Tag Archives: Social Media

Tea Pigs brews up a tasty brand

Screen-Shot-2012-05-07-at-17.42.11How do you make tea sexy? Call your brand Tea Pigs and communicate in a way that acts more like a friend than a brand, have some very interesting flavours and become very customer focused.

 

 

 

 

 

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Partnerships make brands sexy

CHow do you make cloud computing sexy? Add Stephen Fry. How do you make Starwood sexy? Add Bayern Munich. How do you make The Hard Rock sexy? Add Linkin Park.

Brand partnerships are an amazing way for one brand to leverage the positive brand values of another brand to 1) target a new customer audience 2) reinforce loyalty in the existing customer base 3) change brand perception 4) double marketing and brand power.

 

 

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Australia’s Gourmet Escape has great UK content but leaves social media thirsty

imageMargaret River in Western Australia is holding their annual Gourmet Escape event this weekend. They are using UK celebrity chef’s to engage the public but their social media strategy lacks any real impact or engaging content.

 

 

 

 

 

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Being banned in Singapore is better than sex for AshleyMadison.com

Picture-223It’s pretty easy to get massive viral PR in Singapore and increase customer engagement. Create a website that specialises in adultery. “Bring it” to Singapore. Let the politicians, facebook and public do the rest, then finally “ban it”. Bang you have the No.1 “dating” site in Singapore and over 100,000 new customers with zero spend. Genius.

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How are football clubs combating Twitter misuse by players?

With over 13.8 million Twitter followers combined, Premier League football clubs have quickly become a source of information and entertainment to the Twitter universe. Some 25% of sports fans consume sport based content via Social Media, and this figure is expected to keep growing as the adoption rate for second screen viewing increases. Undoubtedly, football and Twitter are a match made in heaven – fans can air their opinions openly, converse with players, pundits and fans across the globe and it regularly acts as a “breaking news” outlet for transfer, injury and match information.

If you’re in any doubt about the engagement of football on Twitter, then research from Sports Social Media monitoring platform – Social Pundit – suggests that since the start of the Premier League season, fans have retweeted club tweets 9.7 million times across the league.

On Facebook, the combined total of Likes is close to reaching an enormous 100,000,000 millions fans, that further proves the impact football has on social media and vice versa.

However, as club Twitter accounts become more influential and more referenced in the media, it’s no surprise that the footballers themselves are more influential on the social media landscape. Recent years have shown that footballers in particular can be a problem for even the very best clubs on Social Media. Tweets can me made in the heat of the moment and with a horde of journalists mass following every footballer from senior to u-16s, every tweet is a potential story. Read More »

Linkin Park Recharge music marketing with gamification

Linkin_Park_LP_RechargeLinkin Park are never afraid of testing new musical formats as well as new marketing mechanics. The latest album is a remix dubstep/dance album of their acclaimed rock album “Living Things”. The latest marketing employed is gamification through social media, Xbox live music streaming and creating awareness for the world’s energy poverty.

 

 

 

 

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MTV ‘breaks’ Twitter’s graphic code for Teen Wolf campaign

TeenWolfMTV France and social TV agency Darewin have teamed up to promote the season three premier of ‘Teen Wolf’ on French TV with a campaign that takes advantage of a Twitter “bug” in feeds, which appears to display a werewolf’s claw marks.

The graphic works across iOS and android 4.2 platforms. The claw marks will also appear on the MTV France Facebook page, SMS communications and promotional emails.

In a statement, MTV said an unnamed artist/hacker created the image by “breaking” Twitter’s graphic codes, resulting in a campaign that combines digital, storytelling, “hacking” and social networking.

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Does the Emirates sport sponsorship strategy fly?

8587812107_9da5e0ccfd_cEmirates offer an amazing case study when it comes to how to own and activate a sponsorship area. They dominate sport sponsorship in a way that other brands most envy. But which properties make the greatest cut through for them and how do they use social media to activate their properties?

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Redefining Facebook: how brands should use Facebook Ad Apps

facebookFacebook is expanding its mobile advertising offering with a highly specific mobile app format.

It has been introduced to bolster the social network’s fast-growing mobile business and is a key revenue focus for the future. But how effective will they actually be? And how can clients use them to drive business value?

Mobile app ads, which allow companies to promote content within their mobile apps, will encourage users to remain active within the apps beyond the install.

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New Zealand – a great Southland of potential: part 2

Screen Shot 2013-10-08 at 12.26.55New Zealand have some pretty cool local brands too and they make great play about local brand values. I saw a lot of “for Kiwis, by Kiwis”, in marketing messages. Clearly that message resonates with consumers both on line and off.

 

Huffer, Lower, Federation, Commoners, Thing Thing are just a few contemporary fashion brands making a mark competing with the heavyweights with a more youthful and edgy style to appeal to snowboarders and the youth (and young thinking!) in New Zealand.

Global Culture is my favourite. They consistently poke fun at established brands and culture and their motto is the brilliant “you can never be too rich, too cool or own too many t-shirts”. Interestingly none of these appear in the top 50 facebook sites for New Zealand. Read More »