Posts Tagged: Social Media

Social media for good: Saving Bletchley Park

So often these days, news headlines are pock-marked with nasty tales of hacking incidents, online trolling, bullying and abuse that are setting a lot of people off from participating with any social media platform.

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But now and then, examples of how fantastic, caring and beneficial social media can be comes into public awareness and forces us to not ignore the good of this medium for all.

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Questions raised by Facebook Reactions

valentines day heart emojiAfter months and months of testing, Facebook rolled out Reactions worldwide this week and, make no mistake, this is a huge change from the social media giant.

The Like button has been synonymous with Facebook since it was added in 2007 (isn’t it weird to think there was a time when Facebook existed without the Like button?!). It’s a fundamental part of how we all use Facebook, so changes to how that works is a major, major change which is why Facebook have been slowly testing it so extensively.

It’s an addition that I think is a good one. Emoji are taking over as the language of the web and Reactions is Facebook’s way of recognising that and implementing it into the heart of their product. But the addition of Reactions raises several questions. Read more on Questions raised by Facebook Reactions…

How the Brit Awards dominated the global, digital and social space

Digital is no longer an after-thought when broadcasting live events.

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Last night’s Brit Awards was by no means the definitive evidence of this but for British television, it was quite the persuasive proof of concept for integrating digital distribution, social media and mobile into your broadcast mission.

We’ve known for a long time the second screen experience has become an increasingly popular way for consumers to watch live events.

Read more on How the Brit Awards dominated the global, digital and social space…

The Daily Poke: A real peach

If, like everyone in the known universe, you check your Facebook, Instagram, Twitter and other social media accounts twenty thousand times a day, it may feel as if there’s no room in your life for another platform.

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But think again. Because Peach is here – and it’s actually pretty good.

Created by Dom Hofmann, founder of Vine, Peach gives you the same features as other platforms: a profile, friends, updates. But you can navigate in a completely different way.

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Brands need to ditch the Emperor’s new clothes of social media

Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk.

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I may be a little fuzzy on the details, but that doesn’t matter because the broad conclusions are unmistakable.

Social media is where people are at, so your brand needs to be there – fishing where the fish are and all that.

Social media gives brands a new way to get closer to customers by engaging them in ‘social’ conversation.

It’s clearly a compelling story because billions have been spent to give brands an ongoing Facebook, YouTube, Instagram and Twitter presence.

It’s certainly worked out for Mark Zuckerberg, but what business impact has it had for the brands that pay for the platforms? Read more on Brands need to ditch the Emperor’s new clothes of social media…

The Daily Poke: Drop dead awesomeness

Marvel fans are pretty hardcore. In fact, the hardcore scale goes like this: normal people, bungee jumpers, green berets, Marvel fans.

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So it’s nice to hear how the guys behind superhero flick Deadpool rewarded their most dedicated devotees – with a celeb-filled screening of the film, a whole month early.

Fans in the US arrived at the event expecting to get a sneak peek of some unseen footage. But in fact they were treated to the movie itself, way ahead of schedule, along with appearances from stars and creatives.

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How brands use WhatsApp

Facebook’s WhatsApp has joined the one billion monthly active users club.

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That’s almost one seventh of the world’s population now using the service every month, overtaking Facebook’s own Messenger app, which has reported 800 million monthly users.

WhatsApps’ founders have always pledged to avoid third-party ads but brands are finding other ways to reach users.

Read more on How brands use WhatsApp…

If we did the social media for… Donald Trump

Obama has the right idea. His Twitter account is totally him, but then it’s not him.

Donald Trump

It’s Barack approved, but it’s run by a team of people who all know what they’re doing and what he should be thinking.

They give you glimpses, they flash a bit of ankle, they allow you to peer momentarily around the curtains, but for the most part their tweets and messages are reflections of political leanings.

They are not Obama’s innermost thoughts, he isn’t barking at his enemies or retweeting Gifs.

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Social media gaffes of 2016 so far (yes, already)

We haven’t even made it to the end of January yet, but already there have been enough blunders, oversights, inaccuracies and indiscretions from international brands on social media that we can compile a list of the top mistakes to learn from (and let’s be honest, laugh at) from 2016 so far.

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All of the following stories are prime examples on what NOT to do in the year ahead when trying to engage your global audiences.

Look and learn from these spectacular errors in judgement and ensure you don’t make the same mistakes with your international digital strategy.

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What does Twitter have planned for 2016?

It’s a New Year and a new start, not just for you and me but also for Twitter.

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Not having turned a profit since 2006, will the following updates be the aggressive push Twitter needs to finally contend with competitor Facebook in the revenue game?

Character Limitation

All the way back in 2006 when Twitter was founded, text messages were limited to 160-characters. Twitter’s 140-character limitation was designed to fit these limits.

Read more on What does Twitter have planned for 2016?…