Tag Archives: The Times

The Guardian celebrates reaching one million Twitter followers

The Guardian celebrates passing the one million Twitter follower milestoneNice idea here from the Guardian to celebrate reaching the Twitter  milestone of one million followers. To mark the occasion it wants to find out more about its followers and where they are tweeting from.

It is asking @Guardian followers to share their view by taking a picture of where they are tweeting from and tweet the picture to @Guardian with the hashtag #1msides – apparently a “selfie” is also acceptable if you’re that way inclined.

It has been promoting the occasion with a Promoted Tweet, which the paper has employed a number of times to date. Read More »

Vine – the good, the bad and the ugly

There have been various battles to try and win the short form video war over the last few years. We’ve seen a number of platforms have a stab at it; Viddy, Cinemagram, Socialcam, YouTube Capture, ptch, Threadlife, Klip… the list goes on. Despite some decent attempts, and the occasional celeb backing, no clear winner emerged.

Then along came Vine. Set up last year, and bought for an undisclosed sum from Twitter in October, it took the short video world by storm when it was launched this January.  Because of the fact it was backed by Twitter, Vine was greeted with more fanfare than any of its predecessors. And it seems now as though this hype was justified. Read More »

Social media remained negative during Thatcher funeral [infographic]

Margaret Thatcher funeral - pic via @frasereC4Three infographics here looking at social media reaction to the Margaret Thatcher’s semi state funeral yesterday, which lit up the Twittersphere. While the talked of protests turned out to be something of a damp squib, and few appeared to agreed with them, there were crowds of supporters and many more curious onlookers lining the streets of London leading to St Paul’s Cathedral as the military procession marched slowly by.

The first two infographics look at overall social media sentiment while the third looks at the reaction of national newspaper readers on Twitter. Read More »

Telegraph introduces metered paywall with £1.99 a month charge

Telegraph to introduce a paywalThe Telegraph has introduced a metered paywall joining the FT and The Times as major British newspapers asking readers to pay for content.

The move follows the launch of a paywall on its international site in November 2012. Like the original New York Times paywall, and the recently announced Washington Post, The Telegraph will offer readers 20 stories for free each month before they hit the paywall.

With the Telegraph joining the rush to a paywall The Guardian remains the only major upmarket British newspaper, other than the Independent, not to have a paywall.

Readers are being offered a number of subscription packages including ‘The Telegraph Web Pack’, which offers unlimited access to the Telegraph’s website, plus access to its apps, for £1.99 per month or £20 per year. Read More »

USA Today leads British papers when it comes to Twitter

Examples of Twitter bylines in USA TodayUSA Today underwent a major 30th anniversary redesign late last year and one of the things it introduced was Twitter bylines for staff.

It is still one of the very few papers to user Twitter bylines and I’m always really surprised that other papers haven’t followed suit. Read More »

“Adapt or die” – The Mail, Independent, Newsworks and Expedia on tablet take-up

Guy Zitter, group managing director, Mail Newspapers

Tablets are not killing newspapers, they’re offering a lifeline to the revitalisation and rebirth of ‘news brands’ beyond the dreaded paywall, say the experts. Assembled at Newsworks’ Tablet Summit, representatives from the likes of Guardian Media Group, Mail Newspapers, The Independent, Expedia and News International gave their take on the future of the newspaper industry as tablet take-up rockets. Guy Zitter group managing director at the Mail put it starkly. He said it was a case of ”Adapt or die”.

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The Times tempts digital subscribers with a Nexus 7 for £50

The Times is attempting to win new digital subscribers with an offer to pick up a 32GB Google Nexus 7 tablet for just £50 as part of an 18 month subscription deal. Under the digital deal the cost of The Times and The Sunday Times would be £4 a week. Read More »

Newspaper print and web readerships at a glance

A newspaper brand’s reach in the digital age has never been clearer following the second release of the National Readership Survey’s Print and Digital Data (NRS PADD) and some data crunchers at UM London.

To help make sense of the NRS PADD findings for the period July 2011 to June 2012, and to analyse the impact for UK advertisers, media agency UM has created a great infographic.

Brazil’s top newspapers abandon Google News

O Globo is one of the Brazilian newspapers to have pulled its content from Google News The debate about Google and whether it is a friend or foe is unlikely to resolved anytime soon.

In the UK News International has only recently done a U-turn on its stance to stop articles from its quality national newspapers, The Times and The Sunday Times, featuring in Google’s search listings.

While most of the world media world lives with Google in relative state of frenemy not so in Brazil. Newspapers there have taken the radical step of pulling their content from Google News on en masse. Read More »

Guardian stakes claim as world’s third most popular newspaper website

We’ve been writing a lot about The Guardian recently on The Wall pondering whether it will eventually have to put up a paywall, looking at its grab for US traffic and wondering if it might be planning to ditch print for a digital future sooner rather than later.

Today, it has two pieces of research it is highlighting. The first, quoting the latest figures from digital analyst comScore, reveal that its website is the third most popular newspaper website in the world.

Considering the competition that is something of an achievement for, as editor Alan Rusbridger puts it, “a little newspaper from London”.

 

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