Looking for a huge numbers of fans? Can’t wait a second longer? Then read on, this blog post is for you…

1. 1. Buy your fans
   This is definitely the easiest way to guarantee a following fast; decide how many ‘fans’ you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There’s a very obvious analogy here, one that doesn’t involve any love at all… Read More »

As one year starts to morph into another, its time for that perennial favourite – the trend predictions! Now, firstly predictions are a dark art as we all know and secondly, just like Rome, trends aren’t going to pop up overnight, they already exist – I am merely predicting which ones I think will come nicely onto the boil in the next 12 months… Read More »

A few years ago, you’d have to actually watch a football match (or listen on the radio) to get live updates from the pitch. Today, you can follow live coverage on Twitter, get your half-time analysis from a football community like footbo and bantr , discuss the result on Facebook and get the low down after the game… from the players themselves on Twitter. We did some digging into the relationship between our national obsession with football, and social media.

Footballers and their fans

Players like Cristiano Ronaldo have millions of fans following them on Twitter. This is a great way for players and fans to talk directly to each other, but it also carries a risk. The carefully crafted soundbites of a press conference can be replaced with ill-thought-out comments that often as not make it into the press. Read More »

Google has given YouTube a seasonal makeover with the introduction of a new homepage, Channel design and a fresh coat of digital paint. Here are three ways these updates will improve your YouTube life. Read More »

If you have kids you probably already have your camera out and no wonder. YouTube says that hundreds of families are earning as much as six-figure sums from videos of their kids doing and saying “funny” things that are going massively viral.

Some of these are big business and no more so than the world’s most watched: ‘Charlie bit my finger – again’, which has been watched a staggering 387 million times.

And that is not including the 85 million who have watched variations of the original video including a remix and an autotune cut. Read More »

As The X Factor entered its fourth week of live shows (the Halloween theme), it was the week for surprises.  We also continued to see a levelling out of the final 10 contestants social media profiles, with each contestant gaining an average of 10,000 fans across Twitter and Facebook during week 4, compared to an average of 12,500 in week 3.

Some of the surprises mentioned include as Kelly being too ill to fly back from LA and former X Factor winner Alexandra Bourke stepping in as guest judge.  The resignation of one of The Risk (Ashley J. Baptiste), and former Nu Vibe contestant coming back onto live shows to join the boy band (Ashford Campbell).  Girl band Rhythmix having to change their name due to a trademark with a charity of the same name, they are now called Little Mix.  Last but not least, Week 4 saw two of the popular contestants from The Girls category in the bottom two (Misha B and Sophie Habibis), with Sophie Habibis sent packing. Read More »

There’s been a lot of talk in the last few weeks about The X Factor’s viewing figures this year compared to last.

Gary Barlow has talked both on The Xtra Factor and in the media about wanting to continue to improve week on week, and is quoted as saying that Simon Cowell has set a target of 10% increase each week. Read More »

This is cool. We’ve seen some good YouTube videos where you can interact with what happens on screen with Tipex  last year and then we had  Beer brand Desperados earlier this year.

Now Audi is having a go with what it claims is the world’s first interactive YouTube driving video featuring the new Audi A6. It allows you to steer the car with your keyboard. Read More »

Instagram, the app which allows you to share sepia-hued photos instantly, currently has has around 10 million users with over 250 million photos shared so there’s plenty of material to crowdsource your video from.

The Vaccines decided to give their fans the chance to be in the latest music video for the song ‘Wetsuit’. Read More »

The Wall Street Journal reports that Google is getting ready to launch as many as a dozen TV-like channels with scheduled content to lure viewers away from their TV screens. It is said to have been shopping the ideas around US media firms for several months.

It is said to have cut a range of content deals and is paying “from a few hundred thousand dollars to several million to content creators to create and curate videos for a channel”. Read More »