Today’s technology-driven world is moving us rapidly into the second age of digital marketing. The shift towards constant connectivity is one that’s transforming how brands connect with people. They now have access to consumers via a variety of channels whilst having the ability to engage and influence each one. Furthermore the proliferation of mobile devices and wearable technology is having staggering effects on consumer behaviour, shifting the power of purchase from brands to consumers.
In light of all of this it’s not surprising to see that one of the most talked about topics in the marketing industry today is the ‘connected consumer.’ This evolving state of affairs presents both opportunities and challenges for brands. Read More