Social is dead. Long live the value web

By Felix Wetzel // 10 November, 2010 – 1:15 pm // 2 Comments

Now that we all agree that social media and mobile will create a customer centric instead of brand centric reality, let’s look ahead for a moment to a future that at first glance might seem contradictory but is ultimately stable and sound. A future in which, to borrow a phrase of Natasha Saxberg, the social web has been transformed to a value web. Read More »