Posts Tagged: Social Media

Driven by data: Linking consumer behaviour to purchase intent

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read more on Driven by data: Linking consumer behaviour to purchase intent…

Linkedin and Taken 3 connect for innovative partnership

Picture1c20th Century Fox has created a very innovative Linkedin-based promotion for the new Liam Neeson film Taken 3. In what I think is a first, it has created a profile for the character Bryan Mills and a showcase page for the film itself and asked you to connect with Mills to enter a competition.

Read more on Linkedin and Taken 3 connect for innovative partnership…

Asian audiences embrace YouTube

YouTube starsA recent survey by VMA Group Asia-Pacific has revealed there has been a significant rise in the use of video content in Asia.

Of the 437 corporate communications professionals surveyed in VMA Group’s 2014/15 Pulse report, 77% were using YouTube to engage with external audiences. This is a big increase on the 43% reporting the same last year and represents the biggest growth of all social channels. Read more on Asian audiences embrace YouTube…

6 Reasons why social selling is replacing cold calling

IMG_20141128_063959Social selling is in the process of replacing phone selling/cold calling and here’s why:

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Sponsored: Everyone’s welcome to the content revolution

Richard Herd, Jamie Oliver

Speaker: Richard Herd, Jamie Oliver channel manager

This article is brought to you by our partners the CMA

With the International Content Marketing Summit just a few weeks away, Clare Hill, managing director of the Content Marketing Association, talks about the latest trends and explains why this year’s event has a special significance.  Read more on Sponsored: Everyone’s welcome to the content revolution…

Is Taco Bell the savviest brand on social media?

Taco BellOn my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case:

Bridget Carey, from CNET was tweeting in ALL CAPS! And Nilay Patel had this to say. Taco Bell story? Some die-hards were flipping out.

Like any self-respecting digital marketer, I figured I had to be on top of this recent development. So I went to Taco Bell’s twitter. Then to its Instagram feed. Then to its Facebook page. And finally to its Google+ page as well. This is a collection of what I saw. Read more on Is Taco Bell the savviest brand on social media?…

Nine tips for managing social media at scale

Group of Multiethnic Mixed Occupation People

social mediaManaging social media at scale can be a tricky balancing act. You need to have strong direction from the central team, yet give local teams enough leeway to be creative. You need to stick to budget, yet have enough resource to adequately staff the campaign, and have people on stand-by if they’re needed to deal with better-than-expected response.

How can brands ensure they will be able to manage a global social media campaign successfully? I’ve just co-authored a whitepaper on the issue, and here are my team’s top nine tips for getting it right.

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5 ways LinkedIn beats Facebook for B2B marketing

1400 x 425There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won’t work for you?

Here are five reasons LinkedIn beats Facebook for B2B marketing:

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The end of ‘Happy Wednesday’

HWIt’s now likely that Facebook will be the first major social media platform to go to zero per cent organic reach. This means all that effort you’ve put into building a community on Facebook will be wasted as no-one will ever see your content again.

Unless you pay to promote it. And if you’re paying, your content had better perform.

We’ve known for a while that Facebook’s algorithm restricts the flow of content to your news feed so that you’ll only see what it thinks you’ll find the most relevant. Controversially, in March 2012 Facebook announced it was restricted to 16%.

Read more on The end of ‘Happy Wednesday’…

The art of brand storytelling is more important than ever in today’s media rich world

StarWarsAt Disney we pride ourselves on producing content that entertains, is built to last and that people love. After all, we’ve been doing it for a long time.

What began in 1923 as the Disney Brothers Studio Company, which rolled out original cartoons starring a certain mouse, has evolved into the Disney we know today – still telling much-loved stories but now also developing these across digital, mobile, video and social channels.

Our book of stories grew in October 2012 with the acquisition of Lucasfilm.

The Star Wars universe of heroes and villains has now been added to the same trove of iconic characters as Iron Man and the Avengers, Buzz Lightyear and Woody, and Mickey and Friends.

This could only have happened if we’d been assured that George Lucas’ passion for his brand translated into the potential for more stories, adventures and battles between good versus evil, light versus dark.

Read more on The art of brand storytelling is more important than ever in today’s media rich world…