Tag Archives: Social graph

Share and share alike: advertisers need to embrace the ‘Share Graph’

Everyday we’re experiencing the internet evolve into a social ecosystem, one in which people frenetically communicate, logging on every day to share content and have discussions with friends, families and colleagues.

Even Facebook has observed that the rate its users are sharing is increasing exponentially. Mark Zuckerberg recently explained that the average Facebook user is sharing twice as much today as they did a year ago, with four billion ‘things’ being shared every month. Read More »

Diesel brings Facebook to life in its stores with Diesel Cam

Diesel Cam on FacebookHere’s one that seems to have slipped under the Brand Republic radar as Diesel unveils its innovative Diesel Cam that allows you to share cool pics of yourself wearing Diesel clothes on Facebook right from its store. Read More »

50,000 websites adopt Facebook ‘like’ button in one week

Over 50,000 websites have adopted Facebook’s new social plugins, which include the soon to be ubiquitous “Like” button, one week after the website announced its ambitions to become the nexus of the web, via its Open Graph API.

Last week Facebook launched social plugins with just 75 partners, including CNN and the New York Times, which allow users to “like” or “recommend” content across the web without having to sign into their accounts. Read More »

Zuckerberg unveils next generation Facebook with open graph

Mark Zuckerberg has unveiled Facebook’s bid to put itself at the centre of the web (with “like” buttons becoming universal symbols) as it goes increasingly social and open. The Facebook CEO unveiled a set of partners, including Microsoft and Yelp, designed to help people to build a more personal social web and connect with Facebook just about wherever they are. Read More »