Facebook has introduced a charging scale for users who want to contact people outside their circle of friends, with prices rising to as much as £11 to contact celebrity accounts.
The feature is still in its test phase. It will allow users to bypass the often overlooked “other” mailbox folder and send messages directly to a user’s inbox for a fee – a standard rate of 71p. Read More
A hedge fund analyst in New York City, Shashank Tripathi, apologised last night for posting fake Hurricane Sandy news updates on Twitter. Tripathi who uses the Twitter handle @ComfortablySmug sent out a series of fake tweets claiming more dire news about the storm hitting New York City.
One tweet about a floor of the New York Stock Exchange being flooded was widely retweeted. He also falsely claimed that an energy company, Con Ed, was cutting services to all of Manhattan.
The fake Tweets were not an isolated incident. Fake pictures were also rife. The image here? That’s not from Hurricane Sandy. This scary looking shot of waves battering the Statue of Liberty turned out to be production art from the disaster movie ‘The Day After Tomorrow’. Read More
“The reason I don’t tweet as much as I used to, is because I’m sick of all the useless opinions and hate that I get daily goodbye twitter – : ).”
On 22nd August 2012, those words accompanied the close of the personal Twitter account of One Direction star Zayn Malik.
This is not the first time that individuals in the public eye have closed social media accounts due to malicious messages, abuse and (as it is more frequently known) ‘trolling’. Read More
London 2012 has been widely described as ‘the first social media Games’ and the way in which Team GB athletes used Twitter to connect directly with their fans and increase their marketability was almost as interesting as the battles for Gold, Silver and Bronze medals.
To better understand this phenomenon, at Inferno we decided to collaborate with Leaderboarded.com on a study of the Twitter activity of all 337 Team GB athletes who used the site during the duration of the Olympic Games and ranking British Olympians on Twitter ‘popularity’, ‘largest percentage growth’ and ‘talkativeness’ threw up some fun and interesting stats. Read More
Among the official Olympics sponsors Samsung has been named as the brand that did best out of the London 2012 games in terms of online visits, followed by Adidas, according to data from Hitwise.
Among the broadcasters there was no competition. The BBC trounced Sky News in that battle.
There was good news for non-sponsors too. While Adidas did well in terms of a receiving a good uplift in terms of online visits data from Socialbakers points to rival Nike, which was not an official sponsor, winning the battle for sporting social media engagement on Facebook and Twitter. Read More
A good infographic here from Fiasco Design summing up how Twitter was used throughout the London Olympics, which certainly lived up to their promise as the world’s first social games.
It illustrates how Twitter played such a major role in the London 2012 Olympics from the 10 million who mentioned the opening ceremony, the popularity of Mr Bean and Sir Tim Berners-Lee, the rise of #NBCfail and the millions of mentions of our brilliant Team GB and the athletes.
It is all here. The highs as well as some of the lows such as Tom Daley’s Twitter troll moment. Although that didn’t hold Daley back he was the big winner on Twitter at London 2012. Read More
You can hear it in the various venues as British athletes battle it out. The chant of “GB, GB…” that has been as ever present as the sea of Union Jack flags.
That physical representation of Team GB has been echoed in social media as data from Twitter reveals that there have been more than 4.4 million mentions of Team GB since the Games began.
The biggest spike came on on Saturday 4 August – the day Team GB won six gold medals including those won by Jessica Ennis and - Mo Farah. Read More
The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of these Olympians are giving big brands a run for their money when it comes to Facebook fan engagement.
For instance Usain Bolt currently has 7.3 million fans, with this figure set to rise when he hits the track again later this week. However, this is dwarfed by non competing athlete David Beckham’s 20million fans. Read More
There have been a lot of good guides and tips published on social media policy. There have also been a lot of good ideas put down about social media as well as some not so good ideas.
We’ve seen the good from The New York Times with its ‘Five guiding principles of social media’ and the Cabinet Office guidance for civil servants.
We’ve had more good from the BBC with its social media usage guidelines and The Guardian with its six tips for social media engagement. And then there has been the bad. Read More
There is no helping some people. It is being reporting this morning that a 17-year-old has been arrested in Weymouth after malicious tweets were sent to Olympic diver Tom Daley following his disappointment yesterday in the Olympic synchronous diving competition.
Dorset Police said that a teenager was held at a guesthouse after 18-year-old Daley received the messages on social networking site Twitter. Read More
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