Posts Tagged: Twitter

#GroundhogDay on Twitter: Pizza Express and Netflix are among the first brands to celebrate

It’s Groundhog Day in the US. On the 2 February, throughout Pennsylvania (according to folklore) Groundhogs are able to forecast whether locals can look forward to an early spring or if they’ll have to knuckle down for another six weeks of winter.

netFlix-2

The most famous town that celebrates the event is Punxsutawney. It hit the headlines after featuring in the 1993  film Groundhog Day, starring Bill Murray and Andie MacDowell, which imagined what would happen if you had to relive the same day, over and over again.

The event is catching on in the UK too. Brands including Pizza Express and Sky are celebrating the day on Twitter by sharing clips from the film and PR stunts that use the hashtag #GroundhogDay.

Read more on #GroundhogDay on Twitter: Pizza Express and Netflix are among the first brands to celebrate…

Twitter unveils a new way for brands to bring stories to life

Twitter, in partnership with Tesco, Sky and Xbox, today launched Promoted Moments, a new way to tell rich and immersive stories on the social platform by allowing brands to bring together a range of content.

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The 24-hour fixed placement sits alongside the biggest Moments of the day collected from Twitter’s team of curators and editorial partners.

Promoted Moments was originally tested in the US towards the end of 2015. Tesco is the first brand to try the service in the UK, using it for the #FeelGoodCookbook campaign created with @BBHLondon and @MediacomUK.

Read more on Twitter unveils a new way for brands to bring stories to life…

Social media gaffes of 2016 so far (yes, already)

We haven’t even made it to the end of January yet, but already there have been enough blunders, oversights, inaccuracies and indiscretions from international brands on social media that we can compile a list of the top mistakes to learn from (and let’s be honest, laugh at) from 2016 so far.

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All of the following stories are prime examples on what NOT to do in the year ahead when trying to engage your global audiences.

Look and learn from these spectacular errors in judgement and ensure you don’t make the same mistakes with your international digital strategy.

Read more on Social media gaffes of 2016 so far (yes, already)…

What does Twitter have planned for 2016?

It’s a New Year and a new start, not just for you and me but also for Twitter.

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Not having turned a profit since 2006, will the following updates be the aggressive push Twitter needs to finally contend with competitor Facebook in the revenue game?

Character Limitation

All the way back in 2006 when Twitter was founded, text messages were limited to 160-characters. Twitter’s 140-character limitation was designed to fit these limits.

Read more on What does Twitter have planned for 2016?…

Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter

(Burberry)

(Burberry)

In a new monthly roundup on The Wall blog, Sara McCorquodale, senior editor at trend forecasting and analysis service WGSN, takes a look at how Burberry, Save the Children, Chanel and Twitter have all executed social media-centric campaigns in the last month.

Burberry’s #LFW Snapchat reveal

How do you make your brand and spring/summer 2016 collection relevant to Generation Z? Post every look on Snapchat the day before your very expensive, star-studded London Fashion Week catwalk show. That’s what Burberry did – and it was a canny move. Not only did it set the brand apart as an innovator – unprohibited by traditional ideas of “saving” the big reveal of its line for tradition media – but it reached out to its next generation of customers on their social platform of choice. Also, it ensured buzz about the show 24 hours before the collection was catwalk-ed. Clever. Read more on Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter…

What do brands need to know about targeting the youth market on social media?

Log In On Facebook App

The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…

How could the Twitter ban in Turkey be avoided?

twitter social media conversationYesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.

The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete. Read more on How could the Twitter ban in Turkey be avoided?…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…

Re-brand of Ronseal – social media stunt

(Ronseal/Facebook)

(Ronseal/Facebook)

On the 21st anniversary of the creation of its famous slogan, ‘Does Exactly What it Says on the Tin’, UK woodcare brand Ronseal decided to celebrate the notable date by dropping the strapline.

Created in 1994 at the behest of Ronseal’s marketing director who wanted a campaign that promoted the honesty of both the brand and the products. It is now the third most recognised slogan of all time and according to the BBC has become part of the vernacular.

The phrase is used by media outlets across the world, from a news channel in New Zealand reviewing a film, to the latest results from a university developing new technologies for hydro-power. Read more on Re-brand of Ronseal – social media stunt…

Twitter and Periscope: A match made in heaven

WEB_Periscope

Livestreaming is not new. But Periscope have made it so that your grandma can do it. Literally, download the app, a few clicks, authenticate with Twitter, and boom you can be livestreaming to the world in a matter of seconds.

But that is not the best bit about Periscope. The best bit is that Periscope is fully integrated into Twitter.

This means that when you start a live broadcast, you can select to have that headline auto tweet to both your followers and by default the whole Twitter universe. That folks is the gold mine right there. Why? Read more on Twitter and Periscope: A match made in heaven…