Airlines and social media it is such a natural fit, but how well are they really doing? This infographic and accompanying video give a really good take on what’s really going on. It gives an idea of how the number of fans/followers and how that translates into actual reach.

It also shows the different kinds or resource that airlines are putting into social media. For instance KLM has 23 social media staff, JetBlue has 34 and Virgin America only two. That surely has to translate into service.

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Slowly but surely Twitter’s drive towards generating significant revenues is happening as news breaks that it has taken another step with the hiring of two sales directors including Dan Coughlin, the former Facebook director of media sales. Read More »

A few more details slipping out about Twitter’s advertising plans, it says it will have hundreds of advertisers using its new promotional tweet platform by the fourth quarter. Read More »

Virgin America has given the thumbs up to Twitter’s new promoted tweets programme after it took the move of announcing its expansion to Toronto “without the support of traditional advertising”. Read More »