Tag Archives: Sponsored content

Instagram and the native ad movement

indexNative-social ads – ads that are integrated into the social stream, matching both the ad format and function of the user experience – are proving to be hugely effective, and are receiving a remarkable level of engagement from end users. Read More »

Associated Press stirs anger on Twitter with sponsored Tweets announcement

The Associated Press stirs up anger on Twitter over promoted tweetsThe Associated Press last night stirred up a small storm on Twitter as it announced that it will begin to run sponsored Tweets in the timeline of its main @AP Twitter account and signed Samsung as its first sponsor. The story has raised concerns among some journalists as to whether this would damage AP’s credibility as a news organisation. Some have gone as as far to say they were unfollowing AP, that it shouldn’t do it and that it devalues the brand (check out the Storify reaction below).

What these aren’t are official Promoted Tweets from Twitter, but rather promotional messages sent out as Tweets on @AP. Initially it plans to send out two a day this week timed with the 2013 International CES – the consumer electronics show — in Las Vegas. Hardly a huge deal. Read More »