Posts Tagged: retail

The Daily Poke: You say ByeBuy, we say hello

You say ByeBuyQueen said it best, “I want it all and I want it now.”

With so many exciting tech products being released on a regular basis, and a dazzling future of wearables and virtual reality platforms, you wouldn’t be blamed for feeling like a tech commitment-phobe. Read more on The Daily Poke: You say ByeBuy, we say hello…

The Daily Poke: Be aware of what you wear

Be aware of what you wearSustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years sustainability has become hopefully more than just a passing trend. We’ve had Pharrell and his jeans made out of recycled ocean plastic, Patagonia and their mobile jacket repair shop, Jigsaw’s ‘For life, not land fill’ campaign, and now H&M have stepped into the ring with the Conscious Capsule. Read more on The Daily Poke: Be aware of what you wear…

The Daily Poke: Every apple tells a story

Every apple tells a storyIt’s good to know where your food comes from. But soon, you’ll be able to see the route it took to get to the store, and the amount of CO2 generated in its production and transportation, right at the point of purchase.

Unveiled at the Milan Expo 2015, the Future Food District concept store reveals a future in which Big Data provides a digital breadcrumb trail for each of its 1,500 products. Augmented reality allows shoppers to interact with products in new ways – all they have to do is point at a product and the back story is revealed on the screen above. Read more on The Daily Poke: Every apple tells a story…

Six key elements to retailer’s social media success

Dominos PizzaChef
(TK Maxx/YouTube)

(TK Maxx/YouTube)

Retailers are flocking to social media, with spending on paid social media advertising rising by 73% to £396m during the first half of 2014. But paid advertising isn’t the only way that retailers can get and hold the attention of customers on social media.

Creative, engaging content lies at the heart of any decent social media strategy. Retailers that post regular content, created with the consumers needs in mind, go a long way to building the kind of brand community that people won’t just “like and leave”.

In my experience, there are six key ways that retailers can use social media to effectively engage their audience. Read more on Six key elements to retailer’s social media success…

The Daily Poke: McChic

McChic 1The idea of wearing your Big Mac most likely conjures up images of mustard drippings ‘customising’ your shirt, a dill pickle ‘pin badge’, or BBQ dipping sauce ‘embellishing’ your jeans. Not such a good look. But now there’s a way to stay lovin’ it while indulging your passion for fashion and fast food in a somewhat more chic sartorial statement. Read more on The Daily Poke: McChic…

The Daily Poke: Shrine to literature

Shrine to literature 1Luxury meets literature and they get married in a concrete cathedral. Don’t believe me? Head to downtown Chengdu and the new Fangsuo Bookstore. Architect Chu Chih-Kang has erected his enormous shrine to book shopping near the ancient Daci Temple, taking cues for his design from Buddhist texts. Read more on The Daily Poke: Shrine to literature…

The Daily Poke: Dash it

Dash it 2When you run out of shampoo, washing powder or coffee, the chances are you won’t always have your shopping list handy. It might get wet, for one thing. But we now live in the digital age, and Amazon is continuing to reinvent the way we shop.

Crossing the divide between cyberspace and domestic space is their new ‘Dash Button’. Labelled with the relevant brand’s logo, you stick it up next to your shower, washing machine or Nespresso shrine to press the instant you’ve used the last of your favourite product. Read more on The Daily Poke: Dash it…

The Daily Poke: Art sale

Art SaleTarget. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.

The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience. Read more on The Daily Poke: Art sale…

The Daily Poke: Shelf-discovery

Shelf-discovery 1What the FRÄCK? IKEA have done it again with another tongue-tidily-in-cheek advert to have us smiling all the way to the superstore.

Last year’s star of their Apple parody ad makes a repeat performance as the flat pack leviathan’s ‘shelf-help guru’. Guiding a couple with clutter issues towards domestic ecstasy, it’s neatly stacked with OTT humour and perfectly placed in-jokes. Read more on The Daily Poke: Shelf-discovery…

The Daily Poke: Ringing the changes

Ringing the changesDoes this ring a bell? A fast food chain with massive expansion plans. Revenues to double in less than 10 years. New markets to be grabbed without the overhead of property. And the solution: shipping container outlets. It’s Starbucks, surely?

Well, not this time. Taco Bell are living by their strapline to ‘Think outside the bun’. Their take on the shipping container solution is a lot more stripped back. No reclaimed wood and local hipster art here. More: crazily stacked modules that take three days to set up and are much simpler to run. Punters pick up their burritos and take a pew outside on repurposed wooden crates and wire spools. Read more on The Daily Poke: Ringing the changes…