In case you hadn’t noticed, there has been an explosion in the number of smartphone and tablet devices on the market today.
During the last decade, thousands of new connected devices on a range of different platforms have emerged to transform the way we consume and engage with content.
From Google Glass and smart fridges to ‘browsers at bus stops’ that might allow you to plan your journey, the internet is becoming ubiquitous and mobile in ways never before seen.
In fact, as the Internet of Things becomes a reality, we can expect more and more devices to ‘go online’. Innovations in connected devices represent a tremendous opportunity for businesses, but they have also created a very fragmented space, with new device categories emerging all the time.
The goalposts keep on moving and businesses are caught in a never-ending battle to ensure that their content works across all devices, all of the time.