Posts Tagged: Pinterest

‘Buy It Now': But what are brands buying?

facebook-example@mobile-fc0dda663c1ce10345ebca80a93dcfeeThe last month has seen the rise of the ‘buy’ button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features that are set to make the most of the ‘I want it now’ economy.  However, each new button offers a different consumer experience – so what are brands buying with ‘Buy It Now’?

Facebook ‘Shop’ pages

Facebook actually introduced its ‘Buy It Now’ button last year, but earlier this month announced that it will be introducing it to new ‘Shop’ pages – a wholly unique and premium offering. Read more on ‘Buy It Now': But what are brands buying?…

Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’

(Pinterest.com)

(Pinterest.com)

According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest users earlier this year found that 52% of them used the site to ‘find items they want to buy’ and 30% confessed to having bought an item online that they had first seen on Pinterest, with 32% saying that they actually bought that item later in a shop.

Despite the huge commercial opportunity for Pinterest to monetise the ‘discovery’ nature of its platform, it was interesting to see that Eva Smith, Pinterest’s head of marketing communications and insights, was quoted as saying that the platform has “no plans to announce a buy button at this time”. Read more on Pinterest misses opportunity to monetise the ‘discovery’ nature of its platform by denying ‘Buy Button’…

5 things to avoid when marketing to a youth audience

youthFor marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn’t too patronising, cringeworthy, or transparently craven.

Read more on 5 things to avoid when marketing to a youth audience…

Pinterest: its popularity, power and potential

pinterest's new Look: More Ways to Discover What You LovePinterest, the world’s visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.

Read more on Pinterest: its popularity, power and potential…

Words still matter

writing by Pedro Ribeiro SimeosIt all started with those innocent little smileys that we began adding to our first text messages to convey a feeling. Then came Facebook, and we changed lengthy blogs for shorter status updates – and before long, those updates turned into photos. Then came Instagram, Pinterest, Vine, Snapchat and whatnot.

Today, a photo gets twice as many likes on Facebook as a written update. Tumblr’s most popular form of media, by 42%, is an image and Instagram was the fastest growing social platform last year. We are blessed with such a selection of emojis on our smartphones that one can easily communicate how-embarrassed-they-are-about-the-gift-cactus-they-received-from-their-grandma-as-a-birthday-present-but-that-they-still-love-her-very-much – without typing a single word. Grumpy Cat, which (who?) grew from a silly meme into an ultimate visual representation of modern human discontent, made it to the cover of New Yorker last year.

Is anyone writing anymore? Read more on Words still matter…

Gmail vs Pinterest? This time, it’s visual

gmail grid view‘One picture is worth a thousand words’, so the Chinese proverb goes. This mantra has been under the spotlight more than ever in recent times, with brands subject to an ever-growing intrigue as to how they can best capitalise on increased consumer usage of photo sharing platforms such as Pinterest.

The latest interesting development in this space is that Gmail is making its promotion tab look more like a Pinterest wall than an archetypal inbox.

Read more on Gmail vs Pinterest? This time, it’s visual…

Get a grip: corporate executives are scared of losing control

Social Media TomThe media is littered with cautionary tales about corporate executives taking to the social media stage and falling flat on their faces. Twitter #FAILs like British Gas’ price hike Q&A, and Ryanair chief executive Michael O’Leary causing mass offense, have struck fear into the hearts of many business leaders, who see social marketing as a risky strategy for building brand value. And who could blame them? Read more on Get a grip: corporate executives are scared of losing control…

Five things brands should be doing with Pinterest

PinterestTo coincide with its fourth birthday this month, Simon Robinson explains how brands can use Pinterest to improve their consumer engagements.

Pinterest, the tool for collecting and organising things you love, enables users to share and pin photos and short videos. As brides-to-be “pin” their favourite wedding dress designs and new homeowners follow DIY window treatment boards, the image-sharing social network is the ultimate wish list, radiating millions upon millions of consumers’ intent to purchase. Read more on Five things brands should be doing with Pinterest…

Every company should use Pinterest

pinterest logoPinterest is popular among women, in particular young women. It’s a dream to use Pinterest if you’re a man. It’s the ultimate free research tool that teaches you all you need to know about women. The answer to ‘what women want’ is finally available and it’s called ‘Pinterest’.

Since the target group is so clearly defined it’s easy for companies to form an opinion on Pinterest. Every company in the fashion and design industry is in a hurry to discover Pinterest. Women compile a wishlist and influence each other’s consumer behavior. The instant Pinterest adds an e-commerce option to their user interface all bets will be off. Companies from other sectors that are not (stereo)typically feminine will have nothing to do with Pinterest.

Read more on Every company should use Pinterest…

Australia’s Gourmet Escape has great UK content but leaves social media thirsty

imageMargaret River in Western Australia is holding their annual Gourmet Escape event this weekend. They are using UK celebrity chef’s to engage the public but their social media strategy lacks any real impact or engaging content.

Read more on Australia’s Gourmet Escape has great UK content but leaves social media thirsty…