Using Starcom MediaVest Group’s ECHOscreen tracking tool, we had a look at the mentions on Twitter of the Eurovision competition. And with over 2.3 million tweets around the event – peaking at over 25,000 tweets a second – it certainly gave us plenty to look at.
To put this number into context, its more than double the million tweets around the Manchester derby earlier this month, and this years BRIT awards generated around 1.3 million tweets. Even the big “event” TV shows like Britain’s Got Talent, The Voice and The Apprentice do well to generate more than a few hundred thousand tweets over the course of a show. (And although there was certainly a broader international audience than UK TV shows, the English language still dominated the tweets.) Read More