There are big questions looming for digital marketers with the accelerating growth of social messaging apps. Should we advertise on this platform?
Is it too personal for business or is it the best opportunity to engage with customers yet?
Snapchat has over 100 million users, Facebook Messenger has around 800 million monthly users and WhatsApp, under ownership of Facebook has 990 million users and that’s only been around since 2009.
When you understand that WhatsApp sends 30 billion messages daily, it’s clear that we are dealing with a huge, active and powerful social community. Read more on As social messaging grows, how can businesses best exploit it?…
Guess who said this: “People don’t want to miss out on great broadcasts that are live right now”.
No, it wasn’t Reed Hastings of Netflix. Sentences like that are banned in his mouth.
You could be forgiven for thinking it came from a TV executive, but you would be wrong (and I forgive you).
No, it was said yesterday by a Facebook executive, one Fidji Simo, as he announced a revamp of Facebook Live, its live streaming service.
Cue furrowed brows. No one wants live these days do they? Why bother when you can have on-demand? What the hell is going on? Reed – help! Read more on If you don’t read this now you’re missing out…
Over half of all online video views now take place on mobile devices. To capitalise on this, publishers need to implement video monetisation strategies that resonate with their audience or risk falling behind in one of digital advertising’s fastest growing markets.
In 2016, Facebook is expected to sell over £500 million worth of mobile video ads, 100% of which will come from “native video” ad products like in-feed video ads. For anyone who has been in digital advertising for a while, it is jaw-dropping that a sizable amount of that £500 million revenue figure will come from ‘autoplay’ video ads. Instagram, Twitter, and now Pinterest, are all following suit with their own in-feed autoplay video strategies.
Publishers, it’s time to get moving.
The newness of native video, combined with its explosive growth, has left the industry scrambling for some standards. To help bring more clarity and structure to the new video landscape, the IAB recently released a new glossary that defines what exactly native video is for the first time. Read more on The Publisher Opportunity with Native Video and Outstream Ad Products…
It’s Pancake Day, otherwise known as Shrove Tuesday.
#PancakeDay is trending on Twitter, boosted by brands celebrating and offering advice about how people can buy, cook and eat their eggs, milk and flour before Lent.
The Big Four supermarkets have all prepared for #PancakeDay with recipes and ideas that encourage a little overindulgence in the kitchen.
Other big names including Xbox, Red Bull and British Gas have jumped on board with some imaginative tweets.
Read more on #PancakeDay on Twitter: Xbox, Red Bull and McDonald’s join in…
It’s Groundhog Day in the US. On the 2 February, throughout Pennsylvania (according to folklore) Groundhogs are able to forecast whether locals can look forward to an early spring or if they’ll have to knuckle down for another six weeks of winter.
The most famous town that celebrates the event is Punxsutawney. It hit the headlines after featuring in the 1993 film Groundhog Day, starring Bill Murray and Andie MacDowell, which imagined what would happen if you had to relive the same day, over and over again.
The event is catching on in the UK too. Brands including Pizza Express and Sky are celebrating the day on Twitter by sharing clips from the film and PR stunts that use the hashtag #GroundhogDay.
Read more on #GroundhogDay on Twitter: Pizza Express and Netflix are among the first brands to celebrate…
Twitter, in partnership with Tesco, Sky and Xbox, today launched Promoted Moments, a new way to tell rich and immersive stories on the social platform by allowing brands to bring together a range of content.
The 24-hour fixed placement sits alongside the biggest Moments of the day collected from Twitter’s team of curators and editorial partners.
Promoted Moments was originally tested in the US towards the end of 2015. Tesco is the first brand to try the service in the UK, using it for the #FeelGoodCookbook campaign created with @BBHLondon and @MediacomUK.
Read more on Twitter unveils a new way for brands to bring stories to life…
We haven’t even made it to the end of January yet, but already there have been enough blunders, oversights, inaccuracies and indiscretions from international brands on social media that we can compile a list of the top mistakes to learn from (and let’s be honest, laugh at) from 2016 so far.
All of the following stories are prime examples on what NOT to do in the year ahead when trying to engage your global audiences.
Look and learn from these spectacular errors in judgement and ensure you don’t make the same mistakes with your international digital strategy.
Read more on Social media gaffes of 2016 so far (yes, already)…
It’s a New Year and a new start, not just for you and me but also for Twitter.
Not having turned a profit since 2006, will the following updates be the aggressive push Twitter needs to finally contend with competitor Facebook in the revenue game?
All the way back in 2006 when Twitter was founded, text messages were limited to 160-characters. Twitter’s 140-character limitation was designed to fit these limits.
Read more on What does Twitter have planned for 2016?…
In a new monthly roundup on The Wall blog, Sara McCorquodale, senior editor at trend forecasting and analysis service WGSN, takes a look at how Burberry, Save the Children, Chanel and Twitter have all executed social media-centric campaigns in the last month.
Burberry’s #LFW Snapchat reveal
How do you make your brand and spring/summer 2016 collection relevant to Generation Z? Post every look on Snapchat the day before your very expensive, star-studded London Fashion Week catwalk show. That’s what Burberry did – and it was a canny move. Not only did it set the brand apart as an innovator – unprohibited by traditional ideas of “saving” the big reveal of its line for tradition media – but it reached out to its next generation of customers on their social platform of choice. Also, it ensured buzz about the show 24 hours before the collection was catwalk-ed. Clever. Read more on Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter…
The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.
So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…