Tag Archives: Twitter

Infographic: Global social media usage, who’s online and where?

socialToday, 40% of the world is connected to the internet and 73% of online adults are using social networks. As digital professionals you may well have asked yourself where are they and who are they.

Helpfully, agency IDF Marketing has taken a global snapshot of the internet and social media usage and summed up their findings in this infographic.

The biggest percentage of social media users are in the Americas and Oceania, where 44% of adults are using a social network. This is followed by Europe with 38% and Asia, which has 20% social penetration by region.

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Flying Dutchman inspires World Cup memes

dutchmanIt was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet’s content creators. “Persieing” became the latest viral craze to spread across social media.

Of the 1.7 million Van Persie mentions observed across social media this weekend, over 100k relate to his “flying” moment and include memes, Vines and Instagram uploads of creative examples playing on the image of the Dutchman’s superb headed goal.

ESPN’s effort at a meme amassed a huge 17k retweets to become the most retweeted tweet on the topic.

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Five ways you can use social to sell

Social, by Jason A HowieEvery morning I walk past David Ogilvy’s “We Sell or Else” stencilled on the glass wall of our reception.

Yet in social, marketers aren’t even turning up to sell a lot of the time.

It’s not surprising if they aren’t trying to sell through social – since many brands have had failed attempts. Read More »

Should we really be Using Instagram Now?

InstagramLOGOForrester’s recent “Use Instagram Now” report presents a strong case for brands focusing on the platform where engagement rates are reportedly 58 times higher than Facebook and 120 times higher than Twitter.

So should advertisers be jumping ship from the tried-and-tested social networks and focus their creativity, budget and resource on Instagram from here on in? Read More »

The new face of mobile ads

appleiPad2In the past six weeks, three of the most visible companies in the digital world have made similar announcements: Google, Twitter, and Yahoo have disclosed plans for dedicated advertising products for app marketers.

Why the sudden rush of activity? Simple: the incredible success of Facebook’s mobile app install ads can’t be ignored. App-specific advertising products are the future of mobile app advertising – here’s why. Read More »

Infographic: what do brands think of Vine?

vine sessionsWhat do brands including Agent Provocateur, Johnson & Johnson and Doritos think of Vine? Social video seeding agency The 7th Chamber asked these and other consumer brands, as well as media agencies, and found that a year after its launch Vine is widely seen as being a useful part of a marketing strategy.

Of the 70 brands and agencies surveyed, 38 per cent said they are currently using Vine for marketing and advertising. Almost half – 45 per cent – consider it to be a staple in their media mix.

If you’re a user who painstakingly creates six-second masterpieces (or have built up a big Vine following in some other way), you might expect to hear from an agency, with 60 per cent of the respondents saying they have or are considering using Vine influencers to promote branded Vines. Read More »

World leaders: 80% of the most powerful people use Twitter

Barack Obama does his AMA on RedditWorld leaders taking to Twitter has slowed down throughout 2013 reveals research by The Digital Policy Council (DPC). Although the heads of state flocking to the microblogging platform is decelerating, 80% of world leaders are now using Twitter.

The DPC has been ranking world leader Twitter usage since 2009. Its latest 2013 report reviews 133 heads of state out of 167 countries – personal or national office accounts. Many countries are represented by a national office Twitter account such as France’s @Elysee, Russia’s Kremlin @KremlinRussia (@KremlinRussia_E for the English language account), the United Kingdom’s @number10gov, The United States’ White House @whitehouse and so on.

The report highlights that for many countries, the national office Twitter account was the main or even sole Twitter voice for governments (out of the 133 heads of state tweeting, 37 were national offices). This includes the accounts in the top half the DPC table – offices such as Germany, El Salvador, Saudi Arabia and Uruguay. Read More »

As Vine turns one, which brands are using it best?

adidas vineA year ago today Twitter officially launched Vine.

2013 has turned out to be an astonishing year for app. It’s been embraced by the public and brands alike who have lept onto this platform determined to get one of their Vines to be one of the five tweets a second containing a Vine link.

Who can blame them? Studies are showing that a branded Vine is four times more likely to be seen than a branded video. But despite this big opportunity and its six second time limit, some brands have still managed to bore the pants off the audience. Read More »

Talksport Twitter boycott – how the brands are fighting back against the trolls

twitter_2094423bYesterday, radio station talkSPORT announced that they would no longer be promoting Twitter. This surprising move came as a response to the broadcaster’s grievance that Twitter had not adequately responded to complaints from their star football pundit Stan Collymore about the racist and threatening abuse he has received on Twitter.

Talksport said it will no longer promote tweets or pundits’ accounts on air or in Sport magazine, nor will tweets be read out on air until the station feels the issue has been sufficiently dealt with, in a show of support with the former Liverpool forward. Could it be that brands fighting back is what makes Twitter listen about the problem of trolling? Read More »

Sainsbury’s fishing triumph highlights importance of community managers

sainsburys twitterThis time last week saw Sainsbury’s social media channels gaining a great deal of media attention – a result of a rather fishy conversation taking place through the supermarket’s Twitter handle. Much like the infamous Tesco Mobile/Jaffa Cake banter that took place last year, Sainsbury’s appeared to spot an opportunity to have some fun with a customer’s tweet, and run with it.

It all started when Marty Lawrence (@TeaAndCopy) mentioned Sainsbury’s (@Sainsburys) in what appeared to be a complaint as to how his battered fish was missing a ‘bar cod’. The community manager then responsible for Sainsbury’s Twitter account (displayed as David), was prompt in responding with his own equally witty fish pun. As to be expected, Marty counterattacked with even more, thus resulting in a hilarious back-and-forth between the customer and supermarket giant. Marty has documented the conversation on Storify below. Read More »