The Guardian scraps Facebook frictionless sharing app

The Guardian ditches its frictionless sharing facebook appThe Guardian is scrapping some of the functionality within its much derided frictionless sharing Facebook app, in a seeming attempt to generate more direct traffic for its website. The app was launched in September last year, soon after Facebook’s F8 developer conference, which opened up Facebook as a platform. The Guardian were one one the first users of Facebook’s Open Graph system announced at that conference.

The app meant that users could read Guardian stories directly in Facebook, and the stories they were reading appeared in the newsfeed and ticker, and so where highlighted to reader’s friends.

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