Posts Tagged: retail

The Daily Poke: Art sale

Art SaleTarget. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.

The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience. Read more on The Daily Poke: Art sale…

The Daily Poke: Shelf-discovery

Shelf-discovery 1What the FRÄCK? IKEA have done it again with another tongue-tidily-in-cheek advert to have us smiling all the way to the superstore.

Last year’s star of their Apple parody ad makes a repeat performance as the flat pack leviathan’s ‘shelf-help guru’. Guiding a couple with clutter issues towards domestic ecstasy, it’s neatly stacked with OTT humour and perfectly placed in-jokes. Read more on The Daily Poke: Shelf-discovery…

The Daily Poke: Ringing the changes

Ringing the changesDoes this ring a bell? A fast food chain with massive expansion plans. Revenues to double in less than 10 years. New markets to be grabbed without the overhead of property. And the solution: shipping container outlets. It’s Starbucks, surely?

Well, not this time. Taco Bell are living by their strapline to ‘Think outside the bun’. Their take on the shipping container solution is a lot more stripped back. No reclaimed wood and local hipster art here. More: crazily stacked modules that take three days to set up and are much simpler to run. Punters pick up their burritos and take a pew outside on repurposed wooden crates and wire spools. Read more on The Daily Poke: Ringing the changes…

The Daily Poke: Getting into Google

Getting into GoogleIf you already feel that Google is taking over your world, you might not be surprised to learn that the tech giant is opening its first store space inside Currys PC World.

Following in the footsteps of Microsoft and Apple, Google has created a physical environment where consumers can interact with its devices, tools and apps. The shop will host tutorials for customers to learn how Google supports a ‘totally connected, seamless online life’. Though most will probably visit to get their hands on the latest Google tech, or to ‘fly’ over Google Earth by stepping into a special surround screen installation. And if you fancy a crack at the Google logo yourself, you can do just that using a digital spray can against the ‘Doodle Wall’. Read more on The Daily Poke: Getting into Google…

The Daily Poke: No sex please…

No sex please 1The impossible physical beauty. The air of cool detachment. The looks of disdain cast across the store. No, we’re not talking about the staff. We’re referring to the mannikins. In an experiment to create a gender neutral space, fashion retailer Selfridges has dispensed with male and female dummies at its Oxford Street store.

The project, titled ‘Agender’, has been developed in collaboration with furniture designer Faye Toogood. She has populated the space with abstract, genderless sculptures and placed the unisex garments on display, paradoxically, under fabric covers. Read more on The Daily Poke: No sex please……

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

Retail reinvention: lessons from the digital rag trade

WEB_Mr_Porter

(Mr Porter/mrporter.com)

The meeting point of retail and editorial was traditionally ‘the magazine’. A style bible like Vogue or Harper’s, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.

I say ‘would carry’ when, of course, this practice still exists. Yet while it remains a present tense model, it is now so very far from being the only model. Read more on Retail reinvention: lessons from the digital rag trade…

The Daily Poke: Emotikea

emoticons‘I haven’t been hoovered in weeks!’ ‘These dishes won’t do themselves!’ ‘What’s this red stuff on my new rug?!’

Ahh, the passive-aggressive ‘clean-me’ note, bane of many a flat share and family home. But it’s time to heave a huge sigh of relief, as those Swedish spreaders of homely love, IKEA, have come up with a solution to soften the blow of sending a house-related order.

No longer satisfied with filling the globe with their ubiquitous and oddly-named domestic designs, IKEA are moving in on our digital lives too. With a similarly expansive collection of 100 emoticons for smartphones everywhere. Read more on The Daily Poke: Emotikea…

The Daily Poke: Chat in the checkout LINE

Chat in the checkout LINEEvery month, 181 million people chatter away on their much-loved LINE app. Only they’re not just babbling about how dehydrated there are, whether they need another cappuccino or have a craving for yakisoba, they are getting their groceries delivered at the same time. As long as it’s just bottled water, coffee and instant noodles they need, currently at least. (THX Tim.) Read more on The Daily Poke: Chat in the checkout LINE…

The rise of the chief data officer

CodeWhile there is a huge amount written about data scientists, much less is said about the role of the chief data officer (CDO) in our industry.

However, the value of this individual to any business must not be underestimated. In fact, Wired describes the emergence of the CDO as “a transformational change that elevates the importance of data to the top of the organisation”. Read more on The rise of the chief data officer…