Posts Tagged: stats

European social network usage

Earlier in the week, comScore released their latest figures on European social network usage, which Neville then kindly graphed in Excel for us all:

Graph showing percentage of each country’s internet population using social networks
Graph showing percentage of each country’s internet population using social networks

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Twitter’s UK traffic trebles in a month

Twitter's UK traffic trebles in January 2009

Compared to the graph covering the 12 months up until January, that’s astounding growth (as that itself was just a few weeks ago):

Twitter's UK traffic growth in 2008

To quote Hitwise’s Robin Goad:

Last week Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st, placing above online heavyweights such as Expedia UK (96), Gumtree (100), easyJet (101), Digital Spy (103) and Money Supermarket (105).

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Twitter grows 974% in the last 12 months

Following on from our recent compendium of social media traffic growth, Robin Goad has posted Hitwise’s latest stats about Twitter’s phenomenal growth in the UK:

Twitter's UK traffic growth

Twitter was one of the fastest growing websites in the UK last year, and it shows no signs of slowing down. If anything, the service is even more popular than our numbers imply, as we are only measuring traffic to the main Twitter website. If the people accessing their Twitter accounts via mobile phones and third party were included, the numbers would be even higher. Many people seem to find Twitter addictive: the average amount of time that people spend on has more than trebled from less than 10 minutes a year ago to half an hour now.

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Social media more popular than ever

An almost unbelievable couple of graphs from Robin Goad at Hitwise, the first showing that 10.09% of all UK internet visits last week were to ‘Social Networking and Forums’.

UK Social Media traffic Dec '07 - Dec '08

And the second showing Facebook’s inexorable growth.

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Internet drives luxury goods sales

Latest research in from the IAB:

Of the premium luxury consumers, 72 per cent purchased goods as a result of seeing an internet advert, followed closely by magazines (70 per cent) and television (62 per cent), emphasising the need for further integration in luxury goods campaigns.

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Is online display advertising dead?

As a direct reposnse medium, perhaps. A recent study shows that:

Heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. Heavy clickers are not representative of the general public.

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Online PR is more important that offline PR

A wake up-call for the complacent PR industry:

Pollsters surveyed 1,000 people – Among those aged 15 to 44, it found that 45 per cent read online news on a daily basis. Only 38 per cent of this age group read national newspapers every day. The figures are the starkest warning yet to the industry that it can no longer afford to rely on traditional forms of media relations.

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Online video usage on the up

Mark Sweney:

The biggest winner, according to figures from Nielsen Online, has been Google-owned YouTube, which showed an 18% traffic surge in the two months since the writers' strike began in November, compared to September and October.

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Consumers trust others’ opinions more than ads

Alex Burmaster, European internet analyst at Nielsen Online:

Six out of every ten of your potential consumers will trust the recommendation of someone they don't know when it comes to deciding which of your products or services to buy. They're more likely to trust these than your brand website, ads in magazines, on TV or radio or before movies, more than emails or texts they receive from you, sponsorships you engage in, or search engine ads or banner ads that you place. Brand association maps, which plot language, attributes and issues around a topic, show that, for advertising, attributes like 'false', 'deceptive' and 'misleading' are highly associated.

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People trust other people, not ads (and especially not banners)

We're seeing numbers like this in most surveys that come out on the subject, but few surveys have the international reach and sample size of the Nielsen Global Consumer Study. The results show that while 78% of people trust offline Word of Mouth recommendations, and 61% trust online Word of Mouth opinions, only 56% trust TV ads and a pitiful 26% trust banner ads.

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