Tag Archives: SEO
The industry chatter about the risks of guest blogging has been getting louder for more than a year. The first the warning shot was fired by Google’s head of web spam Matt Cutts with his decay and fall of guest blogging post. Three months later and after a host of website penalties, it had become clear that guest posting was indeed a major risk if undertaken for the objective of SEO. Read More
Most likely you are back from summer holidays and jumping back into work life. You are juggling a hectic schedule and wondering if you can manage it all. The last thing on your mind is SEO (Search Engine Optimization), but if you read this (very long!) blog post, you’ll get some extra insight into what this mysterious subject is all about and why you should care about it. You’ll also find some practical ways (from me the novice, and two experts) that will help you fold SEO practices into your daily life.
Because September and SEO both start with “S” – why not make this month the month you think about your SEO?
And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to come.
It’s the same for a website. Past black-hat or grey-hat practices may affect you in the future in ways you can’t foresee. As such, projecting ROI for new clients or prospects is impossible. Those who try to attempt it are simply guessing, while doing a good job of convincing the site owner of the accuracy of their predictions. Read More
Like many of the digital folk reading this, I read a lot of blogs, books and pretty much anything that piques my interest. Hell, I’ve even been known to drop into the occasional Google+ Hangout. Doing the rounds, there is a common theme on approaches to content marketing.
Though the wording changes from article to article they generally all follow the same rule: use Google and some advanced queries to pull up websites that return [“KEYWORD” “submit guest post”] or [“KEYWORD” “Write for us”] or something else along those lines. Read More
This Slideshare deck from billionaire LinkedIn founder Reid Hoffman is one such set of advice. It’s smart. Particularly if you are about to graduate or even if that day is a few years behind you. Read More
Publishers of all sizes; bloggers, newspapers and even those Twitter users who track their Klout score know the value in breaking news and making headlines. Headlines earn page impressions and mentions. These translate into influence and money.
Making the headlines is tricky business though. It requires speed, connections and the ability to point the spotlight at your content or risk a swift second mover out manoeuvring you. Read More
The growth of worldwide online audiences has risen dramatically with the development and increasing sophistication of ecommerce. The global B2C e-commerce market was valued at €825bn in 2012 and it’s forecast that the online retail market will continue to grow throughout this year. Sales through mobile devices (smartphones and tablets) have also seen continued growth, making up 12% of e-retail sales in 2012 – 150% increase on 2011 figures. Read More
The debate over who ‘owns’ social media is one that will no doubt rage on for some time. In many ways the argument is arbitrary – does it really matter? Nonetheless it is a battle that I occasionally get drawn into so let’s grasp the nettle.
PRs think that social media should fall under their remit, because they’ve been managing their clients’ conversations and reputations for decades. That’s all well and good, but what is the point of talking for conversation’s sake? Can PRs really measure the impact of social media? I’d argue, ‘no.’ Read More