Since the Ipsos MediaCT Technology Tracker started tracking the race between tablets and e-Readers in April 2011, it has been a neck and neck contest, with no clear winner in terms of levels of adoption. However, all that changed this Christmas, with one device now clearly dominating in terms of household ownership. Read More
Tag Archives: Tech Tracker
According to the nationally representative Ipsos MediaCT tech tracker, more than 1 in 10 of the population now has a tablet, ownership being largely driven by younger males.
The “living room” is the most used place highlighting the fact that this is a ‘shared family screen’, often to be used in conjunction with the main shared screen, the TV. Its influence seems so strong that some younger consumers are actually confused by the fact they can’t ‘swipe’ the TV to change content. Read More
Whilst online surveys often overstate the uptake of technology, Ipsos MediaCT’s offline Tech Tracker data tells us that just over four in ten GB adults now own a smartphone, representing an increase of roughly 30% in the last two years. The rise of the smartphone has coincided with the increased popularity, and normality, of social media usage. Arguably the two are connected, the modern mobile device being the ideal format for keeping up-to-date, and updating, as it means people are always online, even when on the move. Read More