Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand’s centenary.

Oreo had a stellar year in terms of digital marketing in 2012 and scored a string of notable hits. Those included its hotly debated gay pride post, which formed part of its Daily Twist campaign.

Other winners of the Facebook Studio awards included Graubunden Tourism, TNT, Allstate, Heineken, Nike UK, AT&T, Ford and Universal Studios. Read More »

BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity.

What’s interesting from the research here is that despite some brands such as @JetBlue, @AmericanExpress and @WholeFoods having more than one million followers each, they don’t generate a huge amount of engagement. Read More »

There’s a lot of talk at the moment about the ‘always on’ approach. Agencies, clients, media – everyone has an opinion on why it’s something we should or shouldn’t be adopting, and what it actually means.

Some people say it’s the result of having instant access to data, rather than the previous 72-hour turnaround that Facebook used to make us wait for. Others claim it’s come about purely because social media doesn’t have an ‘off’ switch – and that people can access your content and interact with a brand at any time, anywhere. Read More »

Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week we’re talking about newsjacking, but by the time you’ve read this, its timeliness might have expired. Read More »

The Super Bowl, the Brit Awards and the Oscars have acted as honeypots for brands seeking to ride the real-time zeitgeist in recent weeks.

There has been some truly inspired activity, like the now infamous Oreo tweet during the Super Bowl blackout. But there have been many more half-baked efforts that fail to be embraced by social communities or to add any real value to the brand involved. This can lead to a whole lot of wasted time and energy that does a brand’s reputation more harm than good. Read More »

Dulux, the paint brand, had a bit of a mini Oreo moment last night at the 2013 BRIT Awards.

It wasn’t quite on the same scale as that achieved by Oreo during the Super Bowl blackout, when the lights went out at the New Orleans Superdome for 35 minutes, and the cookie brand tweeted an ad that went on to be shared more than 22,000 times, but it was in a similar vein.

It came as the BRIT Awards was still on the air and the Damien Hirst designed dotted winner’s statuette was getting a good deal of attention. Dulux sent a tweet with a picture that showed quick thinking and demonstrated how brands can benefit from being switched on at the right social media moments. Read More »

What do Oreo’s successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of ‘now media’, according to RamKrishna Raja, digital managing director at IPG Mediabrands.

In case you missed all the social buzz about the Super Bowl last weekend, Oreo was the surprise social-media winner among all those brands that were slugging it out in the digital gridiron. Read More »

This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and  Go Daddy doing very well.  The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.

The above advertisers weren’t the only advertisers to do well. The Budweiser Clydesdale commercial, Brotherhood, basically went viral. It was the most shared and watched ad of the Super Bowl so far with over 1.5 million shares and 6 million views (that means every 3.6 people who saw it shared it). Read More »

The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the biggest ad win of the night.

The power went early in the third quarter, with the Baltimore Ravens leading the San Francisco 49ers 28-6, and the response by advertisers was a true social media one with ads being produced in minutes. Read More »

In the past few weeks, we have had two tales of social media, two controversies and two different results that are perfect examples of what brands should and should not do when a storm brews online.

The first was about Femfresh, and unless you were sensibly enjoying a holiday sans digital device, you will have noticed how a brand came undone on Facebook in textbook style. Read More »