Posts Tagged: Social Media

Twitter and Periscope: A match made in heaven


Livestreaming is not new. But Periscope have made it so that your grandma can do it. Literally, download the app, a few clicks, authenticate with Twitter, and boom you can be livestreaming to the world in a matter of seconds.

But that is not the best bit about Periscope. The best bit is that Periscope is fully integrated into Twitter.

This means that when you start a live broadcast, you can select to have that headline auto tweet to both your followers and by default the whole Twitter universe. That folks is the gold mine right there. Why? Read more on Twitter and Periscope: A match made in heaven…

Relevance and influence: the power of employee advocacy for sales


TeamEAThere is no way around it: the purchasing process has fundamentally changed over the last few years. Being offline is not much of an option for brands anymore. Studies show that 95% of millennials expect brands to be present on Facebook.

But it’s not only them: 87% of 30- to 44-year-olds – the so-called Generation Xers – and 70% of 45- to 60-year-olds agree that all brands should have at least a Facebook page.

In this landscape, brands who enter the online conversation are presented with an incredible opportunity: an immense, unlimited sea of possibilities where they can find plenty of people, insights and relationships to fill their pipeline. Read more on Relevance and influence: the power of employee advocacy for sales…

Social media: how to turn a negative review into positive feedback

social mediaConsumers made a record 66 million complaints about sub-standard goods and services last year. And with social media rapidly becoming an open forum between customers and businesses,more people than ever are turning to social media to vent their frustrations with companies and products that fail to meet expectations.

These complaints remain visible, online indefinitely and can have a disastrous effect on your business.

But you can turn the tables – just as the complaint is public so is the way you resolve issue – and achieving a resolution that exceeds expectations can be an excellent PR opportunity for your business. Read more on Social media: how to turn a negative review into positive feedback…

Infographic: Twitter Advertising’s 5th birthday

WEB_Twitter_advertising_infographicTwitter is now ubiquitous in the social networking world and many of us spend a good portion of our day on it. We even use it simultaneously while we watch TV.

Like most businesses, Twitter needed some element of revenue and so Twitter Ads were created back in April 2000. Initially they were rolled out to select partners but have now been made available to many territories worldwide. Read more on Infographic: Twitter Advertising’s 5th birthday…

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

How both brands and employees can benefit from online advocacy


WEB_Maz_Nadjm_SoAmpliFor most organisations, regardless of their size, social media engagement has become a fundamental channel to communicate with the outside world. It provides an innovative vehicle to deliver customer service, marketing campaigns, promotions etc.

If until recently it was all about ‘being present’ on social media, now it is about the engagement which helps your brand/company have a competitive advantage. Some organisations have known this for a while, they created social media departments and started using engagement platforms. Read more on How both brands and employees can benefit from online advocacy…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…

Driven by data: Linking consumer behaviour to purchase intent

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read more on Driven by data: Linking consumer behaviour to purchase intent…

Linkedin and Taken 3 connect for innovative partnership

Picture1c20th Century Fox has created a very innovative Linkedin-based promotion for the new Liam Neeson film Taken 3. In what I think is a first, it has created a profile for the character Bryan Mills and a showcase page for the film itself and asked you to connect with Mills to enter a competition.

Read more on Linkedin and Taken 3 connect for innovative partnership…

Asian audiences embrace YouTube

YouTube starsA recent survey by VMA Group Asia-Pacific has revealed there has been a significant rise in the use of video content in Asia.

Of the 437 corporate communications professionals surveyed in VMA Group’s 2014/15 Pulse report, 77% were using YouTube to engage with external audiences. This is a big increase on the 43% reporting the same last year and represents the biggest growth of all social channels. Read more on Asian audiences embrace YouTube…