2011 was a landmark year in the corporate use of social networks, as business models swiftly changed in response to the growing influence of social media. Nearly all brands were re-considering their social outreach stance – whether businesses were forced to change in response to a crisis, or they recognised the strategic potential of building a two-way conversation with customers. Brands realised if they didn’t invest in their own social reputations, their competitors gladly would. Read more on Social media in 2012 will be about engagement over followers and ROI…
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- Auto Trader focuses on family for new TV spotAuto Trader, the marketplace for new and used cars, is launching a new TV ad to showcase how it gives consumers access to three times more buyers than any other site.
- M&S kicks off most 'extensive' fashion brand campaign featuring new straplineMarks and Spencer has kicked off one of its most "extensive" brand campaigns for fashion, comprising six TV spots and a "wealth" of digital content as it looks to turn around its non-food business.
- Pot Noodle says 'you can make it' in new TV campaignPot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.
- Adidas taps Instagram stars for female-focused 'Energy Running' campaignAdidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive.
- Carling resurrects iPint app with new 'Office Escape' gameThe iPint game, once celebrated as the pinnacle of FMCG marketing apps, is being re-launched with exclusive Carling content and a prize giveaway.
- Consumers’ mobile ad value revealedHaving discussed consumers’ ad attitudes and ad appeal, Stephen Jenkins, global vice-president marketing and communications, EMEA, Millennial Media, takes a look at ad value and consumers’ self-perceived worth to advertisers on mobile. Read more on Consumers’ mobile ad value revealed…
- Consumer time online is precious, and Starbucks has the perfect blend(Starbucks) According to Ofcom’s most recent Communications Market Report, UK consumers are spending two hours online on their smartphones every day; twice as long as laptops and PC. That’s welcome news to any brand that is taking a mobile first approach and sends out a clear message to others that they need to fall in […]
- Why YouTube Gaming went for the low-key launchCast your mind back to early 2014 and you may remember Google’s attempt to purchase game streaming site Twitch for $1bn. After the deal folded, rival Amazon stepped in later in the year to purchase Twitch for the lower price of $970m. Read more on Why YouTube Gaming went for the low-key launch…
- The Daily Poke: No hacks in the houseWhile the Internet of Things (IoT) is making our homes smarter and more efficient, potentially it’s also opening the door for hackers intent on raiding the fridge for our personal data. Defence will soon be with us in the shape of Cujo, a smart security device designed to protect IoT devices around the home. Read […]
- Infographic: Third of marketers reveal their ability to analyse data is poor(Flickr/Tom Woodward) How do you cope with data in your role? The explosion of customer data is something marketers have had to deal with by the bucket load in recent years, and the below infographic highlights the importance of it, as well as the daunting nature of sifting through it for marketing purposes. Read more […]
- The mobile advantage: More data, better audiences, improved engagementMobile is the most powerful medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched. Coupled with the fact that consumers now spend more time on mobile than any other medium, the mobile advantage is crystal clear. But why is mobile so powerful? Read more on […]