A new one click payment system, called Paycento, could allow webs users to pay for content with one click using Facebook, Twitter or LinkedIn.
It could prove a major boon for newspapers and other content providers looking to simplify the selling of paid content as the idea is that it will cut out any form filling. Read More
High-quality content is a “competitive must” for businesses looking to up their customer acquisition figures via SEO, especially in Google’s post-Panda realm, according to the marketers at Brafton.
The following infographic shows a case study of a sales management business that increased its organic search traffic, amid Google’s Panda update, by use of frequently updated blog posts and Tweets, while also boosting its number of referring keywords by 150%.
It is the most successful computer games franchise of all time and publisher Activision Blizzard is planning to cash in on that and begin charging gamers to play with the next instalment of
Infinity Ward’s ‘Call of Duty: Modern Warfare’.
The eagerly awaited PlayStation 3 and Xbox 360 Modern Warfare 3 is due in November and with the £40 plus price tag will likely come a subscription of around £5 a month as publishers of all kinds look to making their content pay. Read More
Interesting report on Journalism UK about News International possibly rethinking its closed, anti-social media or iron curtain, approach to its paywall. The Sun had been due to follow same paywall model employed by The Times and the News of the World.
Anyone who reads this blog regularly will know I think this is the equivalent to shooting yourself in the foot. I mean, seriously, why do it? Why have a paywall that cuts you off from the social media conversation? Read More
Steven Brill and Gordon Crovitz the guys behind the paid content venture Journalism Online have sold their company to printing services firm RR Donnelley & Sons.
The deal should give Journalism Online a shot in the arm and possibly refocus its business on the B2B sector. Journlism Online’s problem to date has always been that it was unable to attract very many large publishers to its Press + system. Read More
I’ve said a bunch of times that metered paywalls can work and that this will be the case with the delayed one at the New York Times, which is set to finally launch shortly.
Others have said it will be a success too and research has shown that where metered type paywalls have gone up they have had little effect on newspaper web traffic, but it is always nice to have more evidence such as the Augusta Chronicle. It put up a metered paywall and not only did it work, but it boosted traffic. Read More
A day after Apple launched its new content subscription system Google is making its play for paid content with the launch of its Google One Pass micropayment system, which will allow people to buy content on any platform from a publisher signed up.
It is being launched this afternoon in Germany and the biggest name signed up so far is Axel Springer AG and Gruner + Jahr’s Stern (for all your diary scoops). Read More
As the paid content war continues publishers are faced with yet another digital challenge: that of optimizing the type of content they have on their site, be it self-written or syndicated.
The key measure of this is known as ‘return on content’ (ROC). It is new territory for publishers and is arguably regarded as the most important way to link a publisher’s content with its financial success – but what exactly is it, and how can it be done? Read More
News International is continuing to push its paid content strategy with the announcement of a paid for Apple iPhone app for its celeb gossip column Bizarre.
The app is priced at £1.19 a month for the iPhone and Android phones and, thereafter, a small fee within the app”. Read More
The New York Times Company is planning to erect a paywall around The Boston Globe’s content or at least some of it in the second half of 2011 after the paywall at its flagship newspaper goes live in January.
The plan will see the Boston Globe spread its content across two websites. The existing Boston.com site will remain free and it will be joined by the launch of a second subscription based pay site called BostonGlobe.com in a two site strategy that adds a fresh take on publisher’s efforts to make newspaper paywalls work. Read More
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