There’s a lot of talk at the moment about the ‘always on’ approach. Agencies, clients, media – everyone has an opinion on why it’s something we should or shouldn’t be adopting, and what it actually means.
Some people say it’s the result of having instant access to data, rather than the previous 72-hour turnaround that Facebook used to make us wait for. Others claim it’s come about purely because social media doesn’t have an ‘off’ switch – and that people can access your content and interact with a brand at any time, anywhere. Read More