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Tag Archives: Social Media analytics

Twitter gives marketers more insight into the impact of Promoted Tweets

By @gordonmacmillan // 14 March, 2013 – 9:00 am // No comments

Twitter has been focusing heavily recently on improving what it can do for advertisers.

We had the introduction of the Twitter ads API last month, which has been called ‘a game changer for advertisers’ by some, and now it has announced changes to its Twitter Ads centre.

The changes will give advertisers better campaign reporting, with more visibility into campaign performance, as well as analytics and spend, and Twitter has also made it easier to manage campaigns in real time.

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Twitter to buy social TV firm Bluefin Labs for around $70m

By @gordonmacmillan // 5 February, 2013 – 9:29 am // 3 Comments

Twitter has the social TV x factor: The x factor judges

UPDATE: Twitter has confirmed the reports that it has made what is thought to be its biggest acquisition to date, outstripping that of TweetDeck, with the deal to buy social TV analytics firm Bluefin Labs, which if anyone was in any doubt, underscores the increasingly close relationship between the social network and television (see confirmation at the foot of post). Twitter has not said how much it is paying for Bluefin, but industry speculation is that it is spending more than $70m (£44m) based in part on the $20.5m (£13m) Twitter has raised over its four-year life from investors including Softbank and Time Warner.

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