It might not come as surprise to many considering the volume of tweets we have sen around this subject, but the Portland NewsTweet Index has today confirmed that the Leveson Inquiry dominated journalists conversations in the Twittersphere this year.

The Newstweet Index, which analyses the content, impact and quantity of tweets generated by UK journalists, shows that the phone hacking scandal was the subject of one in five of journalists’ tweets between in the past year between July 2011 and June 2012.

Topics including ‘Murdoch’, ‘Hacking’ and ‘NOTW’ shaped this year’s Twitter discussion as journalists and others became hooked on the televised hearings. Read More »

In the wake of the high profile media revelations about Bell Pottinger and Portland editing clients’ pages, which led to stories about the use of “dark arts on Wikipedia, where PR professionals manipulate Wikipedia entries to favour an organisation or an individual, industry PR body the CIPR has called for all members to stop editing clients’ Wikipedia pages.

It has issued a comprehensive guide to for PR agencies advising them how to act when it comes to Wikipedia. Read More »

The number of tweets posted by journalists from UK media outlets fell by almost 25%, according to the latest NewsTweet Index from PR firm Portland, with big falls at Sky News, which could be linked to its controversial social media guidelines introduced earlier this year.

Overall apparent changes in the tweeting habits of some of the UK’s top journalists saw 80,000 fewer tweets sent in the last three months compared to the previous quarter despite the ongoing economic turmoil, elections, big tax (and pastie) stories, the government’s problems and the on going Leveson inquiry, which all featured heavily. Read More »