From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

“The second screen can turn TV viewing into a shared experience, enable fans to go deeper into the story world, allow instant follow-up on a call to action, extend a message beyond the limits of 30 seconds—and the list goes on,” says Ann Mack, director of trendspotting for JWT.

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The FT is reporting today that Yahoo’s chief executive Scott Thompson, who resigned from his post at the weekend, walks away with a settlement of $8m in cash and stock after five months.

The deal was promised to Thompson when he joined Yahoo from eBay-owned PayPal. Yahoo could have contested $2.5m of the settlement, but waived the right to do so. Read More »

Do you remember Yahoo when it was this internet pioneer? When we all visited the site and had Yahoo email addresses? Those were the days! Yahoo is now a shadow of its former self a this infographic details.

Its share price once stood at $56 and now sites at $15 its revenue growth has fallen below zero and its main business these days seems to be endless rounds of redundancies. Read More »

Today’s internet is so dominated by Facebook and Google it’s hard to imagine how they could possibly be superseded. This infographic from CenturyLink reminds us that on the web, nothing is forever. The past giants from AOL to Yahoo! have all experienced life cycles, and according to the averages below Facebook has about 3 years until it dies! Maybe we should be taking Facebook up on their offer last Thursday to download an expanded archive of all our data after all.

Do you think Facebook will suffer the same fate as these giants?

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The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

A Twitter battle has broken out between Yammer, the enterprise social networking firm, and Yahoo. Yammer CEO, David Sacks, is offering Yahoo staff a $25,ooo signing bonus to join his company.

Sacks launched his campaign to hire staff from the embattled firm after lashing out at Yahoo over its decision to pursue technology patents against Facebook. He has called the company at “patent troll”. Read More »

Yahoo’s new chief executive, Scott Thompson, is reported to be planning a major restructure of the troubled web firm’s business, which is likely to result in thousands of layoffs, according to a Wall Street Journal report.

The changes could be announced as soon as the end of this month and will hit Yahoo’s products division. Its public relations and marketing, research and weaker regional operations are also said to be under threat.
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The New York Times reports that Yahoo! is looking to force Facebook into licensing as many as 20 patents for technologies, which include advertising, the personalisation of web, social networking and messaging.

It has struck some as an “act of desperation” from a company that has barely innovated in the last decade and has struggled to keep pace with competitors as the digital world went social. It is threatening to launch legal action if Facebook doesn’t pay up. Read More »

Two weeks after Pay Pal’s Scott Thompson took the reigns at Yahoo, the ailing internet company’s co-founder Jerry Yang has announced his resignation. Analysts and investors who have viewed Yang as an obstacle to the corporation’s sale of its Asian assets are upbeat about his departure, writes Emily Tan. Read More »

Search engine Yahoo!’s annual Year in Review has revealed the most popular search terms of 2011, and it’s no surprise to see that the top three are all related to the state of our finances. Read More »