Posts Tagged: retail

The Daily Poke: McChic

McChic 1The idea of wearing your Big Mac most likely conjures up images of mustard drippings ‘customising’ your shirt, a dill pickle ‘pin badge’, or BBQ dipping sauce ‘embellishing’ your jeans. Not such a good look. But now there’s a way to stay lovin’ it while indulging your passion for fashion and fast food in a somewhat more chic sartorial statement. Read more on The Daily Poke: McChic…

The Daily Poke: Shrine to literature

Shrine to literature 1Luxury meets literature and they get married in a concrete cathedral. Don’t believe me? Head to downtown Chengdu and the new Fangsuo Bookstore. Architect Chu Chih-Kang has erected his enormous shrine to book shopping near the ancient Daci Temple, taking cues for his design from Buddhist texts. Read more on The Daily Poke: Shrine to literature…

The Daily Poke: Dash it

Dash it 2When you run out of shampoo, washing powder or coffee, the chances are you won’t always have your shopping list handy. It might get wet, for one thing. But we now live in the digital age, and Amazon is continuing to reinvent the way we shop.

Crossing the divide between cyberspace and domestic space is their new ‘Dash Button’. Labelled with the relevant brand’s logo, you stick it up next to your shower, washing machine or Nespresso shrine to press the instant you’ve used the last of your favourite product. Read more on The Daily Poke: Dash it…

The Daily Poke: Art sale

Art SaleTarget. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.

The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience. Read more on The Daily Poke: Art sale…

The Daily Poke: Shelf-discovery

Shelf-discovery 1What the FRÄCK? IKEA have done it again with another tongue-tidily-in-cheek advert to have us smiling all the way to the superstore.

Last year’s star of their Apple parody ad makes a repeat performance as the flat pack leviathan’s ‘shelf-help guru’. Guiding a couple with clutter issues towards domestic ecstasy, it’s neatly stacked with OTT humour and perfectly placed in-jokes. Read more on The Daily Poke: Shelf-discovery…

The Daily Poke: Ringing the changes

Ringing the changesDoes this ring a bell? A fast food chain with massive expansion plans. Revenues to double in less than 10 years. New markets to be grabbed without the overhead of property. And the solution: shipping container outlets. It’s Starbucks, surely?

Well, not this time. Taco Bell are living by their strapline to ‘Think outside the bun’. Their take on the shipping container solution is a lot more stripped back. No reclaimed wood and local hipster art here. More: crazily stacked modules that take three days to set up and are much simpler to run. Punters pick up their burritos and take a pew outside on repurposed wooden crates and wire spools. Read more on The Daily Poke: Ringing the changes…

The Daily Poke: Getting into Google

Getting into GoogleIf you already feel that Google is taking over your world, you might not be surprised to learn that the tech giant is opening its first store space inside Currys PC World.

Following in the footsteps of Microsoft and Apple, Google has created a physical environment where consumers can interact with its devices, tools and apps. The shop will host tutorials for customers to learn how Google supports a ‘totally connected, seamless online life’. Though most will probably visit to get their hands on the latest Google tech, or to ‘fly’ over Google Earth by stepping into a special surround screen installation. And if you fancy a crack at the Google logo yourself, you can do just that using a digital spray can against the ‘Doodle Wall’. Read more on The Daily Poke: Getting into Google…

The Daily Poke: No sex please…

No sex please 1The impossible physical beauty. The air of cool detachment. The looks of disdain cast across the store. No, we’re not talking about the staff. We’re referring to the mannikins. In an experiment to create a gender neutral space, fashion retailer Selfridges has dispensed with male and female dummies at its Oxford Street store.

The project, titled ‘Agender’, has been developed in collaboration with furniture designer Faye Toogood. She has populated the space with abstract, genderless sculptures and placed the unisex garments on display, paradoxically, under fabric covers. Read more on The Daily Poke: No sex please……

How important is digital and retail experience for brands?

mobile in store wall

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers are researching products online before buying in-store, with numbers falling by 7% over the past year.

As buying behaviours become more complex, with consumers increasingly taking a multi-channel approach when purchasing goods, the relationship between the digital and retail experience is ever more important for brands. Read more on How important is digital and retail experience for brands?…

Retail reinvention: lessons from the digital rag trade

WEB_Mr_Porter

(Mr Porter/mrporter.com)

The meeting point of retail and editorial was traditionally ‘the magazine’. A style bible like Vogue or Harper’s, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.

I say ‘would carry’ when, of course, this practice still exists. Yet while it remains a present tense model, it is now so very far from being the only model. Read more on Retail reinvention: lessons from the digital rag trade…