Posts Tagged: PR

Which journalists would you give The CRAPPs to?

The CRAPPs awards, PR Last year, we launched a different sort of journalist/PR award scheme. We wanted to celebrate the famously love/hate relationship between both camps in a unique, memorable way. How did we choose to celebrate this, I hear you ask?

Well, by poking fun at it, now you mention it.

The CRAPPs (The Communicative Relations Awards from PR Professionals – the acronym unsurprisingly came first) was born in 2010 and was always intended to be a light-hearted affair, in an industry awards calendar more tightly packed than Vanessa Feltz’s fridge. Let the CIPRs of this world battle it out for serious, industry-respected awards, we thought. We’re just happy bringing a bit of premature Christmas cheer to the professional world we inhabit. Read more on Which journalists would you give The CRAPPs to?…

Reply-all fail: PR calls prominent mommy-blogger a “f***ing bitch” with predictable results

PR agency Brandlink Communications found itself in a PR disaster over the weekend when one of its vice presidents called influential blogger Jenny Lawson (aka The Bloggess), a “f***ing bitch” in a reply-all kerfuffle.

According to Lawson, the saga began when she received an email pitch from Brandlink about a Kardashian sister who had been spotted wearing pantyhose. Read more on Reply-all fail: PR calls prominent mommy-blogger a “f***ing bitch” with predictable results…

So who has the upper hand in social media when it comes to agencies?

Digital, and especially social media, has disrupted the media industry. The shift from broadcasting to peer-casting; the amount of user generated content; the new paths in which brand related information reaches consumers; the required speed of response and the multiple new brand touchpoints are only some of the challenge brands and agencies are facing today. Read more on So who has the upper hand in social media when it comes to agencies?…

Meeting social media’s ethical challenges

Recently, I had lunch with the editor of a marketing publication for a discussion about the state of public relations. After exchanging some pleasantries, I asked whether she felt public relations and marketing professionals were comfortable with social media, or at least getting comfortable.

Her response took me by surprise: not even close. Read more on Meeting social media’s ethical challenges…

Superinjunction story shows brands need to think beyond PR and bring social to whole business

So now we all officially know what we already knew. Whatever one might think about the importance of alleged affairs by alleged footballers with alleged models though, the past few weeks has dramatically demonstrated how the rules of engagement have changed for anyone wishing to fully control the flow of information about themselves.

In short, you can’t. A whole new set of social skills needs to be employed if you don’t want to end up with 75,000 people tweeting about you for all the wrong reasons. Read more on Superinjunction story shows brands need to think beyond PR and bring social to whole business…

SEO – the Glaring Gap in the PR Skillset

Let’s face it: most PRs probably don’t have a grasp on search engine optimisation. They might have heard of the term and may know a little bit about Google’s Keyword Tool and on-page optimisation, but how many PR firms could actually hold their hand up and say that they could offer a full SEO programme beyond just content creation?

By this I mean website re-architecture, link building, keyword position tracking and all those other things that help organisations compete effectively on search engines? Read more on SEO – the Glaring Gap in the PR Skillset…

Facebook admits it didn’t want name used, but denies Google smear campaign

As the Facebook and Burston-Marstellar Google smear story continues to rumble the social network has come out and said that while it is true it didn’t want its name used it argues that its intentions were never to smear Google anonymously.

It said it wanted to see if people thought the this Google Social Circles tool was more of an issue than just a competitive one between Facebook and Google. That is why, it says, it didn’t want its name used – not because we are scared of the issue or don’t think it’s legitimate. Read more on Facebook admits it didn’t want name used, but denies Google smear campaign…

Top 5 innovative PR tools that really work

Want to find a way to get some traction for your latest marketing initiative or press release? If that’s what you need then it’s time to embrace social media – and there are some great tools out there to help you find journalists and sources and identify the people you want to connect with. Read more on Top 5 innovative PR tools that really work…

Facebook hired a PR agency to plant negative stories about Google

We’re always reading about how the big battle online is and will be between Google and Twitter.  Earlier this week we had Esther Dyson predicting that in the long run Facebook will be bigger than its rival and prior to that we learnt what a threat Google sees in Facebook with its new focus on social

So it is always interesting to learn if these companies see it the same as the pundits. And with the story breaking that Facebook hired a PR firm to plant negative stories about Google we know they do. Read more on Facebook hired a PR agency to plant negative stories about Google…

Diary of a start-up: Use your contacts: I know a man (Part 3)

School room daysOK, so we had had the idea and found a name but how were we actually going to execute this grand master plan? As I have mentioned, I had a background in IT but not actually using it, just flogging the idea of it to other people. Luckily, I had a plan.     Read more on Diary of a start-up: Use your contacts: I know a man (Part 3)…