The last month has seen two of the world’s biggest music artists – U2 and Thom Yorke (of Radiohead fame) – release albums exclusively through digital channels, but with vastly different distribution methods.
U2 were widely criticised for ‘forced gifting’ their album into the iTunes libraries of 800m unsuspecting users. Thom Yorke was applauded for continuing to find new ways of selling his/Radiohead’s music online.
We can learn a great deal about how to best create and distribute online content from the music industry. The stark contrast between these two releases provides a great list of dos and don’ts for brands and agencies. Read More