It’s the ongoing question with social media – how do you make a big network earn money and how do you regulate celebrities bypassing regulations to promote products?

Nowhere is this issue more pertinent right now than on Facebook’s $1bn acquisition Instagram, which still does not feature advertising anywhere on the network.

In fact, the problem is even greater than that, as celebrities and brands seek to use the popular platform for their own ad deals, and cut out the Facebook middleman. Read More »

This is clearly what mums have been waiting for. Mumsnet Academy is launching a brand new course dedicated to the increasingly popular practice of vajazzling.

The one-day course will comprise a series of lectures and practical workshops on the art of vajazzling from cutting-edge industry experts. Read More »

Heat has launched a set of Twitter Awards that it says will celebrate “the joyful collision of celebrities and social media”. It’s what social media has been waiting for!

With 18 categories up for grabs there are awards for such things as “Funniest Tweeter”, “Most Random Tweeter” and “Best Twitter Couple”.  The winners will be announced on May 7th after celeb fans have cast their votes on heatworld.com

One thing Heat is hoping the awards will create is a bit of a social media battle between Justin Biber and Brit darlings One Direction in the best fan category. Is that an unfair fight? Justin Bieber currently has 36.5 million followers on Twitter. The One Direction boys have only 10.7 million. I say only. Read More »

What do you think is the most tweeted about programme on British television right now? You might be surprised to learn that it is ITV’s reality soap ‘The Only Way is Essex’ or TOWIE as it is better known to its fans.

It is not only a little more popular than anything on television at the moment it is more popular by a long long way.  Some episodes have so many tweets sent about it that there are almost 7,000 a minute appearing. Read More »

There has been a lot of talk lately about the much vaunted ‘second screen’. It amazes me there can be so much discussion about engaging people through it, when many can’t even decide what ‘it’ is. Is it the TV, or is it the laptop/smartphone? For me, this question can’t get much simpler. The TV is a passive device. Read More »