News that Time Magazine recently held its first Google + Hangout is a reminder, if any were needed, that news-gathering and publishing now involves far more than text, images and broadcast footage.

The growing penetration of digital media into newsrooms and editors’ offices around the world is a trend we’ve been tracking since 2008 and last week we launched our fifth annual Oriella Digital Journalism Study. Read More »

In the wake of the high profile media revelations about Bell Pottinger and Portland editing clients’ pages, which led to stories about the use of “dark arts on Wikipedia, where PR professionals manipulate Wikipedia entries to favour an organisation or an individual, industry PR body the CIPR has called for all members to stop editing clients’ Wikipedia pages.

It has issued a comprehensive guide to for PR agencies advising them how to act when it comes to Wikipedia. Read More »

The topic of PR and SEO is one which continues to fascinate me. Why is it that so many PR agencies have been slow to exploit this field, estimated to be worth £500m per year?

For this reason I ran a rough Survey Monkey study of UK PRs during May 2012 and, although it garnered 100 entries, the responses were interesting, especially as a quarter (23 people) took the time to fill the optional comments box. Read More »

Interesting piece on the ‘Who’s the Mummy’ blog raising the question of how PR firms can get blogger outreach so badly wrong. It is one of the most important bits of social and digital PR and it can reap great results if done well, but you only have to talk to a few people to know that many agencies are not very good at it.

As Sally of Who’s the Mummy writes often PR agencies simply get the approach entirely wrong because they don’t have a strategy or an idea of what the conversation they should be having with bloggers is. Read More »

Global PR firm Edelman today publishes its annual Trust Barometer. For over a decade, this research into global attitudes has triggered conversations around trust in business and government. And this year, with a US presidential election around the corner and the EU still trying to plot a way to economic security, trust remains at a premium for businesses and brands.

Having scoured the Barometer findings, one message shines through in this year’s report: trust will depend on far more than platitudes emanating from the corporate press office. People don’t want more Facebook, they want keener responsiveness, more openness, better dialogue, and more frequent communication from companies and brands. Read More »

It’s ironic that Bell Pottinger – the guardian of many reputations – is currently dealing with its own reputation issue.

Reports suggesting Bell Pottinger could manipulate Google results to drown out negative coverage of Uzbek human rights violations and child labour have damaged the reputation of reputation management. Although the PR industry has a power to influence, this influence is limited. If the truth is dark and nasty, the truth will out eventually. Read More »

A few weeks ago, I asked this question, effectively launching the first stage of The CRAPPs (Communicative Relations Awards from PR Professionals), a light-hearted PR awards scheme launched in 2010 to celebrate the often-fractious relationship between journalists and the public relations industry.

Well, I just wanted to quickly blog to tell you that the ten most nominated names in each category have been announced, in categories such as ‘The ‘most likely to tell you to sling your hook’ award and ‘Least twattish Twitterer – the must follow journo’ (with a separate category for ‘must-follow PR’). Read More »

Last year, we launched a different sort of journalist/PR award scheme. We wanted to celebrate the famously love/hate relationship between both camps in a unique, memorable way. How did we choose to celebrate this, I hear you ask?

Well, by poking fun at it, now you mention it.

The CRAPPs (The Communicative Relations Awards from PR Professionals – the acronym unsurprisingly came first) was born in 2010 and was always intended to be a light-hearted affair, in an industry awards calendar more tightly packed than Vanessa Feltz’s fridge. Let the CIPRs of this world battle it out for serious, industry-respected awards, we thought. We’re just happy bringing a bit of premature Christmas cheer to the professional world we inhabit. Read More »

PR agency Brandlink Communications found itself in a PR disaster over the weekend when one of its vice presidents called influential blogger Jenny Lawson (aka The Bloggess), a “f***ing bitch” in a reply-all kerfuffle.

According to Lawson, the saga began when she received an email pitch from Brandlink about a Kardashian sister who had been spotted wearing pantyhose. Read More »

Digital, and especially social media, has disrupted the media industry. The shift from broadcasting to peer-casting; the amount of user generated content; the new paths in which brand related information reaches consumers; the required speed of response and the multiple new brand touchpoints are only some of the challenge brands and agencies are facing today. Read More »