Posts Tagged: Social Media

Direct-Golf launch ‘Irons Throne’ made from old golf clubs

Irons Throne
Irons Throne

The ‘Irons Throne’ made from over 300 golf clubs by Direct Golf

Online UK golf retailer Direct-Golf are the latest company to jump on the Game of Thrones bandwagon with the launch of their very own “Irons Throne“. As the new season of the global TV phenomenon ‘Game of Thrones’ hits screens on April 12th, the online space has been full of  marketing stunts related to the series.

Read more on Direct-Golf launch ‘Irons Throne’ made from old golf clubs…

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

How both brands and employees can benefit from online advocacy

IMG_0097

WEB_Maz_Nadjm_SoAmpliFor most organisations, regardless of their size, social media engagement has become a fundamental channel to communicate with the outside world. It provides an innovative vehicle to deliver customer service, marketing campaigns, promotions etc.

If until recently it was all about ‘being present’ on social media, now it is about the engagement which helps your brand/company have a competitive advantage. Some organisations have known this for a while, they created social media departments and started using engagement platforms. Read more on How both brands and employees can benefit from online advocacy…

How is Twitter video set to impact brands?

twitter officeTwitter’s announcement this week that it will be launching a new video function allowing users to film, edit and post video clips confirms that 2015 is set to be the year of video.

But what does this move tell us, and, more importantly, what do these changes signify for marketers faced with a fast evolving digital landscape? Read more on How is Twitter video set to impact brands?…

Driven by data: Linking consumer behaviour to purchase intent

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read more on Driven by data: Linking consumer behaviour to purchase intent…

Linkedin and Taken 3 connect for innovative partnership

Picture1c20th Century Fox has created a very innovative Linkedin-based promotion for the new Liam Neeson film Taken 3. In what I think is a first, it has created a profile for the character Bryan Mills and a showcase page for the film itself and asked you to connect with Mills to enter a competition.

Read more on Linkedin and Taken 3 connect for innovative partnership…

Asian audiences embrace YouTube

YouTube starsA recent survey by VMA Group Asia-Pacific has revealed there has been a significant rise in the use of video content in Asia.

Of the 437 corporate communications professionals surveyed in VMA Group’s 2014/15 Pulse report, 77% were using YouTube to engage with external audiences. This is a big increase on the 43% reporting the same last year and represents the biggest growth of all social channels. Read more on Asian audiences embrace YouTube…

6 Reasons why social selling is replacing cold calling

IMG_20141128_063959Social selling is in the process of replacing phone selling/cold calling and here’s why:

Read more on 6 Reasons why social selling is replacing cold calling…

Sponsored: Everyone’s welcome to the content revolution

Richard Herd, Jamie Oliver

Speaker: Richard Herd, Jamie Oliver channel manager

This article is brought to you by our partners the CMA

With the International Content Marketing Summit just a few weeks away, Clare Hill, managing director of the Content Marketing Association, talks about the latest trends and explains why this year’s event has a special significance.  Read more on Sponsored: Everyone’s welcome to the content revolution…

Is Taco Bell the savviest brand on social media?

Taco BellOn my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case:

Bridget Carey, from CNET was tweeting in ALL CAPS! And Nilay Patel had this to say. Taco Bell story? Some die-hards were flipping out.

Like any self-respecting digital marketer, I figured I had to be on top of this recent development. So I went to Taco Bell’s twitter. Then to its Instagram feed. Then to its Facebook page. And finally to its Google+ page as well. This is a collection of what I saw. Read more on Is Taco Bell the savviest brand on social media?…