At 10pm on Tuesday night it happened just as it had been planned. Across Barcelona people opened the sliding doors from their living rooms and stood on their balconies armed with saucepans. They were ready. The sound of the city’s frustration at the Spanish government was about to be heard.
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The horror was heightened by the genre of promoted content, a 20-second film trailer from Universal Studios for the upcoming Halloween release of Ouija. Snapchat admitted: “It’s going to feel a little weird at first, but we’re taking the plunge.”
We are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we’re constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.
Sharing is a huge part of being social, and keeping up to date with these events is why so many of us are addicted to checking social media, even if we don’t always want to admit it. However, we do have a breaking point. Everyone has ‘that’ friend on social – the one who takes sharing a step too far, spewing out updates on the most mundane aspects of their lives to clog up our news feeds. And it’s not just our friends who are guilty of this cardinal social media sin – brands are at it too.
Pinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.
Ello is the new ‘social network’ (no-one actually describes themselves as a social network) from independent developers, including Paul Budnitz, founder of the toy company Kidrobot. It publically declares that: “Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data.”
It therefore aims to be different, with a stance of no ads, and no data sold for targeting. Read more on What’s Ello all about and should we be worried about its anti-ad stance?…
Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.
With Social Media Week London taking place this week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has increased by almost 10% in the past two years. All other ages have declined. Facebook is clearly no longer just a young person’s game. Read more on Why brands must overcome ageism to succeed in paid social…
According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site and transform the way we shop with our mobile devices.
Brands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.
The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.
It aims to capture passengers’ “getting ready” moment, which can be shot in the on-board Instagram booth and shared on social media using the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork.
Helpfully, agency IDF Marketing has taken a global snapshot of the internet and social media usage and summed up their findings in this infographic.
The biggest percentage of social media users are in the Americas and Oceania, where 44% of adults are using a social network. This is followed by Europe with 38% and Asia, which has 20% social penetration by region.
It was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet’s content creators. “Persieing” became the latest viral craze to spread across social media.
Of the 1.7 million Van Persie mentions observed across social media this weekend, over 100k relate to his “flying” moment and include memes, Vines and Instagram uploads of creative examples playing on the image of the Dutchman’s superb headed goal.
ESPN’s effort at a meme amassed a huge 17k retweets to become the most retweeted tweet on the topic.