Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.
I may be a little fuzzy on the details, but that doesn’t matter because the broad conclusions are unmistakable.
Social media is where people are at, so your brand needs to be there – fishing where the fish are and all that.
Social media gives brands a new way to get closer to customers by engaging them in ‘social’ conversation.
It’s clearly a compelling story because billions have been spent to give brands an ongoing Facebook, YouTube, Instagram and Twitter presence.
It’s certainly worked out for Mark Zuckerberg, but what business impact has it had for the brands that pay for the platforms? Read more on Brands need to ditch the Emperor’s new clothes of social media…