Tag Archives: YouTube
With St Patrick’s Day being one of the most popular annual festivals in the world, it comes as no surprise that the topical ad from the Irish Tourism Authority, Failte Ireland, has topped the branded video chart this week, following the 2014 Paddy’s Day celebrations on Monday 17th March.
The video acts as an animated postcard to the world – showcasing the strengths and qualities which make Ireland a great place to live and visit. Accompanied by the soundtrack ‘Higher Love’, from Dublin born singer James Vincent McMorrow, the ad promotes an inspirational and positive image of today’s Ireland, designed to appeal to tourists, investors and those attracted to the energy and adventure the nation can offer.
Online video platforms are now the primary source for watching, listening, discovering and sharing music. With one billion unique monthly users, YouTube leads the way, eclipsing Spotify, iTunes, and now even TV and radio.
Today, if an artist or record label wants to promote a new single or album, YouTube is the first port of call. They do not necessarily wait for a slot on primetime TV or radio – an important behaviour change for the music industry where we are consuming media in much more visual ways.
The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.
What became clear was that despite continuing love of vinyl records, it is online, through socially shared content, where the music industry is moving. Both Mason and those asking him questions had a huge focus on the effect of Spotify and, more pertinently, YouTube. Read More
GlobalWebIndex’s tracking of the apps that were actually used by the world’s one billion smartphone owners in the second quarter of 2013 has revealed some interesting national preferences when it comes to the UK.
Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds.
Because of this, advertisers increasingly have the opportunity to pay only for ads that demonstrate some level of engagement. This is being recognised by online video hosting channels, such as YouTube, where advertisers are billed only if a user clicks on or watches at least 30 seconds of an ad (or watches an ad to completion if it is less than 30 seconds long).
Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand in America and Europe and building up a loyal following. The main stumbling block in Asia for all these music/video content players is rights.
Asia is infamous for illegal downloading. The 240 million people who live in Indonesia for example only bought 11 million CDs last year compared to the 6 million illegal downloads they do a day, at a conservative estimate.
Singapore is actually the world capital of illegal downloading per capita fuelled by the obsession with the latest tech gadgets, high speed internet and multiple music playing devices…..and desire for a freebie (despite having the world’s highest GDP per capita, US$30k above the UK)!