Tag Archives: P&G

General Motors plans to stop advertising with Facebook

General Motors plans to stop advertising on FacebookThe WSJ is reporting that General Motors is planning to stop advertising on Facebook after deciding that paying for ads on the social network has little impact on consumers when it comes to car purchases.

That is a significant blow to Facebook as it prepares for its IPO on Friday. Yesterday Facebook increased the planned price range for its stock to $34 to $38 per share amid growing investor excitement. The new price will see it raise about $12.8bn and values Facebook as high as $104bn, but without big advertisers that figure could quickly fall. Read More »

P&G marketing chief admits he has to “deal with” power of Facebook

P&G’s marketing boss claimed that the scale of anti-pampers complaints made by parents concerned that Pampers nappies were giving their babies rashes was exaggerated because of the viral impact of Facebook. Read More »