Tag Archives: YouTube
The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.
What became clear was that despite continuing love of vinyl records, it is online, through socially shared content, where the music industry is moving. Both Mason and those asking him questions had a huge focus on the effect of Spotify and, more pertinently, YouTube. Read More
GlobalWebIndex’s tracking of the apps that were actually used by the world’s one billion smartphone owners in the second quarter of 2013 has revealed some interesting national preferences when it comes to the UK.
Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds.
Because of this, advertisers increasingly have the opportunity to pay only for ads that demonstrate some level of engagement. This is being recognised by online video hosting channels, such as YouTube, where advertisers are billed only if a user clicks on or watches at least 30 seconds of an ad (or watches an ad to completion if it is less than 30 seconds long).
Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand in America and Europe and building up a loyal following. The main stumbling block in Asia for all these music/video content players is rights.
Asia is infamous for illegal downloading. The 240 million people who live in Indonesia for example only bought 11 million CDs last year compared to the 6 million illegal downloads they do a day, at a conservative estimate.
Singapore is actually the world capital of illegal downloading per capita fuelled by the obsession with the latest tech gadgets, high speed internet and multiple music playing devices…..and desire for a freebie (despite having the world’s highest GDP per capita, US$30k above the UK)!
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.
Taking a look at the top 100 most viewed channels, a trend is easily seen: Shows, music, and comedy are predominately what people watch on YouTube. So what happens to your serious content? It doesn’t really get many views or engagement. Given that YouTube has yet to offer a professional offering or forums where companies can interact, it’s not the best option for businesses. So, where should you go? Read More
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
If you have a YouTube channel, you’ll notice that when you log in there’s a notification inviting you to upgrade to ‘YouTube One Channel’ (if you don’t see it and want it, you can get the new design from the One Channel home page).
According to YouTube, this new design for YouTube channels “allows cross-device branding, a welcome video for new visitors and better organization.” It also reflects how many people now access YouTube from different devices – from the smallest mobile screen to a TV through your Xbox. Read More