Posts Tagged: retail

The Daily Poke: Shop SMS

Shop SMSBefore calling or emailing, it’s more than likely we’ll send a text. Well, brands are cottoning on to this idea, and there’s now an influx of companies thinking outside the box, and inside our inbox. Read more on The Daily Poke: Shop SMS…

The Daily Poke: Sea change

Sea changeA recent study found that from the 400 million tonnes of plastic we produce every year, 8 million tonnes of it ends up in our oceans. To put it another way, according to industrial ecologist Roland Geyer, that’s enough plastic to cover the size of Manhattan in an ankle-deep layer, 34 times! Read more on The Daily Poke: Sea change…

The Daily Poke: Harvey, you’re nicked

Harvey youre nickedEverybody loves a freebie. Fact. And Harvey Nichols have taken this idea to launch their new rewards app.

Using real CCTV footage to surprisingly comic effect, we’re witness to some light-fingered shoppers helping themselves – and subsequently getting caught. Viewers are then offered an alternative (and legal) way to get the their hands on freebies: the app. Read more on The Daily Poke: Harvey, you’re nicked…

The Daily Poke: Flight of fancy

Flight of fancy 1Keflavík International Airport is becoming a destination in its own right with the opening of Loksins – a new airport bar.

This stylish refuge for travellers coming and going was created in partnership with New York designers Karlssonwilker and Icelandic HAF Studios. Read more on The Daily Poke: Flight of fancy…

The Daily Poke: Where are u from?

Where are u fromProvenance is increasingly more important than price for food and drink brands. We know consumers pay a premium for authenticity and transparency, with phrases such as ‘made in’, ‘made by’ and ‘made since’ becoming shorthand for quality, heritage, and a sustainable ethos.

And French supermarket chain Systeme U recently lifted the lid on the origins on where their pork, chicken, apples, and even yoghurts come from. Read more on The Daily Poke: Where are u from?…

The Daily Poke: You say ByeBuy, we say hello

You say ByeBuyQueen said it best, “I want it all and I want it now.”

With so many exciting tech products being released on a regular basis, and a dazzling future of wearables and virtual reality platforms, you wouldn’t be blamed for feeling like a tech commitment-phobe. Read more on The Daily Poke: You say ByeBuy, we say hello…

The Daily Poke: Be aware of what you wear

Be aware of what you wearSustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years sustainability has become hopefully more than just a passing trend. We’ve had Pharrell and his jeans made out of recycled ocean plastic, Patagonia and their mobile jacket repair shop, Jigsaw’s ‘For life, not land fill’ campaign, and now H&M have stepped into the ring with the Conscious Capsule. Read more on The Daily Poke: Be aware of what you wear…

The Daily Poke: Every apple tells a story

Every apple tells a storyIt’s good to know where your food comes from. But soon, you’ll be able to see the route it took to get to the store, and the amount of CO2 generated in its production and transportation, right at the point of purchase.

Unveiled at the Milan Expo 2015, the Future Food District concept store reveals a future in which Big Data provides a digital breadcrumb trail for each of its 1,500 products. Augmented reality allows shoppers to interact with products in new ways – all they have to do is point at a product and the back story is revealed on the screen above. Read more on The Daily Poke: Every apple tells a story…

Six key elements to retailer’s social media success

Dominos PizzaChef
(TK Maxx/YouTube)

(TK Maxx/YouTube)

Retailers are flocking to social media, with spending on paid social media advertising rising by 73% to £396m during the first half of 2014. But paid advertising isn’t the only way that retailers can get and hold the attention of customers on social media.

Creative, engaging content lies at the heart of any decent social media strategy. Retailers that post regular content, created with the consumers needs in mind, go a long way to building the kind of brand community that people won’t just “like and leave”.

In my experience, there are six key ways that retailers can use social media to effectively engage their audience. Read more on Six key elements to retailer’s social media success…

The Daily Poke: McChic

McChic 1The idea of wearing your Big Mac most likely conjures up images of mustard drippings ‘customising’ your shirt, a dill pickle ‘pin badge’, or BBQ dipping sauce ‘embellishing’ your jeans. Not such a good look. But now there’s a way to stay lovin’ it while indulging your passion for fashion and fast food in a somewhat more chic sartorial statement. Read more on The Daily Poke: McChic…