Tag Archives: Twitter

Tweets on the line: How Chiltern Railways got social media right

This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

Chiltern Railways has been shortlisted in the Social Brands 100.  Find out the results on Tuesday, 29 May on The Wall. Follow the conversation #sb100.

With 1.34 billion rail journeys taken in the year before March 2011, it’s fair to state that rail companies play a particularly prominent role in the lives of UK citizens. Read More »

More than a million tweets mark Chelsea’s win over Bayern Munich [infographic]

ExactTarget have put together this infographic for Saturday’s Champions League final, which saw more than a million tweets sent as Chelsea went on to beat Bayern Munich on penalties.

On Twitter, and on the field, the man of the Match was Chelsea hero Didier Drogba. Read More »

Social media marketing is ludicrously complicated [infographic]

How complicated exactly is social media marketing? If you look beyond Facebook, Twitter and Google+ the sea of social media sites, tools and platforms makes for a dizzying sight as this infographic highlights.

Not only that but it has become seriously more busy in the the last year alone. You get a really good idea of that from this “Social media map of the world” we published back in 2010. Read More »

Pakistan blocks access to Twitter over Facebook cartoon contest

Pakistani Parliament in IslamabadThe Pakistani government yesterday blocked access Twitter after accusing it of being responsible for promoting what it said was a blasphemous cartoon contest on Facebook.

Pakistan has previously blocked Facebook and YouTube as well as hundreds of web pages over what it deems “sacrilegious content”. Much of that happened two years ago during the ‘Everybody Draw Mohammed Day!’ group on Facebook. Read More »

Arsenal king of Twitter followers but not engagement [infographic]

Arsenal topped the Twitter Social Media league with nearly 1.5 million Twitter followers (also the 3rd highest worldwide for a football club) in May. However, having the most followers doesn’t necessarily equate to being the best. Manchester City were this month’s champions both on the pitch and in the social media world.

City collected their second “Best of the Month” award this season in Freestyle Interactive‘s  monthly Premier League Social Media Stats infographic series. Read More »

A Twitter Q&A with Twitter’s head of sales Bruce Daisley

Twitter's head of UK sales Bruce DaisleyAs Twitter today celebrated its first birthday in the UK today, Brand Republic held a lunch time chat with Twitter’s head of sales Bruce Daisley.

We spoke to Daisley about Twitter advertising, some of the brands who are doing it well and why Twitter is a very different platform for advertisers compared to Facebook. Read More »

Twitter has 10 million active UK users as its celebrates its first birthday

Twitter celebrates first UK birthday - now has 30 UK staffTwitter is celebrating its first birthday in the UK 12 months after it open its London office, which has gone from zero to 30 staff.

Twitter has marked its anniversay by giving an update on the number of active users and says there are now more than 10 million in the UK making British tweeters among the world’s most active. Read More »

Why Twitter has to innovate to avoid being taken over

I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.

As much as I love using it, however, I’m also convinced that it needs to change if it is to continue to develop in such a way that it isn’t simply swallowed up by one of its bigger rivals. Read More »

Twitter infographic: Don’t be a twit – tweet your customers

Twitter: the doorway to customer serviceA Twitter infographic here from Yell looking at how consumers increasingly like to interact with businesses on the social network.

It’s a little basic, but it serves as a great reminder of the growing importance that the microblogging network has when it comes to customer service. Read More »

Avengers star among 55,000 Twitter accounts hacked

Twitter hacked: Mark Ruffalo, The Hulk in the new Avengers Assemble movie, among those whose accounts were hacked The accounts of 55,000 Twitter users have been hacked and the usernames and passwords copied into Pastebin. The hack is the largest in the service’s history, and required five pages on Pastebin to leak all the data. Twitter have said only that they are looking actively at the situation.

The ease with which the service could be penetrated could make users, and potential users, more cautious of using it, although I believe the idea was to highlight security flaws as opposed to anything more malicious. As AirDemon point out, this could have easily been avoided, by guiding people to use more secure passwords when they signup as is common practice on many websites, and encouraging regularly password changing. Twitter has always emphasised how easy it is to sign up and start posting, but this has left its users’ data vulnerable.
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