Posts Tagged: Technology
This article is brought to you by our partners the CMA
With the International Content Marketing Summit just a few weeks away, Clare Hill, managing director of the Content Marketing Association, talks about the latest trends and explains why this year’s event has a special significance. Read more on Sponsored: Everyone’s welcome to the content revolution…
A natural. So good, you don’t even realise how good you are.
To coin some pseudo-marketing-psychology, you have moved to the fourth stage of learning when it comes to making purchase decisions: you have an ‘Unconscious Competence’ in shopping. You are a Shopping Ninja. Read more on Ninjas don’t need instruction manuals. Neither do shoppers….
Today’s technology-driven world is moving us rapidly into the second age of digital marketing. The shift towards constant connectivity is one that’s transforming how brands connect with people. They now have access to consumers via a variety of channels whilst having the ability to engage and influence each one. Furthermore the proliferation of mobile devices and wearable technology is having staggering effects on consumer behaviour, shifting the power of purchase from brands to consumers.
In light of all of this it’s not surprising to see that one of the most talked about topics in the marketing industry today is the ‘connected consumer.’ This evolving state of affairs presents both opportunities and challenges for brands. Read more on How to engage the connected consumer…
In response to Shaun Varga’s post published on The Wall on 8 May ‘Mobile agencies soon to be surplus to requirements‘, Chris Minas, managing director of mobile agency Nimbletank, shares his contrasting views. Read more on Every agency should strive to be ahead of the curve…
With the World Cup nearly upon us, brands are continuing to unleash their insanely epic and expensive campaigns to the world, just in case you haven’t heard that it all kicks off in about 40 days. Last week saw Castrol featuring footie star, Neymar, in their epic video, which continues to snowball out of control with views and shares. However, this week Nike have stepped up and revealed what they’ve got for the event. And sweet Jesus, it is epic!
Read more on Winner stays: Nike brings out their World Cup 2014 ad…
With less than 50 days until the start of the World Cup, partner brands are really starting to capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar.
With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music
The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality.
If you are a fan of Ada Lovelace Day then you may also want to know about the upcoming Women Shift Digital Conference. This new conference will be a powerful celebration and get together of about 200 women and men, acknowledging the roles of women in the digital and technology sectors.
In the past year, the battle of smartwatch devices began. Crowd-funded start-up company Pebble Technology paved the way for a new development – smart technology that you wear on your wrist. Their pre-release of the Pebble has now been followed by Samsung’s ‘Galaxy Gear’, with speculation building over the date of Apple’s ‘iWatch’ launch and rumours that Google have also joined the race.