In fact, social networks in general have been bad at bringing together people with a shared interest to create new communities. Whereas forums have always been particularly good at it. Look at Mumsnet, The Student Room and Gamespot for some incredibly successful examples of forums used to build powerful, long-lasting communities. Read more on Emerging niche social networks and the bond of community…
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- Sunday Times' Camilla Cavendish reminds us to value newsbrandsThe media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins.
- D&AD releases blocker for boring online adsD&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work.
- Northern & Shell promotes Chris Kelly to replace Jane PutleyNorthern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.
- Out to lunch with Boisdale Life and David Emin: Lawson MuncasterIn the first in a new series, Media Week's David Emin invites an industry heavyweight out to lunch at one of the Boisdales restaurants. Who better to start the dining experience than the Lunchmaster himself, City AM's co-founder Lawson Muncaster.
- Internet ad complaints overtake TV for the first timeInternet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
- Mobile operators gain the upper hand in mobile advertising(Thinkstock) Ever since the introduction of data services and the rise of applications like WhatsApp and Skype, mobile operators around the world have found themselves on the back foot. Traditional revenues from voice and text messaging have been reduced significantly by the impact of, often free, internet-based alternatives. Read more on Mobile operators gain the […]
- Realising the omni-experience vision – part oneBrands know the importance of delivering a consistent customer experience across every channel. Few, however, have yet to determine just how to realise that strategy. Critically, companies are failing to join the on- and offline worlds. While many are attempting to create a consistent online experience, when the consumer interacts with the brand in a […]
- The Daily Poke: The cost of a bargainFrom food, to our phones, to fashion – we’re all after a bargain. But it can be hard to see beyond a swing ticket, and recognise the true cost of the low prices we crave. Read more on The Daily Poke: The cost of a bargain…
- Infographic: Vloggers and online consumer behavioursOur appetite for consuming fashion content on YouTube is huge, total views monthly is 110 million, equating to total reach of fashion on the video platform of 13.5 million per month. A staggering 97.8% of these views comes from vlogger channels, compared to only 2.2% from brand channels. Plus the click through rate (CTR) from users […]
- How mobile apps are changing the way people shop(Thinkstock) Consumers do not shop in the same way they used to. Gone are the days of reliance on high street shopping, instead the multi-channel environment is continuing to grow. Read more on How mobile apps are changing the way people shop…
- The Daily Poke: Spread the joyStrawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently. Images of Vegemite-filled Dairy Milk have been doing the rounds on social media down under. But until now, many were left wondering whether it was just a photoshopped hoax. Read more on The Daily Poke: Spread the joy…