What do brands including Agent Provocateur, Johnson & Johnson and Doritos think of Vine? Social video seeding agency The 7th Chamber asked these and other consumer brands, as well as media agencies, and found that a year after its launch Vine is widely seen as being a useful part of a marketing strategy.
Of the 70 brands and agencies surveyed, 38 per cent said they are currently using Vine for marketing and advertising. Almost half – 45 per cent – consider it to be a staple in their media mix.
If you’re a user who painstakingly creates six-second masterpieces (or have built up a big Vine following in some other way), you might expect to hear from an agency, with 60 per cent of the respondents saying they have or are considering using Vine influencers to promote branded Vines. Read More