Posts Tagged: Yorkshire Tea

Social media in 2012 will be about engagement over followers and ROI

2011 was a landmark year in the corporate use of social networks, as business models swiftly changed in response to the growing influence of social media. Nearly all brands were re-considering their social outreach stance – whether businesses were forced to change in response to a crisis, or they recognised the strategic potential of building a two-way conversation with customers. Brands realised if they didn’t invest in their own social reputations, their competitors gladly would. Read more on Social media in 2012 will be about engagement over followers and ROI…