Tag Archives: Project Glass

Google Glass privacy concerns will last ‘six months to a year’

Google Glass: Matt Chapman, senior reporter, Marketing tries on Google's Project GlassConsumer resistance to Google’s Project Glass will last “six months to a year”, according to mobile agency Somo’s global innovation director, Maani Safa.

In the video below, Saafa describes how previous technologies have suffered “people reacting a little bit cold” to them before the technology hits the mainstream, up to a year later.

Previewing the new, prototype product, which featured in last year’s New York Fashion Week, for Marketing, Matt Chapman, senior reporter, comments: “I was cynical at first but I can really see there might be a place for this”.

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Google and Nike are the most shared social video brands of 2012

Google is most shared social video  brand of 2012, helped by Project GlassGoogle is the most successful social video brand of 2012 beating Nike after the technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly.

Thanks to the global success of such campaigns as Project Glass: One Day, Google increased the number of shares it attracted in 2012 by 196.8% from the previous year, beating Nike to the top spot by 421,359 shares.  Project Glass proved a huge hit for Google and was also included among Time’s Best Inventions of the Year 2012. Read More »

The Very Personal Future of Social Content

Google glass: is the Personal Future of Social Content bi-focal?Jules Verne, arguably the patriarch of the science fiction genre, dared to dream of a very different future for us all, and countless writers and movie makers have been influenced by his work, and the rest of us in turn by theirs. This is undoubtedly why a future of man and machine in perfect harmony is something that today we simply accept and expect.

But, due to our insatiable desire for immediate access to information in the form of our choice wherever we might be and the geometric advances in technology in recent years, is this vision of the future really that far off? Some who work in the development of new socially-orientated technologies are likely to suggest that it has already arrived. Read More »

Google’s sinister new project gamifies data mining

Google has launched a fascinating, and controversial, project – an augmented reality game called Ingress. In it, Android device users move through the real world collecting pockets of energy, which can then be applied, to real quests in the free game.

Ingress is an interesting prospect for advertisers. The link to real businesses and locations gives them substantial scope to reach people with highly localised, targeted advertising. If the prospect of a Foursquare on steroids doesn’t concern you, other potential developments of this product might.

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Higher, faster, stronger: how the London 2012 digital experience broke new boundaries

Paralympic closing ceremonyLondon 2012 may be over, but the digital world continues to reverberate to a dizzying halo of statistical superlatives.

The 44 world records we’ve seen broken at the Olympic Games and 251 at the Paralympic Games were accompanied by unparalleled broadcast reach, new milestones of social media engagement and ever more progressive uses of digital technology.

It’s a significantly transformed landscape from the one in which the British Olympic Association first began working on London’s bid in 1997, when broadband internet reached just 17 per cent of the UK population, Nokia commanded 37 per cent of the global mobile phone market and Google operated under the name Backrub. Read More »

Google’s Project Glass hits the New York fashion runway

A model at  Diane von Furstenberg's New York Fashion Week show shot with Google's Project Glass. Google’s augmented reality specs, known as Project Glass, that give you the that essential Terminator or Star Trek experience you’ve always wanted are taking to the runway at New York Fashion Week.

Not as mere fashion props to waify models, but to record from behind the scenes at designer Diane von Furstenberg’s show.

For the past week Glass has been used to capture the Diane von Furstenberg creative process from an entirely new perspective. Read More »

Could Google’s Project Glass change the way we look at digital marketing?

Google Glasses – AKA Project Glass – are one of those things that instantly get you excited about possibilities. As far as futuristic gadgets go, glasses that project the infinite wealth of media and information available online right in front of your eyes really do feel a bit like magic.

The glasses themselves won’t be available until next year, but we’ve seen some of the things they can do.

Google co-founder Sergey Brin just unveiled a feature being tested that takes automatic pictures at set intervals and automatically uploads them to Google servers. This means that the world, as seen through your eyes would not only be captured, but stored and – presumably if you tick the appropriate opt-in box or blink twice for yes – analysed. Read More »