Do you have the attention span of a spider monkey that’s drunk five cappuccinos?

I was delving into the issue of shortening attention spans recently, and one essay in particular caught my eye. Written by Douglas Rushkoff , media analyst and documentary writer, it was entitled ‘The internet makes me think in the present tense.’

Rushkoff argues that ‘the internet pushes us all towards the immediate. The now. Every inquiry is to be answered right away’. Then he states: ‘Once the internet changed from a resource at my desk into an appendage chirping from my pocket… the value of depth was replaced by that of immediacy masquerading as relevancy’. Read More »

Goviral’s top 10 global videos of the month for September 2011 has some crackers including the very funny Carlsberg biker ad as well as George Clooney in the DnB Norwegian bank ad, apparel company, Vooray, Red Bull and F1 going to America and the full length spot for the hotly anticipated Battlefield ad to the tune of Jay-Z’s “99 Problems. Enjoy. Read More »

A few more details slipping out about Twitter’s advertising plans, it says it will have hundreds of advertisers using its new promotional tweet platform by the fourth quarter. Read More »

Virgin America has given the thumbs up to Twitter’s new promoted tweets programme after it took the move of announcing its expansion to Toronto “without the support of traditional advertising”. Read More »

Facebook fans are worth $3.60 each in media value for brands, according to research from social networking specialist Vitrue, which claims that, on average, a fan base of one million is worth about $3.6m in equivalent media over a year.

Looking at Facebook fan page data from its clients — a combined 41 million fans — Vitrue found that most fans produce an extra impression each, meaning that a marketer posting twice a day can expect 60m impressions per month through the news feed. Read More »

Very suddenly, Twitter is on its way to monetization with two announcements this week culminating in its owns plan to incorporate paid-for search advertisements in the tweet stream, replicating the Google AdSense formula, and users are making their voices heard.

With talk about selling out, spam as well as the acknowledgement that the microblogging service needs to make cash. Read More »