Tag Archives: YouTube

An alternative Independence Day, slaps and angry chipmunks

Stephen MerchantFollowing last week’s viral hit for HelloFlo and their First Moon Party, once again girls are taking centre stage, this time with a more serious angle as Always introduce their new video #LikeAGirl.

The campaign highlights the common phrase of doing something “like a girl” – throwing, running, fighting, etc – and how this is often used as a derogatory way to insult people.

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Tips for branding your video series on YouTube

youtubelogoThere are many ways to brand your content on YouTube, and we thought as a Tuesday morning treat that we’d share a few of these strategies with you – because we’re nice like that! Read More »

Winner stays: Nike brings out their World Cup 2014 ad

RonaldoWith the World Cup nearly upon us, brands are continuing to unleash their insanely epic and expensive campaigns to the world, just in case you haven’t heard that it all kicks off in about 40 days. Last week saw Castrol featuring footie star, Neymar, in their epic video, which continues to snowball out of control with views and shares. However, this week Nike have stepped up and revealed what they’ve got for the event. And sweet Jesus, it is epic!
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World Cup mania begins, and dubstep gets HOT

CastrolWith less than 50 days until the start of the World Cup, partner brands are really starting to  capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar.

With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music

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Hottest virals: World’s toughest job, plus kids react to Walkmans

Screen Shot 2014-04-17 at 09.50.58

The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality.

 

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Trending brand videos: An epic sing song and cats reacting to cats

Lion KingWaiting for your flight to get moving and take-off can sometimes be a bit of a boring affair, but not on this Aussie flight to Sydney!

Here are the top trending brand videos from this week:
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Ireland goes viral for Paddy’s Day

With St Patrick’s Day being irelandinspireswoone of the most popular annual festivals in the world, it comes as no surprise that the topical ad from the Irish Tourism Authority, Failte Ireland, has topped the branded video chart this week, following the 2014 Paddy’s Day celebrations on Monday 17th March.

The video acts as an animated postcard to the world – showcasing the strengths and qualities which make Ireland a great place to live and visit. Accompanied by the soundtrack ‘Higher Love’, from Dublin born singer James Vincent McMorrow, the ad promotes an inspirational and positive image of today’s Ireland, designed to appeal to tourists, investors and those attracted to the energy and adventure the nation can offer.

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How digital natives are shaping the future of music content production

beyonceOnline video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.

Today, if an artist or record label wants to promote a new single or album, YouTube is the first port of call. They do not necessarily wait for a slot on primetime TV or radio – an important behaviour change for the music industry where we are consuming media in much more visual ways.

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Australia’s Gourmet Escape has great UK content but leaves social media thirsty

imageMargaret River in Western Australia is holding their annual Gourmet Escape event this weekend. They are using UK celebrity chef’s to engage the public but their social media strategy lacks any real impact or engaging content.

 

 

 

 

 

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YouTube removing the ladder under the music industry

IMG_0722The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.

What became clear was that despite continuing love of vinyl records, it is online, through socially shared content, where the music industry is moving. Both Mason and those asking him questions had a huge focus on the effect of Spotify and, more pertinently, YouTube. Read More »