The debate about how much Twitter followers are worth to organisations continues to be a hot one. Last year mobile reviews website PhoneDog tried to put a price on Twitter followers of $2.50 as it sued a former reporter, Noah Kravitz, for leaving and talking his followers with him.
The two have now settled out of court closing a case that has rumbled on for a year. Terms of the deal between Kravitz and his former employer PhoneDog were not disclosed, but the key point is that @noahkravitz will keep control of his followers. That’s another win for the employee and I think another really strong indication of who owns the followers. Read More