Tag Archives: YouTube
The campaign highlights the common phrase of doing something “like a girl” – throwing, running, fighting, etc – and how this is often used as a derogatory way to insult people.
With the World Cup nearly upon us, brands are continuing to unleash their insanely epic and expensive campaigns to the world, just in case you haven’t heard that it all kicks off in about 40 days. Last week saw Castrol featuring footie star, Neymar, in their epic video, which continues to snowball out of control with views and shares. However, this week Nike have stepped up and revealed what they’ve got for the event. And sweet Jesus, it is epic!
With less than 50 days until the start of the World Cup, partner brands are really starting to capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar.
With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music
With St Patrick’s Day being one of the most popular annual festivals in the world, it comes as no surprise that the topical ad from the Irish Tourism Authority, Failte Ireland, has topped the branded video chart this week, following the 2014 Paddy’s Day celebrations on Monday 17th March.
The video acts as an animated postcard to the world – showcasing the strengths and qualities which make Ireland a great place to live and visit. Accompanied by the soundtrack ‘Higher Love’, from Dublin born singer James Vincent McMorrow, the ad promotes an inspirational and positive image of today’s Ireland, designed to appeal to tourists, investors and those attracted to the energy and adventure the nation can offer.
Online video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.
Today, if an artist or record label wants to promote a new single or album, YouTube is the first port of call. They do not necessarily wait for a slot on primetime TV or radio – an important behaviour change for the music industry where we are consuming media in much more visual ways.