This month it was announced that social media users in China could be charged and threatened with three year jail sentences if they spread ‘false’ rumours through social media. If one of these rumours is viewed by 5,000 people or is reposted more than 500 times, the source of that post would be liable. Read More
Tag Archives: Social Media
Singapore’s Popular Books are opening a new Borders store in Singapore only 2 years after the store crashed and burned and had to close all their stores not just locally but globally. Are Popular simply trying to resurrect that dead? Or will this brave attempt to engage Singaporeans with an off line book store actually check the momentum globally of high street book stores closing?
Fundamentally if enough Singaporeans were going to off line book stores and reading rather than browsing there would be more than one chain and more than a handful of bookstores left not just in Singapore but the world. This is not just a local trend this is global.
A few years ago, Chief Marketing Officers would not have envisaged how fundamentally technology would change not only their profession but also the skills required to do the job. Marketing departments have always had to marry creativity with a keen analytical mind, but the enabling technology was very much the domain of the IT departments. Traditionally, there was always a clear distinction between the IT department and the end-users of IT in almost every organisation. Apart from running odd complex database queries to create target lists, there was really no need for most marketeers to understand how technology platforms worked.
When I first saw Red Bull’s appalling Real SG Heroes campaign I thought it was a clever tongue in cheek joke…until I realised that they were being serious. Red Bull owners would surely have a heart attack if they saw it…..
The concept seems to have come from the launch of the new Red Bull Less Sugar product although the connection bemuses me as there actually appears to be zero connection between the two. Worse still Red Bull Singapore don’t even appear to be making any connection, almost as if the two pieces of activity are working alone….but together!
Maybe it was the thrill of doing something completely different. Maybe it was a way of breaking them out of the monotony of the usual Singaporean banks conservative marketing campaigns. Maybe they thought what the hell and throw caution to the wind such was their confidence in their mobile banking product….
The dramatic change that has taken place in marketing in that last few years is clearly reflected by the development of social communities – and not so much by the development of advertising campaigns. According to recommend.ly, 36% of Facebook pages are community pages the average fans count in October 2012 is 6,148 in this category. Fan pages not only are a starting point for many businesses around the world but they are also an attractive way for brands to create a community of engaged people.
Brands are using Facebook pages in different ways but it seems that there are 4 basic rules of engagement that brands should follow if they want to see their community grow sustainably. Read More
But for those of us who do this for a living, what does it really mean to be a digital marketer – day to day? Here at iProspect, we are passionate, strong, enthusiastic, eager individuals who have the energy to not only keep up with but also shape this ever-evolving industry.
The great thing about social media is that everything is measurable. Every connection, every re-post, every like, every comment, all tracked. It makes social media the most ROI orientated and results orientated form of B2B marketing there is. It’s why some marketers prefer to still focus on off line marketing not social marketing…..you can’t track a TV advert, poster or print ad in quite the same way.
I have recently passed 11,000 connections on LinkedIn. A fact that gives me a fantastic network of people whose daily posts I can read, digest and comment on/think about, who can read and respond to my posts and give their thoughts. Most importantly these are people whom I can connect with to do business in some way.
Ramadan comes but once a year but unlike Christmas it lasts for an entire month and has a profound effect on the ways that brands market themselves in Muslim countries, especially in Asia. Just like Christmas for the West, Ramadan in the Muslim world is when brands spend the most mount of marketing dollars too.