The huge growth in mobile is having a major impact on our high streets. But it‘s not all bad. Brands that embrace the medium are finding innovative ways of engaging customers both in store and online.
To click or to wander? Last month, Boston Consulting Group published findings stating that the UK has the largest internet economy of the G20. Mobile is an integral part of this. The joy of m-commerce – the freedom to purchase items from anywhere with a phone signal, allows you to shop around for the best deal without having to trudge around the high street. This preference is particularly acute in Britain, having gone from what, in 1776, Adam Smith called “a nation of shopkeepers”, to last year, when mobile shopping saw a 187% increase, according to analysis by IBM. Today, it’s not a case of one or the other though; online commerce (be it PC or mobile) is both helping and hindering the high street. Read More