Posts Tagged: retail

The rise of the chief data officer

CodeWhile there is a huge amount written about data scientists, much less is said about the role of the chief data officer (CDO) in our industry.

However, the value of this individual to any business must not be underestimated. In fact, Wired describes the emergence of the CDO as “a transformational change that elevates the importance of data to the top of the organisation”. Read more on The rise of the chief data officer…

Would you rather be fabulous than medium?

imagesAn innovative female clothing brand from Holland is changing the way that women are viewed by clothes shops. Instead of having small, medium and large than have gorgeous, amazing and fabulous. Read more on Would you rather be fabulous than medium?…

Ninjas don’t need instruction manuals. Neither do shoppers.

ninjaYou are an expert. An expert in shopping.

A natural. So good, you don’t even realise how good you are.

To coin some pseudo-marketing-psychology, you have moved to the fourth stage of learning when it comes to making purchase decisions: you have an ‘Unconscious Competence’ in shopping. You are a Shopping Ninja. Read more on Ninjas don’t need instruction manuals. Neither do shoppers….

Smartphone Marketing – the next era

MobileholdingphoneMobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps. It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.

The tools available to today’s marketers include everything from new devices, gesture driven user interfaces, location awareness, augmented reality, audio detection, single click payments, scanning, loyalty and coupons. These can be picked up by brands to fix the fragmented multi-channel consumer world that has turned the traditional purchase journey on its head. Read more on Smartphone Marketing – the next era…

How brands can finally monetize Facebook

facebookVanity marketing has had its day. Organisations can no longer afford to spend money on social media campaigns that deliver no quantifiable return. It is time for Facebook to justify its $80bn valuation and for social marketers to demonstrate something more tangible than nebulous brand recognition figures.

Read more on How brands can finally monetize Facebook…

Surviving the e-commerce explosion

Argos catalogueA recent article by Matthew Chapman on online content creation really hit the nail on the head in terms of the growing power of ecommerce. It nailed the fact that brands need to adapt to the numerous opportunities being presented to them by changes in consumer behaviour.

As deeply involved as I am in ecommerce, it still surprises me how many brands, key decision makers and marketing managers are unaware of the basic facts surrounding the continuing online revolution.

Read more on Surviving the e-commerce explosion…

Content isn’t maximised unless it works cross platform

screenimagesFor the past three or four years, mobile has been purported to be the next big thing for everything from publishing to ecommerce. But it is only now that it is finally reaching critical mass, particularly in terms of the profitability of m-commerce, and having an undeniably substantial impact on the way in which we shop.

Read more on Content isn’t maximised unless it works cross platform…

London students plot new social network launch

SocialMediaWordcloudbigstockThree  London based students have got together to try and build a social network that seamlessly links brands with customers.

Social scientist Edward Heywood, computer engineer Peregrine Park, and business management student Sharan Soni have put their skills together to create Urban Cloud – “a social network that unites people on a platform designed to promote collaboration”.

Read more on London students plot new social network launch…

Technology is the Saviour of Offline Retail

Bricks and motor retail business is under huge pressure and technology sometimes seems to be its enemy. But in fact technology could be offline retail’s saviour.

A challenge is to know what technology to invest in when it everything changes so fast. In such circumstances, it is a great help to root oneself in the way consumers make decisions and consider how technology can best be used to persuade them. There are three key principles of persuasive decision interfaces and in each case digital technology can give the offline retailer an edge: Read more on Technology is the Saviour of Offline Retail…