Are you tired of making brilliant viral videos, releasing them out into the big wide web only to discover…they doesn’t go viral? How annoying is that? Besides what kind of viral video does that? Oh wait it’s just a video. To make sure that does not happen to you or your brand again Buyral has the solution to you’re viral video concerns.

Apparently with “Buyral, you’ll get millions of clicks every time”. It is guaranteed. There might be a catch to this…check out the instructive video. Read More »

These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end.

Social video advertising campaigns generated more than 8 billion user-initiated views in 2011. This figure is set to double in 2012 as more brands invest larger shares of budget in a format that delivers engaged audiences, starts authentic conversations and creates opportunities for advocacy and earned media.

However, as with any relatively new and innovative form of marketing, there are many questions to be answered and many myths to be dispelled. Read More »

You give old French farmers lightsabers, of course. This viral created by Mathieu Cuvelier and Dan Scott  has racked up a whopping three million views in just four days.

It did all this without a budget and without being seeded. Okay so it has lightsabers and so the power of the force (very amusing all the same). Read More »

Who hasn’t been Rickrolled? The subtle art of getting people to watch Rick Astley performing his 80s hit ‘Never gonna give you up’ on YouTube.

Well now prepare for the ultimate Rickroll. It is going to be turned into a movie that will bring together viral video stars of the internet in a film called ‘The Chronicles of Rick Roll’. Read More »

Last year my dad (aged 65) made a “viral” for his company – a burglar alarm company.  I say “viral” because that’s what he told me he’d made.  It turned out, however, it wasn’t really a viral but instead a video – a video on YouTube.  And the fact that he’d made this video kinda made me happy and angry in equal parts: happy because in a small way he was trying to connect with his son by *making virals*; angry because it was utter *sh*t*.

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We (@Rubber_Republic) run the viral brand viral chart, collating and analysing the performance of brand content on a weekly basis – all done using our natty Viral Ad Network. As a quick round up of the year so far, we’ve produced an infographic, giving an overview how different brands have performed across the different social spaces. Enjoy and share responsibly ; – ) Read More »

The 2010 World Cup. Brings to mind the gathered hopes of the nation, the inevitable near-misses, the good performances and the bad, and a whole lot of shoulda, woulda, coulda.

….And Paul the psychic octopus.

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I came across this the other day – and it’s a real potential game changer for the world of e-commerce. Square is a new mobile credit card payment device which simply plugs into your iPhone (or iPad or any other device) and allows you to make credit card payments with a swipe and a tap.  Read More »

Ad agency Grey Denmark has defied former client Visit Denmark by entering a risqué viral ad it created at the Cannes ad festival, even though the piece was pulled by the tourist board and led to the agency being fired Read More »

There’s no real reason why kittens are king of the meme – they just are.  So to celebrate this we’ve organised the monthly meet-up #KittenCamp – where we share memes, drink beers and dress up as cats (my favorite’s Jess from Postman Pat).

Ignoring the cat costumes, here’s a taste of some of the memes from this month’s #KittenCamp:

Standing cat (via Know Your Meme)

Augmented Reality 1.0 – Urban Landscape Hacking

(AR) has become a massive internet meme format in its own right over the last 12 months, with one of the best examples being Iron Man 2′s recent AR effort.
However, it’s always nice to see technology eating itself and going
back to basics. Augmented reality 1.0 does exactly this by hacking
reality the old school way – using objects, photos and even pencils.
Michael Hughes was one of the first on the scene with this analogue
approach to augmenting reality by replacing iconic landmarks with cheap
souvenir replicas. This analogue landscape hacking meme has now spread,
with a trend towards mashing up old photos into street scenes, and
pencil sketches . All proof that analogue can often do memes better
than digital . . . [Thanks to Brain Pickings for this tip].

Unicorns

In the fantasy world of an awesome and cartooned internet nothing holds more awesomenimity than a unicorn. Confirmed by Dallas Clayton’s very awesome book.

Serenading Unicorn is the latest addition to the unicorn meme. One we’re pretty certain that Charlie the Unicorn really brought to the fore:

So if you like memes, come to our next #KittenCamp in Soho, on the 8th June.  Visit our site for more info . . .

@Rubber_Republic