Posts Tagged: Twitter

Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter



In a new monthly roundup on The Wall blog, Sara McCorquodale, senior editor at trend forecasting and analysis service WGSN, takes a look at how Burberry, Save the Children, Chanel and Twitter have all executed social media-centric campaigns in the last month.

Burberry’s #LFW Snapchat reveal

How do you make your brand and spring/summer 2016 collection relevant to Generation Z? Post every look on Snapchat the day before your very expensive, star-studded London Fashion Week catwalk show. That’s what Burberry did – and it was a canny move. Not only did it set the brand apart as an innovator – unprohibited by traditional ideas of “saving” the big reveal of its line for tradition media – but it reached out to its next generation of customers on their social platform of choice. Also, it ensured buzz about the show 24 hours before the collection was catwalk-ed. Clever. Read more on Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter…

What do brands need to know about targeting the youth market on social media?

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The last couple of weeks have seen results from two of the world’s social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook’s mobile consumer base alone is one billion users bigger than the entirety of Twitter’s userbase across all platforms.

So could it be that a lack of appeal to the youth market is hurting Twitter? This certainly seems to be the case, with our 2014/15 survey of students showing that 92% of students use Facebook, with Twitter used by just 58%. Worse still, 88% of students visit Facebook regularly, compared to just 38% for Twitter. Further to this, Snapchat and Instagram have overtaken the micro-blogging platform in terms of popularity with young people over the past year according to ComScore. Read more on What do brands need to know about targeting the youth market on social media?…

How could the Twitter ban in Turkey be avoided?

twitter social media conversationYesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.

The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete. Read more on How could the Twitter ban in Turkey be avoided?…

The end of media?

social media ads banner wallThe managers of large media groups I meet tell me that 15-35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers has exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair.

This trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9. The stock prices of several ad tech stars such as Criteo tumbled following Apple’s decision. And keep in mind that mobile traffic represents 50-70% of the audience of the major media sites. Read more on The end of media?…

Re-brand of Ronseal – social media stunt



On the 21st anniversary of the creation of its famous slogan, ‘Does Exactly What it Says on the Tin’, UK woodcare brand Ronseal decided to celebrate the notable date by dropping the strapline.

Created in 1994 at the behest of Ronseal’s marketing director who wanted a campaign that promoted the honesty of both the brand and the products. It is now the third most recognised slogan of all time and according to the BBC has become part of the vernacular.

The phrase is used by media outlets across the world, from a news channel in New Zealand reviewing a film, to the latest results from a university developing new technologies for hydro-power. Read more on Re-brand of Ronseal – social media stunt…

Twitter and Periscope: A match made in heaven


Livestreaming is not new. But Periscope have made it so that your grandma can do it. Literally, download the app, a few clicks, authenticate with Twitter, and boom you can be livestreaming to the world in a matter of seconds.

But that is not the best bit about Periscope. The best bit is that Periscope is fully integrated into Twitter.

This means that when you start a live broadcast, you can select to have that headline auto tweet to both your followers and by default the whole Twitter universe. That folks is the gold mine right there. Why? Read more on Twitter and Periscope: A match made in heaven…

#Cassolada – the hashtag that broke Barcelona’s silence

man with Catalan flagAt 10pm on Tuesday night it happened just as it had been planned. Across Barcelona people opened the sliding doors from their living rooms and stood on their balconies armed with saucepans. They were ready. The sound of the city’s frustration at the Spanish government was about to be heard.

Read more on #Cassolada – the hashtag that broke Barcelona’s silence…

Is Snapchat’s advertising strategy going to fly?

Snapchat sitting at the top of the iTunes free app chartIn the month of all things ghosts and ghouls, users of social network Snapchat would have seen something particularly shocking in their feeds last week, the first advertisement to appear in the app.

The horror was heightened by the genre of promoted content, a 20-second film trailer from Universal Studios for the upcoming Halloween release of Ouija. Snapchat admitted: “It’s going to feel a little weird at first, but we’re taking the plunge.”

Read more on Is Snapchat’s advertising strategy going to fly?…

Stop. Check. Post?

Why an unfocused social-media strategy is a waste of moneyWe are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we’re constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.

Sharing is a huge part of being social, and keeping up to date with these events is why so many of us are addicted to checking social media, even if we don’t always want to admit it. However, we do have a breaking point. Everyone has ‘that’ friend on social – the one who takes sharing a step too far, spewing out updates on the most mundane aspects of their lives to clog up our news feeds. And it’s not just our friends who are guilty of this cardinal social media sin – brands are at it too.

Read more on Stop. Check. Post?…

Pinterest: its popularity, power and potential

pinterest's new Look: More Ways to Discover What You LovePinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.

Read more on Pinterest: its popularity, power and potential…