Posts Tagged: Whatsapp

The telephone concert

WhatsApp logoHere’s an idea: the world’s first ever live concert, broadcast solely over via telephone. Ring a number at a specified time to tune in, kick back, and let the tinny sounds wash over your right ear.

What do you think? Seems like the kind of “entrepreneurial creativity” (ahem) that someone like Will.I.Am would probably get a kick out of, and with its quirky repurposing of a media platform I imagine it would have great saliency. But those things don’t make a good idea. Read more on The telephone concert…

Brands should “enhance the conversation” to infiltrate mobile messaging apps

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.

Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read more on Brands should “enhance the conversation” to infiltrate mobile messaging apps…

Why are brands like IBM so bad at B2B marketing?

MinionsI recently chaired a B2B Marketing conference in Kl and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.

Then he did a presentation where he explained all the different companies and brands that IBM were either responsible for or were a catalyst for or were the power behind.

Read more on Why are brands like IBM so bad at B2B marketing?…

#Cassolada – the hashtag that broke Barcelona’s silence

man with Catalan flagAt 10pm on Tuesday night it happened just as it had been planned. Across Barcelona people opened the sliding doors from their living rooms and stood on their balconies armed with saucepans. They were ready. The sound of the city’s frustration at the Spanish government was about to be heard.

Read more on #Cassolada – the hashtag that broke Barcelona’s silence…

The re-emergence of the human voice in tech

mouth by darwin bell:FlickrIt’s difficult to escape the reality of the ‘always on’ society, that is creeping up on the world as mobile has become the first screen. It may seem that the human voice and the phone call have, in many cases been replaced with a few taps on the screen – a result of mobile payments and shopping, through apps and social networks.

Yet beneath all this, there is still value in voice for consumers; apps like Whatsapp and Apple iMessage have made voice recordings a focal part of their platform. Google has made ‘Ok Google’ the evolution of their platform on mobile as well as through wearable technology. Voice is back on the scene and everyone is using their phones with voice once again. Suddenly, Siri is making some sense. Read more on The re-emergence of the human voice in tech…

Why Messenger’s new role is so important for Facebook

Facebook messengerSuddenly, Facebook’s decision to strip the messaging functionality out of its main mobile app and encourage people to use its dedicated Messenger service is beginning to make a lot more sense.

At the time, we thought it was designed to protect the Facebook brand within a rapidly evolving social networking landscape; as conversations shift away from the major networks towards mobile chat apps, the danger for Facebook was that it could become increasingly sidelined, especially with WhatsApp destined to remain a standalone product. Read more on Why Messenger’s new role is so important for Facebook…

Facebook tops the table in the social World Cup

Facebook world cup pageA lot has been written about this World Cup so far. It’s the first truly digital tournament. It’s the one where second-screening has really come into its own. Above all, it’s the most social World Cup to date – one where our favourite networks have been much more integral to our viewing experience than ever before.

So far, so good. But drill down into behaviours in a little more detail and the extent of our “social dependency” is pretty striking. The top networks aren’t just major go-to points, they’ve become the first-choice destination during games. And, despite constant headlines about Facebook losing its appeal (and millions of users), our research shows that it still rules the roost in terms of our social conversations.
Read more on Facebook tops the table in the social World Cup…

Vine’s private messaging – what does it mean for marketers and brands?

Vine messagingVine have announced that it will be competing with the likes of Snapchat and Instagram as it unveiled the platform’s new private messaging functionality, which allows users to send a looping six-second Vine to anyone in their address book – even if they aren’t on Vine.

The announcement was made on the Vine Blog, acknowledging the need for the platform to evolve. Read more on Vine’s private messaging – what does it mean for marketers and brands?…

Is the demise of sharing closer than we think?

Photo by Hammerin ManAs humans, sharing stems from our innate need to reach out, share experiences and form a bond with those around us.  Google’s Abigail Posner refers to sharing as an energy exchange that intensifies our pleasure and it is something we are hardwired to do.

Following the rise of social networking platforms through the privacy spectrum, oversharing has reached the extreme, and the signs are indicating it’s about time we moved back to the humble idea of ‘undersharing’. Read more on Is the demise of sharing closer than we think?…

Say what? Facebook buys instant messaging service WhatsApp for $16bn

WhatsApp logoFacebook caused a stir last night when it unexpectedly announced the acquisition of popular instant messaging app WhatsApp, for a staggering $16bn at least.

The announcement was made last night UK, and had most of our jaws on the ground, such was the size of the deal, which dwarfs Facebook’s previous acquisition of Instagram for $1bn. Read more on Say what? Facebook buys instant messaging service WhatsApp for $16bn…