Tag Archives: the Gap

American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales

American Apparel causes Twitter outrage with 'Hurricane Sandy Sale'When will brands ever learn? Do people not use the internet and read stuff? When it comes to social media we are now at a point when we have a fat pile of case files detailing how various brands have failed at social media, but this does not apparently stop other brands copying these mistakes over and over again.

This time around it is the turn of American Apparel. It has had the bright idea of rolling out a “Hurricane Sandy Sale” ad and as you might guess has sparked something of a Twitter backlash and ensured its brand will forever be linked with the words “social media fail”.

Earlier this year it was KFC Thailand doing its best to fail on social media. While the country was watching tsunami warnings and fearing the worst the fast food firm posted a message on its official Faceook page suggesting it was some time for tasty chicken as they watched the drama unfold. Read More »

Foursquare tests ads for first time…as advertisers report good results from Twitter’s targeted ads

Four Square launches Promoted Updates with retailers including Old Navy & GapFoursquare is trialing ads on its service for the first time as it joins Twitter and Facebook in an effort to monetize mobile social networking.

Foursquare might be a lot smaller than its rivals with 20 million users, but it is still faced with the same problem as everyone else as it tries to make mobile pay.

The new Foursquare ads are called Promoted Updates…clearly Foursquare didn’t think too long and hard when devising  a name for its new advertising programme.

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