It’s been a busy few days in the world of tech product launches. Last week, Samsung unveiled its highly anticipated Galaxy Gear smartwatch, then this week, Apple revealed its upgrade on last year’s best selling iPhone 5 – the iPhone 5s, as well as the ‘budget’ iPhone 5c. We examined the social conversation around each launch to see how the products were received by observers on social media.
Our research around the Galaxy Gear showed it was a product that divided opinion. Of the 58,000 mentions it received on Twitter, blogs and forums, 41% were unimpressed and underwhelmed. Concern was expressed about the smartwatch’s compatibility and price. Others criticised its style, suggesting it was too big and comparing it to an iPod Nano with a wristband.