Facebook pushes ‘like’-an-ad function to global brands
Facebook is attempting to grab a bigger slice of ad revenues by touting its ‘like’ ads function to major advertisers including Ford and PepsiCo. Read More
Facebook is attempting to grab a bigger slice of ad revenues by touting its ‘like’ ads function to major advertisers including Ford and PepsiCo. Read More
PepsiCo brand Gatorade is taking its social media strategy very seriously indeed – so much so that it has built a mission control centre replete with screens beaming out brightly-coloured visualisations of what people are saying about it on the likes of Twitter. Read More
We swear social media has more guru’s than Las Vegas has gamblers. This one, David Armano, is heading to global PR firm Edelman to become the agency’s senior vice president of digital after eight months at social media start-up consultancy Dachis Group.
Ad Age reports that Armano will work with Steve Rubel, Edelman’s senior VP-director of insights, and will report directly to Rick Murray, president of Edelman Digital. Read More
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