Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re talking about newsjacking, but by the time you’ve read this, its timeliness might have expired. Read More
Tag Archives: Tide
This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and Go Daddy doing very well. The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.
The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it). Read More
The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.
The power went early in the third quarter, with the Baltimore Ravens leading the San Francisco 49ers 28-6, and the response by advertisers was a true social media one with ads being produced in minutes. Read More
Twitter is right at the start of the process of getting advertisers on board as it expands its Promoted Ad programme, only just expanding to mobile, and while there are many experimenting the challenge is cracking the likes of global businesses like consumer goods giant Procter & Gamble, which in a recent $150m detergent launch did not consider Twitter as part of its vast campaign spend. Read More
It follows the launch of a pilot store last year selling a mix of 29 P&G products, which it did in association with Amazon. Interesting move, but you have to wonder why it hasn’t tweaked its offer on Facebook to have some point of difference for fans. Read More