With over 13.8 million Twitter followers combined, Premier League football clubs have quickly become a source of information and entertainment to the Twitter universe. Some 25% of sports fans consume sport based content via Social Media, and this figure is expected to keep growing as the adoption rate for second screen viewing increases. Undoubtedly, football and Twitter are a match made in heaven – fans can air their opinions openly, converse with players, pundits and fans across the globe and it regularly acts as a “breaking news” outlet for transfer, injury and match information.
If you’re in any doubt about the engagement of football on Twitter, then research from Sports Social Media monitoring platform – Social Pundit – suggests that since the start of the Premier League season, fans have retweeted club tweets 9.7 million times across the league.
On Facebook, the combined total of Likes is close to reaching an enormous 100,000,000 millions fans, that further proves the impact football has on social media and vice versa.
However, as club Twitter accounts become more influential and more referenced in the media, it’s no surprise that the footballers themselves are more influential on the social media landscape. Recent years have shown that footballers in particular can be a problem for even the very best clubs on Social Media. Tweets can me made in the heat of the moment and with a horde of journalists mass following every footballer from senior to u-16s, every tweet is a potential story. Read More