Welcome our third examination of the social media performance of UK retailers. Our analysis of the casual outdoor fashion and toy retail sectors generated some interesting results, so we thought we’d take a good look at high street players in the health and beauty space.
With spring now in the air, there’s increasing pressure for UK consumers to get “body beautiful” in the lead up to summer. Plus, of course, the nation continues to be obsessed with celebrity culture and image. But are UK retailers effectively capitalising on social media channels as a way of exploiting these themes? Are they using social media to encourage their target audiences to invest in products that realise their desire to look good? Read More