Google is the most successful social video brand of 2012 beating Nike after the technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly.

Thanks to the global success of such campaigns as Project Glass: One Day, Google increased the number of shares it attracted in 2012 by 196.8% from the previous year, beating Nike to the top spot by 421,359 shares.  Project Glass proved a huge hit for Google and was also included among Time’s Best Inventions of the Year 2012. Read More »

Jules Verne, arguably the patriarch of the science fiction genre, dared to dream of a very different future for us all, and countless writers and movie makers have been influenced by his work, and the rest of us in turn by theirs. This is undoubtedly why a future of man and machine in perfect harmony is something that today we simply accept and expect.

But, due to our insatiable desire for immediate access to information in the form of our choice wherever we might be and the geometric advances in technology in recent years, is this vision of the future really that far off? Some who work in the development of new socially-orientated technologies are likely to suggest that it has already arrived. Read More »

Google has launched a fascinating, and controversial, project – an augmented reality game called Ingress. In it, Android device users move through the real world collecting pockets of energy, which can then be applied, to real quests in the free game.

Ingress is an interesting prospect for advertisers. The link to real businesses and locations gives them substantial scope to reach people with highly localised, targeted advertising. If the prospect of a Foursquare on steroids doesn’t concern you, other potential developments of this product might.

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London 2012 may be over, but the digital world continues to reverberate to a dizzying halo of statistical superlatives.

The 44 world records we’ve seen broken at the Olympic Games and 251 at the Paralympic Games were accompanied by unparalleled broadcast reach, new milestones of social media engagement and ever more progressive uses of digital technology.

It’s a significantly transformed landscape from the one in which the British Olympic Association first began working on London’s bid in 1997, when broadband internet reached just 17 per cent of the UK population, Nokia commanded 37 per cent of the global mobile phone market and Google operated under the name Backrub. Read More »

Google’s augmented reality specs, known as Project Glass, that give you the that essential Terminator or Star Trek experience you’ve always wanted are taking to the runway at New York Fashion Week.

Not as mere fashion props to waify models, but to record from behind the scenes at designer Diane von Furstenberg’s show.

For the past week Glass has been used to capture the Diane von Furstenberg creative process from an entirely new perspective. Read More »

Google Glasses – AKA Project Glass – are one of those things that instantly get you excited about possibilities. As far as futuristic gadgets go, glasses that project the infinite wealth of media and information available online right in front of your eyes really do feel a bit like magic.

The glasses themselves won’t be available until next year, but we’ve seen some of the things they can do.

Google co-founder Sergey Brin just unveiled a feature being tested that takes automatic pictures at set intervals and automatically uploads them to Google servers. This means that the world, as seen through your eyes would not only be captured, but stored and – presumably if you tick the appropriate opt-in box or blink twice for yes – analysed. Read More »