Posts Tagged: Whatsapp

As social messaging grows, how can businesses best exploit it?

social-messagingThere are big questions looming for digital marketers with the accelerating growth of social messaging apps. Should we advertise on this platform?

Is it too personal for business or is it the best opportunity to engage with customers yet?

Snapchat has over 100 million users, Facebook Messenger has around 800 million monthly users and WhatsApp, under ownership of Facebook has 990 million users and that’s only been around since 2009.

When you understand that WhatsApp sends 30 billion messages daily, it’s clear that we are dealing with a huge, active and powerful social community. Read more on As social messaging grows, how can businesses best exploit it?…

Thinking of selling your product in China?

Many global brands would view China as a huge potential market, but sheer size doesn’t necessarily give you a clear shot at success.

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As with most markets, you’ll need a localised strategy.

With a projected spend of £600 billion on eCommerce sites alone in 2016, it’s no surprise that everyone wants in on the action.

But China’s magnitude and diversity demands precision marketing, which caters to the vast regional variations in language, culture and consumer habits.

When it comes to the Chinese consumer, you need a bespoke approach to understand the consumption habits of your specific target market.

Read more on Thinking of selling your product in China?…

How brands use WhatsApp

Facebook’s WhatsApp has joined the one billion monthly active users club.

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That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.

WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.

Read more on How brands use WhatsApp…

WhatsApp changes will accelerate brands’ use of live chat apps

There’s little doubt that social media advertising models have become more sophisticated.

Whatsapp

Snapchat’s new ad format allows users to access longer-form video content while Twitter recently launched its conversational ads format, Samsung signing as an early user of the service.

However, one social platform that won’t be joining the advertising fray, in the traditional sense at least, is WhatsApp. This week the Facebook-owned messaging service announced that it will scrap its nominal 69p annual subscription fee but ruled out ads and messaging spam. Read more on WhatsApp changes will accelerate brands’ use of live chat apps…

The telephone concert

WhatsApp logoHere’s an idea: the world’s first ever live concert, broadcast solely over via telephone. Ring a number at a specified time to tune in, kick back, and let the tinny sounds wash over your right ear.

What do you think? Seems like the kind of “entrepreneurial creativity” (ahem) that someone like Will.I.Am would probably get a kick out of, and with its quirky repurposing of a media platform I imagine it would have great saliency. But those things don’t make a good idea. Read more on The telephone concert…

Brands should “enhance the conversation” to infiltrate mobile messaging apps

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.

Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read more on Brands should “enhance the conversation” to infiltrate mobile messaging apps…

Why are brands like IBM so bad at B2B marketing?

MinionsI recently chaired a B2B Marketing conference in Kl and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.

Then he did a presentation where he explained all the different companies and brands that IBM were either responsible for or were a catalyst for or were the power behind.

Read more on Why are brands like IBM so bad at B2B marketing?…

#Cassolada – the hashtag that broke Barcelona’s silence

man with Catalan flagAt 10pm on Tuesday night it happened just as it had been planned. Across Barcelona people opened the sliding doors from their living rooms and stood on their balconies armed with saucepans. They were ready. The sound of the city’s frustration at the Spanish government was about to be heard.

Read more on #Cassolada – the hashtag that broke Barcelona’s silence…

The re-emergence of the human voice in tech

mouth by darwin bell:FlickrIt’s difficult to escape the reality of the ‘always on’ society, that is creeping up on the world as mobile has become the first screen. It may seem that the human voice and the phone call have, in many cases been replaced with a few taps on the screen – a result of mobile payments and shopping, through apps and social networks.

Yet beneath all this, there is still value in voice for consumers; apps like Whatsapp and Apple iMessage have made voice recordings a focal part of their platform. Google has made ‘Ok Google’ the evolution of their platform on mobile as well as through wearable technology. Voice is back on the scene and everyone is using their phones with voice once again. Suddenly, Siri is making some sense. Read more on The re-emergence of the human voice in tech…

Why Messenger’s new role is so important for Facebook

Facebook messengerSuddenly, Facebook’s decision to strip the messaging functionality out of its main mobile app and encourage people to use its dedicated Messenger service is beginning to make a lot more sense.

At the time, we thought it was designed to protect the Facebook brand within a rapidly evolving social networking landscape; as conversations shift away from the major networks towards mobile chat apps, the danger for Facebook was that it could become increasingly sidelined, especially with WhatsApp destined to remain a standalone product. Read more on Why Messenger’s new role is so important for Facebook…