With all eyes on the Manchester City and Manchester United derby that might have decided the winners of the Premiership on Monday night, we were glued to the activity on Twitter.

With over a million tweets (1,008,134 – source: Sysomos M.A.P.) sent about the game, this generated more than double the 455,000 tweets about The Voice last Saturday – or four times the 245,000 tweets about the first episode of the new series of The Apprentice. Read More »

We hear all the time how social media is now key to helping those looking for work find their next role. Only last week I wrote about how a man in Canada lost out on a job, because he had a low Klout score and how people are starting to turn their CVs into infographics.

Today a 25-year old called  Rory Mason is launching an effort to find a job working in the PR industry in Leeds having set himself the challenge of gaining 1,000 followers on Twitter and Facebook to convince agencies in Leeds that he is worth hiring. Read More »

Good piece on Poynter hightlighting a debate taking place on the web this week about Twitter and what it is doing to news and how news is covered online.

We’ve kind of been here before (numerous times). On The Wall when we asked the question last year, for instance, we asked if social was media killing journalism. The answer I thought was convincingly no, but as Mark Rock put it social media is fundamentally changing the system.

So what about Twitter? Yes those 140 characters that many of us tweet throughout the day and week. Are we over doing it? Read More »

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment. Read More »

Pop superstar Nick Minaj has rejoined Twitter, just one week after storming away from the service and her eleven million followers.

She was previously one of the most followed people on the social network, and regularly engaged with her fans individually. Read More »

The dramatic finish to the second leg of the Chelsea v Barcelona Champions League semi final did not only light up television screens around the world it set a new record on Twitter.

As football beat out the NFL’s Super Bowl to become the biggest sporting event on Twitter and set a new tweets per second record. I’m guessing many were surprised that Fernando Torres had scored a goal at Camp Nou to seal Chelsea’s victory – having scored only a handful since September 2011. Read More »

Twitter should be a perfect platform for airports where timely information is crucial to passengers. Sadly that’s not always the case.

Gatwick Airport has released some stats about its use of Twitter on the back of it being given a blue Twitter tick and being included in the Enhanced Profile Page roll out. Read More »

Some of the stats here are perhaps a little out of date, but a great overview of Twittter in 2012. Looking at how we use it, what we do on it and where it is big. Read More »