Posts Tagged: Social Media

The Daily Poke: A real peach

If, like everyone in the known universe, you check your Facebook, Instagram, Twitter and other social media accounts twenty thousand times a day, it may feel as if there’s no room in your life for another platform.

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But think again. Because Peach is here – and it’s actually pretty good.

Created by Dom Hofmann, founder of Vine, Peach gives you the same features as other platforms: a profile, friends, updates. But you can navigate in a completely different way.

Read more on The Daily Poke: A real peach…

Brands need to ditch the Emperor’s new clothes of social media

Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.

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I may be a little fuzzy on the details, but that doesn’t matter because the broad conclusions are unmistakable.

Social media is where people are at, so your brand needs to be there – fishing where the fish are and all that.

Social media gives brands a new way to get closer to customers by engaging them in ‘social’ conversation.

It’s clearly a compelling story because billions have been spent to give brands an ongoing Facebook, YouTube, Instagram and Twitter presence.

It’s certainly worked out for Mark Zuckerberg, but what business impact has it had for the brands that pay for the platforms? Read more on Brands need to ditch the Emperor’s new clothes of social media…

The Daily Poke: Drop dead awesomeness

Marvel fans are pretty hardcore. In fact, the hardcore scale goes like this: normal people, bungee jumpers, green berets, Marvel fans.

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So it’s nice to hear how the guys behind superhero flick Deadpool rewarded their most dedicated devotees – with a celeb-filled screening of the film, a whole month early.

Fans in the US arrived at the event expecting to get a sneak peek of some unseen footage. But in fact they were treated to the movie itself, way ahead of schedule, along with appearances from stars and creatives.

Read more on The Daily Poke: Drop dead awesomeness…

How brands use WhatsApp

Facebook’s WhatsApp has joined the one billion monthly active users club.

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That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.

WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.

Read more on How brands use WhatsApp…

If we did the social media for… Donald Trump

Obama has the right idea. His Twitter account is totally him, but then it’s not him.

Donald Trump

It’s Barack approved, but it’s run by a team of people who all know what they’re doing and what he should be thinking.

They give you glimpses, they flash a bit of ankle, they allow you to peer momentarily around the curtains, but for the most part their tweets and messages are reflections of political leanings.

They are not Obama’s innermost thoughts, he isn’t barking at his enemies or retweeting Gifs.

Read more on If we did the social media for… Donald Trump…

Social media gaffes of 2016 so far (yes, already)

We haven’t even made it to the end of January yet, but already there have been enough blunders, oversights, inaccuracies and indiscretions from international brands on social media that we can compile a list of the top mistakes to learn from (and let’s be honest, laugh at) from 2016 so far.

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All of the following stories are prime examples on what NOT to do in the year ahead when trying to engage your global audiences.

Look and learn from these spectacular errors in judgement and ensure you don’t make the same mistakes with your international digital strategy.

Read more on Social media gaffes of 2016 so far (yes, already)…

What does Twitter have planned for 2016?

It’s a New Year and a new start, not just for you and me but also for Twitter.

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Not having turned a profit since 2006, will the following updates be the aggressive push Twitter needs to finally contend with competitor Facebook in the revenue game?

Character Limitation

All the way back in 2006 when Twitter was founded, text messages were limited to 160-characters. Twitter’s 140-character limitation was designed to fit these limits.

Read more on What does Twitter have planned for 2016?…

OOH inspiration from the Lumiere London Festival

Last week’s four-day Lumiere Festival brought London to a standstill.

London Lumiere Elephant

The ground-breaking festival of light, staged by Artichoke, drew crowds of more than one million people to central London’s streets to see 30 light installations that transformed the capital city into a pedestrian playground.

Aside from exciting Londoners and tourists, those working in the outdoor advertising industry also had their interest piqued. The festival helped solidify some of out-of-home’s (OOH) established selling points (scale, frequency, audience), but also pointed to future possibilities.

Read more on OOH inspiration from the Lumiere London Festival…

#BlueMonday: the brands bringing colour back to January

Today – and every third Monday in January – is now saddled with the reputation of being the most depressing day of the year.

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Popularly branded in the UK media as Blue Monday, this gloomy, post-Christmas, back-to-work day has been turning January even colder ever since the term was first coined in 2005.

But some UK marketers have used this time to get ahead, bringing back hope to a month traditionally full of resolutions and fresh starts.

Here is AdRoll’s list of brands that have brought cheer back to January.

Read more on #BlueMonday: the brands bringing colour back to January…

Why 2016 will be the year of location-based marketing

We live in a world that lives and breathes mobile. It’s changing the way we travel, shop, eat and connect with each other.

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It’s a great time for advertisers to leverage this relatively new paradigm of consumer behaviour.

Knowing your target audience profile and who they are is basic for marketers, but to truly understand what their interests and motivations are, we need to understand where consumers spend their time throughout the day, over the course of a month and so on.

For example if I go to the gym three times a week and go to the football stadium to watch a game regularly, I’m much more likely to engage with a message about how to get season tickets or discount on a competitor gym. Read more on Why 2016 will be the year of location-based marketing…