Posts Tagged: Twitter

Re-brand of Ronseal – social media stunt

(Ronseal/Facebook)

(Ronseal/Facebook)

On the 21st anniversary of the creation of its famous slogan, ‘Does Exactly What it Says on the Tin’, UK woodcare brand Ronseal decided to celebrate the notable date by dropping the strapline.

Created in 1994 at the behest of Ronseal’s marketing director who wanted a campaign that promoted the honesty of both the brand and the products. It is now the third most recognised slogan of all time and according to the BBC has become part of the vernacular.

The phrase is used by media outlets across the world, from a news channel in New Zealand reviewing a film, to the latest results from a university developing new technologies for hydro-power. Read more on Re-brand of Ronseal – social media stunt…

Twitter and Periscope: A match made in heaven

WEB_Periscope

Livestreaming is not new. But Periscope have made it so that your grandma can do it. Literally, download the app, a few clicks, authenticate with Twitter, and boom you can be livestreaming to the world in a matter of seconds.

But that is not the best bit about Periscope. The best bit is that Periscope is fully integrated into Twitter.

This means that when you start a live broadcast, you can select to have that headline auto tweet to both your followers and by default the whole Twitter universe. That folks is the gold mine right there. Why? Read more on Twitter and Periscope: A match made in heaven…

#Cassolada – the hashtag that broke Barcelona’s silence

man with Catalan flagAt 10pm on Tuesday night it happened just as it had been planned. Across Barcelona people opened the sliding doors from their living rooms and stood on their balconies armed with saucepans. They were ready. The sound of the city’s frustration at the Spanish government was about to be heard.

Read more on #Cassolada – the hashtag that broke Barcelona’s silence…

Is Snapchat’s advertising strategy going to fly?

Snapchat sitting at the top of the iTunes free app chartIn the month of all things ghosts and ghouls, users of social network Snapchat would have seen something particularly shocking in their feeds last week, the first advertisement to appear in the app.

The horror was heightened by the genre of promoted content, a 20-second film trailer from Universal Studios for the upcoming Halloween release of Ouija. Snapchat admitted: “It’s going to feel a little weird at first, but we’re taking the plunge.”

Read more on Is Snapchat’s advertising strategy going to fly?…

Stop. Check. Post?

Why an unfocused social-media strategy is a waste of moneyWe are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we’re constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.

Sharing is a huge part of being social, and keeping up to date with these events is why so many of us are addicted to checking social media, even if we don’t always want to admit it. However, we do have a breaking point. Everyone has ‘that’ friend on social – the one who takes sharing a step too far, spewing out updates on the most mundane aspects of their lives to clog up our news feeds. And it’s not just our friends who are guilty of this cardinal social media sin – brands are at it too.

Read more on Stop. Check. Post?…

Pinterest: its popularity, power and potential

pinterest's new Look: More Ways to Discover What You LovePinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.

Read more on Pinterest: its popularity, power and potential…

What’s Ello all about and should we be worried about its anti-ad stance?

ElloEllo is the new ‘social network’ (no-one actually describes themselves as a social network) from independent developers, including Paul Budnitz, founder of the toy company Kidrobot. It publically declares that: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.”

It therefore aims to be different, with a stance of no ads, and no data sold for targeting. Read more on What’s Ello all about and should we be worried about its anti-ad stance?…

Why brands must overcome ageism to succeed in paid social

Social mediaBrands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.

With Social Media Week London taking place this week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has increased by almost 10% in the past two years. All other ages have declined. Facebook is clearly no longer just a young person’s game. Read more on Why brands must overcome ageism to succeed in paid social…

Twitter trials ‘Buy’ button

Twitter Buy buttonTwitter is finally taking its first crack at e-commerce by testing a “Buy” button in the US that lets shoppers buy directly from a Tweet.

According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices.

Read more on Twitter trials ‘Buy’ button…

The #VeryBeautyTour takes off on Instagram

Very.co.uk's #VeryBeautyTourBrands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.

The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.

It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.

Read more on The #VeryBeautyTour takes off on Instagram…