Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.
Taking a look at the top 100 most viewed channels, a trend is easily seen: Shows, music, and comedy are predominately what people watch on YouTube. So what happens to your serious content? It doesn’t really get many views or engagement. Given that YouTube has yet to offer a professional offering or forums where companies can interact, it’s not the best option for businesses. So, where should you go? Read More