Tag Archives: YouTube

Video content will be dominated by ‘real people with passion’ in 2015

Clare HillThis week’s International Content Marketing Summit demonstrated the richness and diversity of the content marketing industry.

And in 2015, the industry is set to build on the 30% growth it witnessed this year. So what are the key trends we can expect to see next year?

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5 things to avoid when marketing to a youth audience

youthFor marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn’t too patronising, cringeworthy, or transparently craven.

Recently, as the internet has matured and a generation has grown up with social media, the rules of marketing to young people have changed – and so have the errors.

Here are five traps to avoid:

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Top take-outs from this year’s MIPCOM

Simon Cowell mipcomThe 30th edition of the annual MIPCOM TV market set a couple of records last week with 112 countries and 13,700 delegates attending – both all-time highs. Furthermore, of those who attended it has been reported that 1,300 were acquiring digital and VOD rights.

Many themes were explored over the four days but below are my main takeaway points for those who didn’t get to attend.

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Why brands must overcome ageism to succeed in paid social

Social mediaBrands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.

With Social Media Week London taking place this week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has increased by almost 10% in the past two years. All other ages have declined. Facebook is clearly no longer just a young person’s game. Read More »

What’s next for Twitter?

TwitterTwitter bounced back from a rough start to 2014 with a positive array of Q2 results, reporting stronger-than-expected financials and continued user growth. But what are Twitter’s next steps to further monetise the platform and stand strong amongst its competitors?

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YouTube turns Bethany Mota into a social entrepreneur

bethany motaWith 6.5 million subscribers on YouTube 18 year old video blogger Bethany Mota is a fashion retail superstar. She has also just created a ground breaking product and brand partnership with retail brand Aeropostale.

 

 

 

 

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An alternative Independence Day, slaps and angry chipmunks

Stephen MerchantFollowing last week’s viral hit for HelloFlo and their First Moon Party, once again girls are taking centre stage, this time with a more serious angle as Always introduce their new video #LikeAGirl.

The campaign highlights the common phrase of doing something “like a girl” – throwing, running, fighting, etc – and how this is often used as a derogatory way to insult people.

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Tips for branding your video series on YouTube

youtubelogoThere are many ways to brand your content on YouTube, and we thought as a Tuesday morning treat that we’d share a few of these strategies with you – because we’re nice like that! Read More »

Winner stays: Nike brings out their World Cup 2014 ad

RonaldoWith the World Cup nearly upon us, brands are continuing to unleash their insanely epic and expensive campaigns to the world, just in case you haven’t heard that it all kicks off in about 40 days. Last week saw Castrol featuring footie star, Neymar, in their epic video, which continues to snowball out of control with views and shares. However, this week Nike have stepped up and revealed what they’ve got for the event. And sweet Jesus, it is epic!
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World Cup mania begins, and dubstep gets HOT

CastrolWith less than 50 days until the start of the World Cup, partner brands are really starting to  capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar.

With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music

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