The Wall Blog » viral and buzz marketing

Adobe fight myths with metrics in Marketing Cloud

Ben Hall — Mon, 11 Feb 2013 15:12:25 +0000

This post is provided by our partner Adobe

In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm their brands with.

The future of advertising and agencies

Robin Grant — Fri, 23 Jan 2009 11:42:00 +0000

This week, the IPA published a report snappily titled Social Media Futures – The future of advertising and agencies in a networked society. A 10-year perspective, the launch of which was covered both by the FT:

Panasonic’s influencer campaign at CES

Robin Grant — Mon, 12 Jan 2009 14:39:00 +0000

Brian Morrissey in Adweek covers the latest influencer campaign from Panasonic:

Among the hundreds of journalists at the Consumer Electronics Show in Las Vegas this week there are five people producing reams of copy, photos and video about the show, new product demos and press conferences. Unlike the reporters, though, they are popular bloggers in Las Vegas courtesy of Panasonic.

Five social media New Year’s resolutions for your business

Robin Grant — Wed, 07 Jan 2009 10:03:00 +0000

I thought I’d take a crack at compiling a list of five social media New Year’s resolutions that apply to all businesses, large and small. If you’re wondering why these resolutions are important, find out why my company does what it does or subscribe to our blog.

Social media more popular than ever

Robin Grant — Wed, 31 Dec 2008 10:55:00 +0000

An almost unbelievable couple of graphs from Robin Goad at Hitwise, the first showing that 10.09% of all UK internet visits last week were to ‘Social Networking and Forums’.

And the second showing Facebook’s inexorable growth.

How to choose a social media agency

Robin Grant — Tue, 30 Dec 2008 12:21:00 +0000

Philip Buxton, the former editor of Revolution, has written a great checklist for brands choosing a social media agency:

A new approach – since everyone claims to ‘do’ social, look for those seeking to develop new models for approaching it, not those seeking to map on their existing models

The outlook for 2009

Robin Grant — Sat, 20 Dec 2008 16:58:00 +0000

Econsultancy have published a good overview of the economic outlook in 2009 for the digital marketing industry, with one of the data sources quoted being Wednesday’s eMarketer report predicting 7.2% growth in UK online ad spend.

The wiggly world of social media

Robin Grant — Fri, 19 Dec 2008 10:54:00 +0000

Little did I know that setting up We Are Social would lead to such glamorous opportunities. For example, yesterday I was asked to appear on Small Business Advice TV to talk about social media marketing and in particular, the example of Wiggly Wigglers, winners of the inaugural Global Dell Small Business Excellence Award for their use of social media. You can watch the show here:

The dangers of artificial word of mouth

Robin Grant — Mon, 07 Apr 2008 09:28:44 +0000

Take your pick – you can read this guidance note from the IPA, a little dry, but useful to understand where the law stands on the issue – or you can read this short story by Hari Kunzru which will be of less practical use but will leave you moved…

The Connected Agency

Robin Grant — Mon, 11 Feb 2008 00:25:44 +0000

Forrester have just released a new report, The Connected Agency, which anyone interested in what agencies will look like in 5 years time should read (it's free, but you need to register first). Brian Morrissey sums it up: