The opening of the new Rembrandt museum in Holland does not automatically make you think social media and flash mob but it did to sponsors ING with great effect!

Read More »

Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand in America and Europe and building up a loyal following. The main stumbling block in Asia for all these music/video content players is rights.

Asia is infamous for illegal downloading. The 240 million people who live in Indonesia for example only bought 11 million CDs last year compared to the 6 million illegal downloads they do a day, at a conservative estimate.

Singapore is actually the world capital of illegal downloading per capita fuelled by the obsession with the latest tech gadgets, high speed internet and multiple music playing devices…..and desire for a freebie (despite having the world’s highest GDP per capita, US$30k above the UK)!

Read More »

This is perhaps increasingly commonplace, but still striking to hear all the same. As CNN reported the news that rising Democratic star and Newark mayor, Cory Booker, was officially declaring his candidacy for the US Senate one of the first things that the news anchor said was that Booker is “a prolific tweeter”.

There is no doubting that. Booker has 1.3 million followers and has sent over 28,000 tweets. He is prolific and he doesn’t just collect followers, but has a lot to say as well.

More interestingly, it was the way that the CNN presenter framed it when she noted his Twitter prolificacy as she implied that having that million plus follower count was going to be a big plus in the hotly contested political race ahead. Read More »

According to an NM Incite report, nearly three-quarters of customers would recommend a brand that gives them a ‘quick and effective’ response on social media.

Given this massive pay-off, brands are clamouring to get their social customer care in order – a Mashable post revealed that 80% of companies plan to use social media for customer service.

And it’s not just brand advocacy where companies can win big. Below are the main benefits, in my view, of delivering top-notch social customer service, based on a paper eModeration has just researched on the subject. I’d love to hear in the comments about any I’ve missed.

Read More »

It sounds like such a great idea. Create some Hello Kitty fairytale characters. Give them away when people order McDonald’s McDelivery in Singapore. Then wait for the customer backlash when you run out of stock and watch the customers rant and rave on social media!

Read More »

 I’ve had Facebook since I was eighteen years old – six whole years ago, when it was in its infancy. So ubiquitous has it become that I can hardly imagine navigating university life without it (not to mention remembering people’s birthdays).

While Facebook is still used by the majority of people I know – and it’s the most-visited website for 81% of teenagers – I’ve recently noticed a trend for people around my age to deactivate or delete their profiles, for a variety of reasons. Why this particular demographic – those of us in our mid to late twenties – who up until now have apparently embraced social media with our arms open? Perhaps we – the generation who can still remember ringing friends on house phones – have a nostalgic disdain for it. Meanwhile, anecdotal evidence among family and friends is that more and more parents and older folk are jumping on board the Facebook ship as they get more tech-savvy: a strange inversion. Read More »

Twitter’s recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful implementation to avoid being viewed as overly intrusive.
Keyword targeting: Twitter’s new high-performance marketing engine

The last couple weeks have been big for Twitter, with the launch of two new and potentially game-changing developments: an integrated music offering and keyword ad targeting. Read More »

Boyce Avenue performed a classic acoustic set at the Music Matters conference last week in Singapore and wowed those who had never seen them (like me!) despite having ONE BILLION views on YouTube.

Read More »

A useful infographic here looking at how social media users interact with video and what actions they take.

For instance how many retweet a piece of video and how long do consumers spend watching video?

As brands produce more video content more of us are watching it. Now as many as 46% of consumers watch brand videos, which is a great opportunity as YouTube and now Vine are often under utilised by some brands. Read More »

With consumers participating in an almost infinite number and range of social platforms, brands can be forgiven for feeling a little overwhelmed when faced with planning how and where they spend their social and digital marketing budgets.

The questions marketers are faced with are many and varied; is my audience on the platform; how are they using it; will they participate in our planned experience; are our incentives powerful enough; how can we control the experience (given we don’t own the platforms); how much paid media do I need to reach and engage the target audience? Read More »