Last month there was a report saying that Twitter had officially been valued at more than $9bn following an offer to staff by asset management firm BlackRock. That provided a new valuation of the microblogging firm, which had previously been valued in the $8bn and $11bn ballpark. Nice park.

Last night the Wall Street Journal published a story where a writer spent a week trying to write a column “that proved Twitter wasn’t worth $10 billion”.

You can understand why. This is a company if you look at its current revenues isn’t a $10bn company, but everything else points to this being the case, which is why the writer gave up. Read More »

Dulux, the paint brand, had a bit of a mini Oreo moment last night at the 2013 BRIT Awards.

It wasn’t quite on the same scale as that achieved by Oreo during the Super Bowl blackout, when the lights went out at the New Orleans Superdome for 35 minutes, and the cookie brand tweeted an ad that went on to be shared more than 22,000 times, but it was in a similar vein.

It came as the BRIT Awards was still on the air and the Damien Hirst designed dotted winner’s statuette was getting a good deal of attention. Dulux sent a tweet with a picture that showed quick thinking and demonstrated how brands can benefit from being switched on at the right social media moments. Read More »

The BRIT Awards 2013 is almost upon us again and tonight we will find out who has picked the Damien Hirst designed prizes in what has  been a stellar year for British music. Amazingly it is the 33rd year of the BRIT Awards, which take place later this evening at London’s O2 Arena, hosted for the fourth time by Gavin & Stacey star James Corden.

While we won’t know the winners for a while yet if the public decided the outcome of the 2013 BRIT Awards these would be the winners according to the volume of positive social media mentions across Twitter, Facebook and blogs.  Read More »