Posts Tagged: Social Media

Infographic: The stats behind social media

Social mediaThe Wall has come across a rather handy infographic this week delving into the stats behind social media, as well as six key platforms for businesses and why.

Produced by Pixel By Pixel, the ‘Let’s Get Social’ infographic has some interesting insights into the world of social, including 80% of online users prefer to connect with brands on Facebook and 56% of customers tweets on Twitter are being ignored. Read more on Infographic: The stats behind social media…

Six key elements to retailer’s social media success

Dominos PizzaChef
(TK Maxx/YouTube)

(TK Maxx/YouTube)

Retailers are flocking to social media, with spending on paid social media advertising rising by 73% to £396m during the first half of 2014. But paid advertising isn’t the only way that retailers can get and hold the attention of customers on social media.

Creative, engaging content lies at the heart of any decent social media strategy. Retailers that post regular content, created with the consumers needs in mind, go a long way to building the kind of brand community that people won’t just “like and leave”.

In my experience, there are six key ways that retailers can use social media to effectively engage their audience. Read more on Six key elements to retailer’s social media success…

The Daily Poke: Time to take gifs seriously

Time to take gifs seriouslyChannel 4 have just launched 4NewsWall – a new news site offering users a ‘wall’ of gifs. Created for 16-34-year-olds, each gif can be clicked for further reading, with links to share everything on your social channel of choice.

Read more on The Daily Poke: Time to take gifs seriously…

Re-brand of Ronseal – social media stunt

(Ronseal/Facebook)

(Ronseal/Facebook)

On the 21st anniversary of the creation of its famous slogan, ‘Does Exactly What it Says on the Tin’, UK woodcare brand Ronseal decided to celebrate the notable date by dropping the strapline.

Created in 1994 at the behest of Ronseal’s marketing director who wanted a campaign that promoted the honesty of both the brand and the products. It is now the third most recognised slogan of all time and according to the BBC has become part of the vernacular.

The phrase is used by media outlets across the world, from a news channel in New Zealand reviewing a film, to the latest results from a university developing new technologies for hydro-power. Read more on Re-brand of Ronseal – social media stunt…

The Daily Poke: Chhirpy Chhirpy Tweet Tweet

Chhirpy TweetWith the global explosion of selfies, snapchats and (a seemingly inexhaustible supply of) cat videos, cyberspace has always been an essentially visual place. Attempting to redress the sensorial balance is new, sonic-based app, Chhirp.

Translating Twitter’s 140-character count into the spoken word, the app lets you share 12-second sound-bites instead of the soooo last decade thumb-typed text. Listen out for Chhirps on Twitter, or on the app’s own newsfeed. Each audio clip plays on a loop, and a counter registers how many times it gets played. Or how many times a Chhirp is chheeped? Read more on The Daily Poke: Chhirpy Chhirpy Tweet Tweet…

Twitter and Periscope: A match made in heaven

WEB_Periscope

Livestreaming is not new. But Periscope have made it so that your grandma can do it. Literally, download the app, a few clicks, authenticate with Twitter, and boom you can be livestreaming to the world in a matter of seconds.

But that is not the best bit about Periscope. The best bit is that Periscope is fully integrated into Twitter.

This means that when you start a live broadcast, you can select to have that headline auto tweet to both your followers and by default the whole Twitter universe. That folks is the gold mine right there. Why? Read more on Twitter and Periscope: A match made in heaven…

Relevance and influence: the power of employee advocacy for sales

TeamEA

TeamEAThere is no way around it: the purchasing process has fundamentally changed over the last few years. Being offline is not much of an option for brands anymore. Studies show that 95% of millennials expect brands to be present on Facebook.

But it’s not only them: 87% of 30- to 44-year-olds – the so-called Generation Xers – and 70% of 45- to 60-year-olds agree that all brands should have at least a Facebook page.

In this landscape, brands who enter the online conversation are presented with an incredible opportunity: an immense, unlimited sea of possibilities where they can find plenty of people, insights and relationships to fill their pipeline. Read more on Relevance and influence: the power of employee advocacy for sales…

Social media: how to turn a negative review into positive feedback

social mediaConsumers made a record 66 million complaints about sub-standard goods and services last year. And with social media rapidly becoming an open forum between customers and businesses,more people than ever are turning to social media to vent their frustrations with companies and products that fail to meet expectations.

These complaints remain visible, online indefinitely and can have a disastrous effect on your business.

But you can turn the tables – just as the complaint is public so is the way you resolve issue – and achieving a resolution that exceeds expectations can be an excellent PR opportunity for your business. Read more on Social media: how to turn a negative review into positive feedback…

Infographic: Twitter Advertising’s 5th birthday

WEB_Twitter_advertising_infographicTwitter is now ubiquitous in the social networking world and many of us spend a good portion of our day on it. We even use it simultaneously while we watch TV.

Like most businesses, Twitter needed some element of revenue and so Twitter Ads were created back in April 2000. Initially they were rolled out to select partners but have now been made available to many territories worldwide. Read more on Infographic: Twitter Advertising’s 5th birthday…

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…