So I’ve had this inkling for a while. It goes a little something like this…
What your friends like does not have a massive impact on your purchasing decisions
I know, I know… it’s a hugely outspoken thing to say. After all, Facebook have dictated to everyone in the marketing world that people are hugely influenced by what their friends eat, wear, listen to and watch. Sponsored stories; the advertising function Facebook advertisers use to tell people what their friends have liked, is supposed to be hugely powerful to anyone who wants to believe it.