At Disney we pride ourselves on producing content that entertains, is built to last and that people love. After all, we’ve been doing it for a long time.
What began in 1923 as the Disney Brothers Studio Company, which rolled out original cartoons starring a certain mouse, has evolved into the Disney we know today – still telling much-loved stories but now also developing these across digital, mobile, video and social channels.
Our book of stories grew in October 2012 with the acquisition of Lucasfilm.
The Star Wars universe of heroes and villains has now been added to the same trove of iconic characters as Iron Man and the Avengers, Buzz Lightyear and Woody, and Mickey and Friends.
This could only have happened if we’d been assured that George Lucas’ passion for his brand translated into the potential for more stories, adventures and battles between good versus evil, light versus dark.