• Social media predicted the winner
• There’s no ‘hindsight bias’ here
• Tulisa gains most Twitter followers for the first time in the series
With the eighth series of The X Factor now drawing to a close, we are able to reflect on what we have seen and learnt over the last 10 weeks. For those that have been following along with our weekly blog posts since the live shows began, our focus has naturally been on social media – and the role this has played both for the contestants, but also for the programme makers.
We have crunched the numbers and analysed the data each week, and we’ve done it manually – investing many, many hours in the process. We’ve not had access to the qualitative insights a robust social media measurement tool can provide, nor the data and analytics that the X Factor in-house teams do. There are a plethora of tools out there we could have looked at, but for consistency, we elected to remain with readily available figures that aren’t open to interpretation. The numbers are what they are. Regardless, the limited data that we have captured has been able to provide an incredible amount of insight, which we hope those of you that have followed along over the weeks have seen. Read More