And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to come.
It’s the same for a website. Past black-hat or grey-hat practices may affect you in the future in ways you can’t foresee. As such, projecting ROI for new clients or prospects is impossible. Those who try to attempt it are simply guessing, while doing a good job of convincing the site owner of the accuracy of their predictions. Read More