Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps. It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.
The tools available to today’s marketers include everything from new devices, gesture driven user interfaces, location awareness, augmented reality, audio detection, single click payments, scanning, loyalty and coupons. These can be picked up by brands to fix the fragmented multi-channel consumer world that has turned the traditional purchase journey on its head. Read More