Online registration for the London bicycle hire scheme starts this Friday, the bikes will appear on the street on July 30, so I’m wondering what we’re going to actually call the scheme.

Barclays Cycle Hire: how it will look

Barclays is the official sponsor, and Transport for London calls it Barclays Cycle Hire. I can’t see that catching on. I really can’t see myself explaining to a friend that I got the train to Charing Cross and then took a Barclays Cycle Hire bicycle to make the rest of the journey. Read More »

PepsiCo brand Gatorade is taking its social media strategy very seriously indeed – so much so that it has built a mission control centre replete with screens beaming out brightly-coloured visualisations of what people are saying about it on the likes of Twitter. Read More »

I’ve got a mini-theory about the relationship between sponsors and football teams:
poor performance in the markets = poor performance on the pitch.

  Here we go:
- Man United have one of their worst ever starts to their season.  AIG teeter on the brink of collapse (propped up the US Fed).
- West Ham lose their manager.  XL goes bust.
- Newcastle United have one of their most troubled years in their history.  Northern Rock goes tits up.

QED!

Anyone else got any more evidence to support my crack-pot theory?!