If only every day was Super Bowl day. It’s a common wish for TV advertisers. The reason? On Super Bowl day they can rest assured that there’s often as much interest in the ad-breaks as there is in the game itself – especially if, as my colleagues in the US tell me, the game is as one-sided as it was this year.
Super Bowl advertising was firmly in the spotlight during the last few weeks. Scarlett Johansson’s advert for SodaStream became particularly infamous after being banned by US broadcaster, Fox, in the weeks leading up to the game. The controversy meant the unedited version of the ad went viral, with over 1.8 million views in 24 hours, and it’s now at 11 million and counting. Read More