Tag Archives: Samsung
Some tech writers have been getting a little frothy about Research in Motion’s chances of pulling a huge save out of the bag this week as it rolls out its new BlackBerry 10 operating system and a couple of new phones. It is a precipice moment in RIM’s history. There is going to be a $3.7m (£2.3m) 30-second Super Bowl TV spot and masses of other marketing activity to build buzz. It needs it. Read More
As Blackberry gets ready to launch its long awaited Blackberry 10 (BB10) operating system, which is being rumoured to launch next week with the future of Research in Motion’s riding on it, Samsung has taken a potshot at it in this new ad. The Samsung ad makes a play to establish its phones as not only being for consumers, but for business users as well. In the spot we get to see a couple of Blackberry users who are made fun of and portrayed as older, decidedly uncool, and clinging to their devices and old fashion ways. The message is clear: the cool kids have Samsung devices (and a love of unicorns) and they use them for both work and play. Read More
Singapore has the greatest penetration of smartphones in the world, 90% of the 5.3 population according to the MMA, 92% according to Flurry. 2nd is Australia with 70%. Countries like the UK and America have only just passed 50% amongst the general population, over 70% amongst 15-65 year olds.
Singaporeans are mad about technology and the latest gadgets. They happily form queues for the latest ipad and the latest Samsung Note or Galaxy smartphone. Interestingly it’s this surge towards the Asian brand Samsung over the US brand Apple which could spell doom for the Steve Jobs-less mega giant as Singapore appears to set the trend the rest of the world follows….
The Associated Press last night stirred up a small storm on Twitter as it announced that it will begin to run sponsored Tweets in the timeline of its main @AP Twitter account and signed Samsung as its first sponsor. The story has raised concerns among some journalists as to whether this would damage AP’s credibility as a news organisation. Some have gone as as far to say they were unfollowing AP, that it shouldn’t do it and that it devalues the brand (check out the Storify reaction below).
What these aren’t are official Promoted Tweets from Twitter, but rather promotional messages sent out as Tweets on @AP. Initially it plans to send out two a day this week timed with the 2013 International CES – the consumer electronics show — in Las Vegas. Hardly a huge deal. Read More
Google is the most successful social video brand of 2012 beating Nike after the technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly.
Thanks to the global success of such campaigns as Project Glass: One Day, Google increased the number of shares it attracted in 2012 by 196.8% from the previous year, beating Nike to the top spot by 421,359 shares. Project Glass proved a huge hit for Google and was also included among Time’s Best Inventions of the Year 2012. Read More
Fresh from exploits on the edge of space Red Bull has been named number one in a list of the Top 100 Social Video brands having been deemed to have the best overall “social video strategy”. The first Goviral Social Video Equity Report put the energy drink above brands such as Google and Samsung, which came in second and fifth place respectively. Apple and Microsoft both failed to make the top ten, coming in at numbers 11 and 37.
The report looks at how video content is being used by global brands as part of their marketing strategy after auditing them based on volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook in 2012. It also evaluated the quality, innovation and relevance of content before calculating a final social. Read More
On Facebook, despite big differences in strategies, most of the sponsors and partners have dedicated the majority of their posts to content relating to the games. Read More
Among the broadcasters there was no competition. The BBC trounced Sky News in that battle.
There was good news for non-sponsors too. While Adidas did well in terms of a receiving a good uplift in terms of online visits data from Socialbakers points to rival Nike, which was not an official sponsor, winning the battle for sporting social media engagement on Facebook and Twitter. Read More
The Men’s Time Trial generated a total of 240,000 tweets, peaking at 12,000 per minute as Wiggins won – more than at the start of the Euro 2012 penalty shootout when Italy knocked out England. Read More