I keep reading that if media owners put their content behind paywalls, then advertising revenues will suffer. The theory, I guess, is that fewer people will access the content, and so the value to the advertiser will decrease. But people have always paid for good content, and advertisers have always targeted subscribers, whether that content is a game, news, or a glossy magazine. What they pay to access it on, is – or should be – irrelevant. An active, engaged subscriber is surely worth more to an advertiser than an anonymous ‘eyeball’. Read More
Tag Archives: Pew Research Center
However, a fascinating new report by the Pew Center details just what an effect mobile is having on the news landscape, as well as showing that the networks we all assumed would be influential actually aren’t.
For instance while news gathering is very common among Twitter users, because as we know so many journalists use Twitter and many say they can’t work without it, the overall reach is limited because the audience remains relatively small.
More than 50% of us have now learned about a major breaking news story via social media. The death of Osama bin Laden being a case in point. That day Twitter hit a new record for tweets as it had its CNN moment.