There have been various battles to try and win the short form video war over the last few years. We’ve seen a number of platforms have a stab at it; Viddy, Cinemagram, Socialcam, YouTube Capture, ptch, Threadlife, Klip… the list goes on. Despite some decent attempts, and the occasional celeb backing, no clear winner emerged.
Then along came Vine. Set up last year, and bought for an undisclosed sum from Twitter in October, it took the short video world by storm when it was launched this January. Because of the fact it was backed by Twitter, Vine was greeted with more fanfare than any of its predecessors. And it seems now as though this hype was justified. Read More