Posts Tagged: Social Media

OOH inspiration from the Lumiere London Festival

Last week’s four-day Lumiere Festival brought London to a standstill.

London Lumiere Elephant

The ground-breaking festival of light, staged by Artichoke, drew crowds of more than one million people to central London’s streets to see 30 light installations that transformed the capital city into a pedestrian playground.

Aside from exciting Londoners and tourists, those working in the outdoor advertising industry also had their interest piqued. The festival helped solidify some of out-of-home’s (OOH) established selling points (scale, frequency, audience), but also pointed to future possibilities.

Read more on OOH inspiration from the Lumiere London Festival…

#BlueMonday: the brands bringing colour back to January

Today – and every third Monday in January – is now saddled with the reputation of being the most depressing day of the year.

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Popularly branded in the UK media as Blue Monday, this gloomy, post-Christmas, back-to-work day has been turning January even colder ever since the term was first coined in 2005.

But some UK marketers have used this time to get ahead, bringing back hope to a month traditionally full of resolutions and fresh starts.

Here is AdRoll’s list of brands that have brought cheer back to January.

Read more on #BlueMonday: the brands bringing colour back to January…

Why 2016 will be the year of location-based marketing

We live in a world that lives and breathes mobile. It’s changing the way we travel, shop, eat and connect with each other.

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It’s a great time for advertisers to leverage this relatively new paradigm of consumer behaviour.

Knowing your target audience profile and who they are is basic for marketers, but to truly understand what their interests and motivations are, we need to understand where consumers spend their time throughout the day, over the course of a month and so on.

For example if I go to the gym three times a week and go to the football stadium to watch a game regularly, I’m much more likely to engage with a message about how to get season tickets or discount on a competitor gym. Read more on Why 2016 will be the year of location-based marketing…

Case study: Jaguar Land Rover F-Pace campaign

Jaguar F-Pace driverIn the first of a new series, events agency drp takes us through their work for Jaguar Land Rover. If you have a campaign you want to tell The Wall’s readers about, email wallblogeditor@gmail.com and tell us why.

What we did
In line with the Jaguar F-Pace product launch drp delivered an internal campaign for Jaguar Land Rover (JLR) employees.

The internal attraction campaign, “Who’s in the Driving Seat?”, initially focussed on the mystery behind the identity of a heavily disguised driver and began with a pre-reveal film posted onto YouTube as they walked the floors at JLR’s offices.

Read more on Case study: Jaguar Land Rover F-Pace campaign…

Portrait of a great employee advocacy champion

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Picture1‘Very, very few people or organisations know why they do what they do. And by “why” […] I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organisation exist? Why do you get out of bed in the morning? And why should anyone care?’. This is Simon Sinek during one of his inspiring TEDtalks, back in 2009. The question he poses is a hard, yet inescapable, matter.

Read more on Portrait of a great employee advocacy champion…

Curating world-class content is collaborative

WEB_Shutterstock_content_kingThe out-of-home (OOH) industry couldn’t have thought to play in the content space five years ago; now the opportunities are huge. The need to provide engaging, inspirational moments to monetise certain formats is driving the appetite for compelling content.

There are increasing opportunities for advertisers to create and broadcast bespoke content, to promote their brands in a creative way. Read more on Curating world-class content is collaborative…

There is no social media

Social media signsSocial media as we refer to it, is like an affordable two-bedroom flat in central London, it doesn’t exist. We use the term as shorthand to cover Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Youtube, Tumblr, Sina Weibo, Vine, Foursquare, Slideshare, Medium, Spotify, Periscope and hundreds, if not thousands, of others – from lagging veterans to hungry, innovative upstarts. What common characteristic could we possibly be referring to?

Facebook is as different from Twitter as radio is from television and Snapchat is as far removed from Instagram as a press ad is from a pre-roll. When we use the term social media to class these platforms as a group, we are only referencing the lowest common denominator that unites them; shares, likes, comments. We are missing something big. Read more on There is no social media…

The Daily Poke: Turning the tide on your hashtags

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Following Twitter and Instagram posts around the topics that really matter, well sometimes it’s just too much information. But now there’s a new tool that lets you monitor activity, and at the same time presents it back to you in a neat, accessible form. Read more on The Daily Poke: Turning the tide on your hashtags…

The Daily Poke: Don’t I know you?

Dont I know youWhen it comes to facial recognition, current technology is pretty easy to fool. Stick on a false moustache and it’ll immediately clock you as Tom Selleck. Over at Facebook though, they’re developing a new system that looks at the whole you – hairstyle, clothing, body shape – before making a positive ID. Read more on The Daily Poke: Don’t I know you?…

Creating lasting connections with changing consumers

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WEB_Collectively_websiteFast moving consumer goods (FMCG) brands face a unique challenge when attempting to engage consumers. While many FMCG products fall under the “essentials” category, people often buy products on autopilot, due to cost, availability and habit.

FMCG brands have begun to recognise the need to create a connection with the consumer before they enter the shop. Social media, mobile, and paid social advertising afford these brands the opportunity to create a deeper connection than is possible with regular ads. They can initiate and participate in conversations, tailoring their responses and offers to individuals rather than audience segments. Social media also offers a direct way to track changing consumer desires, such as the demand for ethically sourced products and packaging. Read more on Creating lasting connections with changing consumers…