Tag Archives: Pinterest

5 things to avoid when marketing to a youth audience

youthFor marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn’t too patronising, cringeworthy, or transparently craven.

Recently, as the internet has matured and a generation has grown up with social media, the rules of marketing to young people have changed – and so have the errors.

Here are five traps to avoid:

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Pinterest: its popularity, power and potential

pinterest's new Look: More Ways to Discover What You LovePinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.

Recently, Pinterest has been working hard to make its community even happier with a range of new features. These include the ‘News’ feature on mobile, so users can receive updates about friends and accounts they follow; the Vevo video integration, for users to enjoy music on the platform, and a new messaging feature, so users can discuss and share interesting Pins without leaving the site. Read More »

Words still matter

writing by Pedro Ribeiro SimeosIt all started with those innocent little smileys that we began adding to our first text messages to convey a feeling. Then came Facebook, and we changed lengthy blogs for shorter status updates – and before long, those updates turned into photos. Then came Instagram, Pinterest, Vine, Snapchat and whatnot.

Today, a photo gets twice as many likes on Facebook as a written update. Tumblr’s most popular form of media, by 42%, is an image and Instagram was the fastest growing social platform last year. We are blessed with such a selection of emojis on our smartphones that one can easily communicate how-embarrassed-they-are-about-the-gift-cactus-they-received-from-their-grandma-as-a-birthday-present-but-that-they-still-love-her-very-much – without typing a single word. Grumpy Cat, which (who?) grew from a silly meme into an ultimate visual representation of modern human discontent, made it to the cover of New Yorker last year.

Is anyone writing anymore? Read More »

Gmail vs Pinterest? This time, it’s visual

gmail grid view‘One picture is worth a thousand words’, so the Chinese proverb goes. This mantra has been under the spotlight more than ever in recent times, with brands subject to an ever-growing intrigue as to how they can best capitalise on increased consumer usage of photo sharing platforms such as Pinterest.

The latest interesting development in this space is that Gmail is making its promotion tab look more like a Pinterest wall than an archetypal inbox.

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Get a grip: corporate executives are scared of losing control

Social Media TomThe media is littered with cautionary tales about corporate executives taking to the social media stage and falling flat on their faces. Twitter #FAILs like British Gas’ price hike Q&A, and Ryanair chief executive Michael O’Leary causing mass offense, have struck fear into the hearts of many business leaders, who see social marketing as a risky strategy for building brand value. And who could blame them? Read More »

Five things brands should be doing with Pinterest

PinterestTo coincide with its fourth birthday this month, Simon Robinson explains how brands can use Pinterest to improve their consumer engagements.

Pinterest, the tool for collecting and organising things you love, enables users to share and pin photos and short videos. As brides-to-be “pin” their favourite wedding dress designs and new homeowners follow DIY window treatment boards, the image-sharing social network is the ultimate wish list, radiating millions upon millions of consumers’ intent to purchase. Read More »

Every company should use Pinterest

pinterest logoPinterest is popular among women, in particular young women. It’s a dream to use Pinterest if you’re a man. It’s the ultimate free research tool that teaches you all you need to know about women. The answer to ‘what women want’ is finally available and it’s called ‘Pinterest’.

Since the target group is so clearly defined it’s easy for companies to form an opinion on Pinterest. Every company in the fashion and design industry is in a hurry to discover Pinterest. Women compile a wishlist and influence each other’s consumer behavior. The instant Pinterest adds an e-commerce option to their user interface all bets will be off. Companies from other sectors that are not (stereo)typically feminine will have nothing to do with Pinterest.

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Australia’s Gourmet Escape has great UK content but leaves social media thirsty

imageMargaret River in Western Australia is holding their annual Gourmet Escape event this weekend. They are using UK celebrity chef’s to engage the public but their social media strategy lacks any real impact or engaging content.






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Turning advertising into a service: brands must embrace the hyper-visual landscape

pinterest logoThe retail space has changed dramatically over the last few years as shopping has transformed from a physical to a predominantly digital activity. Now, according to research from The Office of National Statistics, 72% of internet users do their shopping online, which equates to nearly 26 million people in the UK alone.  A huge number of consumers now bypass the high street altogether, meaning that brands have had to adapt their strategies to make sales across digital. Staying competitive in the online retail landscape requires a fresh approach and in order to stay ahead of the game, brands must constantly innovate using an omni-channel offering.

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Retailers must switch on to the discovery channel

made.comTwo thousand years ago, Romans would make a shopping list by scratching the name of items they needed into a thin layer of wax on a wooden tablet. Today, it’s a new generation of tablets that are playing an increasingly vital role in the retail journey, reviving a retail pattern that has long dominated the offline shopping experience – discovery shopping!

Offline, retailers have long realised the importance of retail theatre, creating environments that entice shoppers to discover, discuss and share products with friends. However, until recently, consumers looking to get that retail therapy fix online were faced with a bargain-bin style model, where purchase options were based on price and convenience alone.

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