As every digital marketer knows, there’s a lot more to social media strategy than Facebook and Twitter… especially if you’re going global. Cultural differences throughout the world have created different social media consumption preferences based on local nuances. Traditional marketing incorporates awareness of cultural sensitivity when dealing with different audiences and it’s naive to think the social sphere is any different.

China is well known for having unique channels in the form of Sina-Weibo, RenRen and Qzone and brands targeting the Chinese market will (hopefully) already have these covered. But China is not the only country with its individual social media quirks: Read More »

A huge blow for LinkedIn if the story breaking today is correct. A user in a Russian internet forum claims to have hacked the professional social network LinkedIn and stolen the account details of almost 6.5 million accounts.

According to reports the user has uploaded 6,458,020 hashed passwords, but as yet no usernames. Read More »

Well I might be in Finland but you only have to drive 5 hours to the border of Russia and its a different world.

 The growth in the Russian online sector is exponential at the moment and I don’t just mean finding a Russian Bride for yourself!

Odnoklassniki.ru is Russias 3 year old community with over 30 million registered users – according to Quintura! Odnoklassniki was launched in early 2006 so has some pretty nice numbers being the language is Russian!

Statistically it has about
8 million visitors each day. Their core competitor is
Vkontakte.ru with a trailing 28 million registered users
and 1.4 billion page views per day.

According to the Russian TNS Web
Index Vkontakte had 13.09 million visitors a month, which is slightly
higher than Odnoklassniki’s monthly audience. But these stats basically make the Russian social networking market  the fourth largest in Europe after UK, Germany and France.

Quite impressive & very interesting markets to watch as well as the Ukraine.

Watch this space!